plaetoUser Experience Designer
Jul. 2021 - Sep. 2022remote• Produced wireframes, mock-ups, and HTML designs leading to a 30% reduction in website abandonment, a 10% surge in click-throughs, and nearly double the time on page.
• Leveraged usability research to construct user flows, user experience prototyping, and other wireframing instruments and conducted usability tests to discover insights and uncover user needs.
• Optimized the user experience for improved ease-of-use, productivity, and usability by utilizing A/B testing, analytics, user feedback, and market research.
• Developed user-centered designs with best practices, accessibility principles, and the latest UI trends for web and mobile platforms.