Whiskey Rose SaloonPartner / Director Marketing, Events and Entertainment
Jan. 2021 - Dec. 2022Calgary, Alberta, CanadaAs one of the founding partners of Whiskey Rose Saloon, I
conceptualized the brand and led the development of the visual and
operational identity of the business. Additionally, I secured financing, led
the leasing process, menu development, staffing, sales & marketing,
established and maintained partnerships and sponsorships, and
developed and oversaw operations.
Currently, as a partner, I am contributing to the business in an advisory
capacity.
-Project managed a $2mil budget for buildout and marketing
-Managed $150k marketing and ad-buy with multiple mediums
-Recruited and trained a team of over ten managers and 70 line level staff
-Booked and managed events and musical artists, including Brett Kissel,
Jojo Mason, Madeline Merlo and Aaron Prichett for 500 capacity
Stampede Tent