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Work Background
Ernst & YoungBrand ,Marketing and Communications Director
Nov. 2019 - Jan. 2024EY (ERNST & YOUNG)
Develop and implement comprehensive marketing strategies to increase brand visibility, drive customer acquisition, and enhance customer retention.
Oversee digital marketing initiatives, including website optimization, email marketing campaigns, social media management, and performance marketing campaigns.
Managed a team of marketing professionals, providing guidance, mentoring, and fostering a collaborative work environment.
Successfully launched and managed CSR initiatives, aligning the company's values with social responsibility goals.
Established and maintained strong PR relationships, collaborating with media outlets and influencers to generate positive brand exposure.
Planned and executed various corporate events, including product launches, trade shows, and conferences.
Conducted market research and competitor analysis to identify emerging trends and opportunities for business growth.
Monitored and analyzed marketing KPIs and metrics, providing regular reports to senior management.
ENGLISH HOMEMarketing Manager
Dec. 2018 - Jul. 2019Developed and executed highly integrated marketing campaigns across print, radio, and television platforms, significantly elevating brand awareness and driving substantial sales growth.
Orchestrated engaging social media strategies, crafting compelling content to foster brand loyalty and establish meaningful connections with the target audience.
Implemented highly effective performance marketing tactics, optimizing campaigns for maximum ROI and exceeding business objectives.
Collaborated seamlessly with cross-functional teams to ensure consistent brand messaging across all marketing channels.
Conducted comprehensive SEO analysis and expertly implemented on-page and off-page optimization techniques, resulting in improved website visibility and enhanced organic search rankings.
Assisted in the planning and execution of impactful PR events and adeptly managed media relations activities.
Tracked and analyzed campaign performance, leveraging data-driven insights to inform future marketing initiatives.
AlvimedicaCorporate Communications Manager
Mar. 2017 - Dec. 2018Establishing corporate key messaging, branding and positioning statements for both internal and external communication Developing creative strategy, media planning and execution of creative campaigns across all platforms: TV, digital, search, print, radio and outdoor.
In charge of managing SEO/SEM, email, social media and advertising campaigns with solid knowledge in Google analytics and web trends
Supporting the global advertising campaign launch to generate awareness and brand preference
Responsible for maintaining the corporate websites and social media accounts working with outside agencies on future developments.
Overseeing development of all customer communications including external and internal communications including email newsletters, social media and collateral
Applying innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
Developing and executing KOL meetings, advisory boards, train the trainee projects, product launches
Collaborating with Cardiology and Diabetics associations for corporate social responsibility projects
Planning and directing various roadshows including Euro PCR, PCR Asia and TCT USA
Turkuvaz Dergi (Sabah/ATV Media Group)/ Hearst International MagazinesMarketing And Advertising Manager
Jul. 2014 - Mar. 2017Oversaw all marketing, demand generation, and brand activities for the company
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
Drove cross-functional implementation of marketing plans across large internal marketing team and external agencies.
Boosted conversion rates by 40% through innovative customer relationship building and innovative marketing strategies.
Led account management and sponsorship development of 25 large Fortune 500 clients
Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
Directed various large-scale sponsorship events for Cosmopolitan, Harper's Bazaar and Forbes magazines collabrating with global brands and generated an increased revenue
Aydınlı GrupCacharel Brand Communications Manager
Apr. 2010 - Mar. 2014TürkiyeImplemented and executed marketing and communication functions, overseeing a $2.5M budget and an 8 member team.
Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, videos, digital, search, print, radio and outdoor.
Established key messaging, branding and positioning statements
Planned and launched innovative, creative and effective communications campaigns, such as Cacharel's rebranding campaign where I worked with luxury brand consultant Stefania Saviolo from Bocconi University , which resulted in %35 of increase in the footfall of the stores
Operated fashion campaign production including TVC and catalogue shoots for 8 different seasons.
Executed digital media campaigns integrated with CRM designed to raise the brand loyalty and increase the footfall.
Boosted website traffic by 50% by creating an integrated social media strategy
Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
Held weekly meetings with the sales team in order to implement effective and right marketing strategies supporting the sales.
Eren Perakende Satış ve Mağazacılık A.Ş.Brand Manager
Jan. 2008 - Dec. 2009TürkiyeInitiated market research studies and analyzed findings. Played the leading role in the process of market entry stage of the brand
Applied sales forecasting techniques and strategic planning to verify sales and profitability of products and lines.
Prepared annual marketing plan and budget and was in charge of all 3rd party agency management.
Designed and implemented a CSR project for the launch campaign of the brand where more than 300 people attended including celebrities and KOLs.
Won the best new store adaptation award elected by USA Headquarters
Identified value propositions and key messages for all of the brand’s marketing campaigns.
Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Played an important role in the buying sessions of the collections as the brand manager
VakkoProduct Manager
Oct. 2006 - Dec. 2007TürkiyeConducted P&L statements of the brands
Formulated brand and sales analysis reports
Based on these sales reports, generated the buying budgets and determined the sales targets for 13 stores
Developed the marketing plan and realized it in coordination with PR department, creative and digital agencies
Conducted daily research for the brands and designers in order to develop new ideas for the buying department
Monitored, analyzed, and evaluated market trends, customer behaviors, and competitors to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
Trained the store employees for the brands and products.
Attended international fashion trade shows seasonally
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