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Work Background
FORMEL SkinLead UI/UX Designer
Apr. 2021 - Sep. 2021Berlin, GermanyA dermatological company specializing in personalized online medical advice and individualized treatment plans. Responsibilities: • Website Re-Design: Redesigned and optimized the website following a comprehensive rebranding initiative.
• Performance Marketing Integration: Implemented data-driven strategies using A/B testing to enhance user experience and conversion rates.
• Team Collaboration: Worked closely with diverse stakeholders to align design objectives with business goals.
• Mentorship: Guided and mentored a junior designer, fostering professional growth and ensuring project consistency.
LUKSOLead UI/UX Designer, Design Systems, UX Strategies
Oct. 2020Berlin, GermanyIrina has collaborated closely with stakeholders, developers, and designers worldwide, ensuring seamless team communication and collaboration. Responsibilities include overseeing the design processes, building design systems, conducting rigorous quality tests, and designing user-friendly and accessible solutions that align with the requirements of the LUKSO blockchain. Key contributions include: • The Dematerialised (DEMAT): Played a pivotal role in the development of DEMAT, an experimental marketplace for fashion NFTs, and led the rebranding efforts of the platform.
• LUKSO Partner Toolkit: Contributed to the creation of the LUKSO Partner Toolkit, a tool designed to facilitate the minting of NFTs on the LUKSO blockchain.
LUKSO Projects: Worked on various LUKSO projects, including the LUKSO website, Universal Profiles, and the DEMAT Admin Panel.
• Book Design: Designed the cover for Out of the Ether, a book by Bloomberg News journalist Matthew Leising, who writes about the history of Ethereum.
• Recognition: In 2024, DEMAT was nominated in the Digital Solution category at the National Design Award of Latvia. Irina’s work exemplifies a strong commitment to blockchain innovation and user-centric design, with a focus on creating meaningful and impactful digital experiences.
AdobeInfluencer, AR/UI/UX Designer for Adobe MAX
Sep. 2020 - Oct. 2020Los Angeles, California, United StatesCreated an augmented reality (AR) application incorporating minimalism and generative art techniques. Designed a mobile-first website using popular UX principles and Adobe tools. Produced promotional materials for Adobe MAX campaigns on Instagram and Facebook. Collaborated with Adobe teams in Germany and the USA, as well as influencers in Singapore and Paris.
Wire™Lead UI/UX Designer
Mar. 2020 - May. 2021Berlin Area, GermanyBased on established UX principles, Spicaka led the design of the Minimum Viable Product (MVP) and Unique Selling Point (USP) features for the Wire app, enabling users to securely exchange end-to-end encrypted instant messages and make voice and video calls. Her role included leading UI improvements, restructuring design team workflows, and enhancing the design system. She focused on improving research strategies and user testing processes for lean development. She closely collaborated with cross-functional teams, including product, design, engineering, and marketing. Key accomplishments include: • UX/UI Enhancements: Improved the calling experience and redesigned the team management interface.
• Branding & Accessibility: Enhanced the branding and design system to improve accessibility for visually
impaired users.
• Design Audit: Conducted a comprehensive audit of the Wire app, identifying key issues for quarterly UX improvements.
• Prioritization & Roadmapping: Applied the RICE scoring model to prioritize UX improvements and defined quarterly design/research roadmaps with the Product, Research & Resign team to increase work efficiency.
• Team Collaboration: Facilitated brainstorming and feedback sessions with product designers, UX researchers, and squads, fostering a collaborative environment for creative problem-solving.
IronhackLead UX/UI Design Teacher
Jan. 2020 - Mar. 2020Berlin Area, GermanyJoined a part-time, six-month Bootcamp in Berlin to mentor and prepare Junior UX/UI Designers for global industry roles.
• Mentorship: Provided hands-on guidance to students, enhancing their design skills and industry readiness.
• Expert Talks: Hosted specialized sessions covering advanced UX/UI concepts and industry trends. Institution Background: Ironhack, founded in 2013 by Wharton and Harvard graduates, operates campuses in Miami, Madrid, Barcelona, Paris, Mexico City, Berlin, Lisbon, São Paulo, and Amsterdam.
triple A code GmbHLead UX/UI Designer
Nov. 2019 - Mar. 2020Berlin, GermanyIrina created a unique user experience, easy-to-use interface and design system for Holoswitch, an essential app for VR users that enables seamless connectivity between smartphones and VR devices. She also designed the app's website and created promotional graphics for the app store to enhance visibility and user engagement.
finleapLead UI/Design System Designer, Brand Expert
Nov. 2018 - Sep. 2019Berlin Area, GermanyIrina served as a bridge between the Product, Engineering, and Creative teams, addressing complex interaction challenges and transforming product ideas into elegant, user-centric designs. Her role focused on humanizing product concepts and translating them into intuitive solutions, leveraging best UX practices for the Perseus Technologies web and mobile platform. Key Responsibilities: • Task Analysis & User Flow Optimization: Analyzed tasks, modeled information architecture, and designed navigation flows to enhance usability and customer interaction.
• Prototyping & Interaction Design: Developed interaction models and mid-fidelity prototypes, ensuring ease of use and seamless user engagement with the product.
• Stakeholder Communication: Presented design solutions to stakeholders, effectively defending design decisions while incorporating feedback into iterative design cycles.
• Balancing Practicality and Innovation: Strived to balance practical design considerations with the
rethinking of paradigms to define a groundbreaking web application and brand identity.
Delivery HeroSenior Product Designer
Jul. 2018 - Dec. 2018Berlin, GermanyIrina focused on improving web applications to achieve higher conversion rates, clearer user flows, and UI designs aligned with industry standards. Her designs aligned with industry standards. Her UX strategies were driven by scientific data, user interviews, and A/B testing, ensuring evidence-based decision-making throughout the design process. Key Achievements: • Conversion Optimization: Implemented UX and UI improvements to enhance user engagement and boost conversion rates, addressing both user needs and business objectives.
• Streamlined User Flows: Designed and refined navigation flows, making UI more intuitive and user-friendly.
• Integration of Wallet MVP: Led the UX effort to seamlessly integrate a new Wallet MVP into the Checkout flow, enhancing the overall payment experience.
• Cross-Functional Collaboration: Partnered closely with product owners, product designers, and frontend development teams to align design strategies with technical and product requirements. Additional Engagements: In November 2019, Irina was invited to rejoin Delivery Hero SE to support the Wallet team for a month, successfully delivering key projects, including:
• Web: Checkout, Wallet Page, Initiate Transfer
• iOS: Refund, Credits
HoloplotLead Software Designer
Jul. 2017 - Jul. 2018Berlin Area, GermanyDesigned the ORBIT software from the ground up, creating an innovative interface and styleguide for a cutting-edge sound system that enables users to control spatial sound experiences. Collaborated on the comprehensive rebranding of HOLOPLOT, a globally unique brand specializing in professional sound systems integrating both software and hardware. Created print designs tailored to hardware specifications, and other print and digital brand assets. Ensured cohesive branding across various formats, combining technical precision with creative design to meet project requirements effectively. Recognition: • HOLOPLOT’s groundbreaking technology and design earned the MIT Technology Review “Newcomer” award in 2017, highlighting its innovative contributions to sound control based on wave field synthesis. • Winner of the 2017 Interactive Innovation Award at SXSW. • Madison Square Garden became the primary investor and collaborator following the release of ORBIT 1.0 in 2018. Tasks and Achievements: • Reimagined the UX strategy for the software controlling HOLOPLOT’s modular sound system and immersive audio experiences.
• Improved the usability, visual design, and overall look and feel of the software.
• Conducted competitor research and analysis to identify opportunities for differentiation.
• Actively contributed to brainstorming sessions for enhancing the brand and identity across social media and other channels.
• Leveraged interdisciplinary knowledge of physics, mathematics, and spatial design to refine product development. Irina’s work played a pivotal role in shaping the user experience and the identity of a revolutionary sound technology brand, contributing to its global recognition and success.
Irina SpicakaUI Designer, UX Strategist & Creative Director
Mar. 2017 - Oct. 2022Berlin Area, GermanyServices
• UI Design & Design Systems: Creating intuitive interfaces and scalable design systems for apps, web apps, and software.
• UX Strategies & Design Sprints: Developing Minimum Viable Products (MVPs), Unique Selling Propositions (USPs), and interactive prototypes to drive business goals.
• Mentoring: Guiding and supporting Junior UX/UI Designers in their career growth.
• Branding & Graphic Design: Crafting cohesive visual identities and marketing assets.
• UX Writing: Delivering clear and engaging copy in English for user interfaces and experiences.
• Art Direction & Production: Designing and managing projects involving VR, AR, AI, and immersive experiences.
• Public Speaking: Delivering talks on art, design, and technology at global conferences and events. Clients
• Tech & Blockchain:
LUKSO Blockchain, Wire Swiss, triple A code
• Media:
blueReport, Red Pineapple Media
• Startup & Corporate:
Perseus Technologies (FinLeap Incubator), Delivery Hero Germany, FORMEL Skin, CodeControl projects (CoachHub, Siemens Innovation Lab, Dizzbo, Masterplan, Myo from Axel Springer Plug and Play Accelerator, FitogramPRO)
• Creative & Educational Organizations:
AWWWARDS Conference for Digital Thinkers, Adobe Creative Cloud, TALK UX Conference in Taipei, Ableton, Karlsruhe Technology Institute, CareerFoundry, Ironhack Berlin
• Coworking & Innovation Spaces:
betahaus, Hardware Accelerator, Fab Lab Berlin
• Art, Technology & Culture:
School of Machines, CultureHub, Spektrum gallery, Spaces gallery, New Media Centre RIXC, Pixelache platform
CareerFoundry GmbHUX Design Tutor
Nov. 2016 - Jan. 2017Berlin Area, GermanyProvided one-on-one mentoring to UX design students, guiding them to success in global design careers.
betahausAdobe Illustrator & Photoshop Instructor
Oct. 2016 - Apr. 2017Berlin Area, GermanyTaught advanced design techniques, empowering students with creative and technical proficiency.
CodeControlSenior UI/UX Designer
May. 2016 - Sep. 2019Berlin, GermanyI joined the CodeControl community of highly skilled freelancers, working on a range of impactful design projects. Supported by CodeControl Project Managers, I contributed to various projects for global clients, including: Key Projects:
• ‘How Much for App?’ Web Calculator: Designed and developed an internal web calculator tool for CodeControl.
• Interactive Prototypes for CoachHub: Created interactive prototypes for CoachHub, a digital coaching platform, focusing on seamless user experience.
• Rebranding and Web Accessibility: Led rebranding efforts and web improvements for accessibility, ensuring inclusivity for visually impaired users.
• Myo App & Website: Designed the Myo app, dashboard, and website for German nursing homes, improving user experience and simplifying complex workflows.
• Dashboard Wireframes for Siemens Innovation Lab: Developed wireframes for a user-friendly dashboard as part of a project for Siemens’ Innovation Lab.
• Usability Improvements for Masterplan Web App: Implemented usability enhancements for the Masterplan web app, improving overall user engagement and functionality. In addition to my project work, I actively contribute to the CodeControl community by participating in panel talks and mentoring newcomers, sharing advice and supporting the next generation of freelance designers.
blueReport (cognita AG)Senior UX/UI Designer, Frontend Dev
Oct. 2015 - Oct. 2016Berlin Area, GermanyDesigned wireframes, user flow diagrams, and interactive prototypes for the blueReport SaaS media intelligence suite, enabling efficient daily curation of digital media reports and analytics. Leveraged best practices in UX and UI design to optimize user experience and streamline workflows. Key Contributions: • Design System Management: Extended and maintained the design system to ensure consistency and scalability across native and web applications.
• UI Component Development: Styled and built UI components using CSS and HTML, facilitating seamless integration of designs into the product. Irina’s work elevated the functionality and visual coherence of the blueReport suite, enhancing its value for users and aligning with industry-leading standards.
Red Pineapple MediaGraphic Designer, Animator, UI Designer
Nov. 2014 - Mar. 2015Berlin, Germany• Developed UI and UX design strategies for an iOS app.
• Designed engaging presentations, incorporating custom icons, graphs, and mockups.
• Created 2D and 3D illustrations for public relations campaigns on social media.
• Designed and animated branded Flash players for the company’s international clients, ensuring alignment with brand guidelines.
Hardware.co - Community and AcceleratorGraphic Designer
Apr. 2014 - Jul. 2014Berlin, GermanyCollaborated with stakeholders of the betahaus Berlin and Hardware Accelerator to develop a cohesive visual identity and web design for an early Demo Day of Hardware Accelerator. Designed and produced a range of materials, including the website, posters, spreadsheets, badges, and sponsorship proposals. Supported the event’s branding and communication efforts to ensure a professional and impactful presentation.
CC4AVFounder & Art Director, Project Manager
Dec. 2012 - Sep. 2018Berlin Area, GermanyCC4AV is a platform dedicated to audiovisual events, workshops, and Max software meetups for Ableton. Irina organized events across Germany, Denmark, Finland, and Latvia, collaborating with venues at the intersection of art, science, and technology. She worked closely with a global network of educators, artists, designers, copywriters, programmers, marketing strategists, and interns to deliver impactful and innovative programs. Key Focus Areas: • Advancing Innovation: Dedicated to fostering innovation in art, design, and technology through
engaging workshops and events.
• Promoting Diversity: Actively advocates for gender parity in the technology industry and provides high-level education for non-academics, with a focus on empowering women and non-binary creatives from
diverse ethnic backgrounds. www.cc4av.com
fb.me/cc4av
instagram.com/cc4av
FreelanceCreative Writer
Aug. 2012 - Jan. 2016Content Writer @ Veto Magazine, FOLD, Pixelache, Digicult Authored articles and conducted interviews delving into the intersections of art, technology, and the music business, showcasing thought leadership and expertise in creative industries. medium.com/@Irina_Spicaka
Piknik Frequency ry. (Pixelache)Academic Researcher, Curator & Organiser
Aug. 2012 - May. 2014Helsinki, FinlandCurated and organized workshops and audiovisual performances focused on creative coding and open-source technology. Initially joined Pixelache platform as an intern-researcher and later transitioned into a freelance curator-organizer role. Contributed to Pixelache’s mission of exploring interdisciplinary approaches in art, technology, and society. www.pixelache.ac
FreelanceFreelance Graphic Designer
Jan. 2007 - Dec. 2011Worked with advertising agencies in Riga (Latvia) and Milan (Italy) while pursuing studies. Specialized in creating impactful designs tailored to diverse campaign needs, balancing creativity with strategic goals.
HESJunior Graphic Designer
Jan. 2006 - Dec. 2007Riga, LatviaGraphic design and branding.
Brand Building FactoryJunior Graphic Designer
Jan. 2005 - Dec. 2006Riga, LatviaGraphic design, branding, and advertising.
Pola-ImpexJunior Technical Graphic Designer
Jan. 2004 - Dec. 2005Jurmala, LatviaLayout design for advertising campaigns.
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