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Work Background
Green Door SolutionsManaging Partner
Sep. 2022Toronto, Ontario, Canada
Whiskey Rose SaloonPartner / Director Marketing, Events and Entertainment
Jan. 2021 - Dec. 2022Calgary, Alberta, CanadaAs one of the founding partners of Whiskey Rose Saloon, I
conceptualized the brand and led the development of the visual and
operational identity of the business. Additionally, I secured financing, led
the leasing process, menu development, staffing, sales & marketing,
established and maintained partnerships and sponsorships, and
developed and oversaw operations.
Currently, as a partner, I am contributing to the business in an advisory
capacity.
-Project managed a $2mil budget for buildout and marketing
-Managed $150k marketing and ad-buy with multiple mediums
-Recruited and trained a team of over ten managers and 70 line level staff
-Booked and managed events and musical artists, including Brett Kissel,
Jojo Mason, Madeline Merlo and Aaron Prichett for 500 capacity
Stampede Tent
GRETA Arcade Bar Street FoodManaging Partner
May. 2018 - May. 2021Calgary, Alberta, CanadaWorking with partners, established the business concept for GRETA,
which included leading all branding, marketing, recruiting, financing,
partnerships, supply and sourcing, and operational aspects of the
business.
-Recruited and trained a team of over ten managers and 90 line level staff
-Returned a $9mil revenue in the opening calendar year and returned
partner investment in under 6 months
-Oversaw multiple-medium ad buys, influencer marketing and overall
marketing budget of $350k
Commonwealth Bar and StageGeneral Manager
Jun. 2016 - Oct. 2018Calgary, Alberta, CanadaOversight of all management and line staff
Direction of marketing, sales and sales growth strategy
Lead on financial planning and accountability
Developed new weekly night, including but not limited to promotions, marketing and operations
Labatt Breweries of CanadaSpecialty Portfolio Manager
Jan. 2014 - Dec. 2015Calgary AlbertaOver-delivered year one sales goal by 70% - awarded Top hunting Salesman of the year for 2014
Executed several large events including Stampede, Calgary Flames playoff drive and Union Events (X-Fest, Chasing Summer)
Developed Alberta-wide on-premise and retail rate of sale program executed in over 300 accounts - typically a trade marketing responsibility
June 2015 National Specialty Sales Performer of the Month
Exchange Social ClubGeneral Manager
Jan. 2012 - Dec. 2012Developed marketing and entertainment strategy
Managed all aspects of business including but not limited to marketing, human resources, entertainment and programming, operations and financial reporting
Assembled and trained management and promotions teams
Desperados NightclubGeneral Manager
Nov. 2011 - Aug. 2012Developed marketing and entertainment strategy
Managed all aspects of business including but not limited to marketing, human resources, entertainment and programming, operations and financial reporting
Assembled and trained management and promotions teams
radiopark music roomGeneral Manager
Oct. 2009 - Jun. 2011Calgary, Canada AreaDeveloped initial concept and business plan
Managed all aspects of business including but not limited to marketing, human resources, entertainment and programming, operations and financial reporting
Assembled and trained management and promotions teams
Original Joe'sArea Manager/General Manager
Sep. 2008 - Oct. 2010Calgary, Canada AreaInitially General Manager for the Northland location
Promoted to Area Manager with responsibility for oversight on franchisee/managing partner relations for 4 locations
Assisted in menu development, menu roll-outs, training, franchise SOP development and marketing as a member of senior operations team
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