Brad Dunshee - Head of Marketing,

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Work Background

Clearstory.buildVP of Marketing

Mar. 2023 - Mar. 2024San Francisco Bay AreaDefined, built, and executed the entire marketing function, including hiring a team; setting inbound, growth, brand, content, sales enablement, demand generation, and product marketing strategies; and optimizing MQLs throughout the entire sales lifecycle. * Led complete a rebranding transformation, including the website, collateral, event materials, and signage, increasing site traffic by 15%. * Developed and executed a comprehensive lead generation strategy, including inbound and account-based marketing (ABM) campaigns, resulting in increasing lead flows by 20%+. * Positioned the company as an industry thought leader by creating a brand style guide and messaging framework, revamping video content, and increasing thought leadership content production by 75%, contributing to revenue growth from $0.5M to $2.5M ARR. * Maximized marketing efficiency by establishing a net-new channel approach, optimizing the MarTech stack, reducing the cost per MQL delivered by 83%.

SpotOn, IncDirector Of Marketing And Public Relations

Nov. 2017 - Jan. 2022San Francisco, California, United StatesEstablished the marketing function from the ground up (employee #30), leading the seamless execution of daily digital marketing strategies and hiring 20+ cross-functional team members in the Marketing department, including developers, graphic designers, copywriters, email marketing managers, project managers, and video production staff. Developed and set SOPs and managed the $10M budget. Controlled all aspects of print production, including vendor sourcing, inventory handling, product marketing launches, and creative project management. * Drove customer satisfaction and strengthened the company’s online reputation by improving communication between sales representatives and customers, eliminating 100% of negative chatter on social media, and reducing customer churn by 15%. * Significantly contributed to the company’s brand visibility and growth by leading the production of 2000+ pieces of marketing content. * Triggered rapid growth for the company by executing marketing strategies across staffing, tech stack, co-branding, acquisition, retention, organic, paid, earned, and ABM marketing, with the organization reaching a $3.15B valuation by Series E.

Guide By CellVP of Marketing

Jan. 2016 - Oct. 2017San FranciscoDevised a brand strategy for the family of five brands while leading marketing, product management, sales management, brand management, website traffic growth, website UX, and advertising revenue. Drove all startup marketing efforts for seven SaaS divisions in the company and managed day-to-day project leadership for paid search, SEO, strategic partnerships, and digital marketing initiatives. * Increased sales closed by 18% by separating five brands into differentiated lines of business targeting different audiences and specific pain points.

Dentsu Aegis NetworkDigital Director

Jan. 2015 - Nov. 2015San FranciscoSenior-most strategic digital responsibility, including top-most client and P&L management for Microsoft’s Cloud & Enterprise digital activities (search, display, social media, mobile, programmatic, and content marketing (vision, strategy, roadmap creation and execution). ▪ Managed Search, Display, and Social teams of 12 people, including performance review cycles and account relationship ownership. ▪ Worked with universe of available digital publishers to unearth and shape out-of-the-box digital activation strategies to service digital marketing toward 7 defined target audiences (Developers, IT Implementers, Business Analysts, etc.)—all in an effort to shape sound, strategic program tests. ▪ Macro-level account lead for search engine relationships (Google, Bing). ▪ Accountable for all communication and media deliverables, translating strategies into actions, ensuring demand generation activities are executed flawlessly.

Digital MarketingIndependent Digital Contractor

Jul. 2013 - Mar. 2023San Francisco Bay AreaDigital marketing strategy in mobile, social, gamification, IoT, SEO/SEM, and analytics.

Liquid AgencyDirector of Digital Strategy

Mar. 2012 - Jul. 2013San Francisco Bay AreaSenior-level strategic digital development, including selling solutions and product management (vision, strategy, roadmap creation and execution), on the following accounts: Walmart, Microsoft, Motorola, Google, PayPal, Intel, Kareo, Neato Robotics. ▪ Direct management responsibility of two people across offices, with cross-lateral responsibility of teams of ~12 people. ▪ Grew digital revenue to over $840k; increased overall revenue by 17%, across two offices. ~85% of revenue sourced from organic growth in existing account base, with ~15% coming from new business efforts. ▪ Responsible for defining, vetting, and evolving the suite of digital services for the agency; responsible for identifying, vetting, and maintaining third-party service relationships (three partnerships, total). ▪ Grew digital services to over seven specific segments of revenue from within the digital side of the business (as it pertains to the brand side of the house).

AscentiumDirector, Mobile Strategy

Jun. 2009 - Oct. 2011• Created position from scratch and approached senior management with business case behind position. • Senior-level mobile strategy development, including selling solutions, partner and product management (vision, strategy, roadmap creation and execution, and identifying and vetting partner ecosystem for agency mobile services): MasterCard, AT&T, T-Mobile, Motorola, Microsoft, Cisco, Waste Management, Xerox. • Independent strategic contributor with cross-lateral team implementation and management of ~15 people. • Increased mobile services to over eight sub-segments (mobile application development, mobile marketing, etc.). • Grew digital revenue to over $1.55MM; increased overall revenue by 11%, across four offices. • Built a knowledge base of the global mobile marketing marketplace trends and regularly communicated state-of-the-union updates to entire company, and ultimately our client base. • Defined and developed the comprehensive roadmap for mobile development, mobile services and partner ecosystem, mobile advertising, and mobile application and web properties. • Responsible for identifying, vetting, partnering and maintaining relationships with mobile-centric vendors, services providers and other members of the mobile ecosystem in an effort to grow agency mobile properties, audiences, and opportunities (three partners total). • Published quarterly POVs, white papers, workshops, and web articles. Attended and networked at mobile-specific trade shows, events, seminars and the like. • Worked collaboratively with response teams to ensure brilliant ideas were being identified and presented to our clients—became the agency “face of mobile.”

Euro RSCGAccount Director

Sep. 2006 - Mar. 2009Portland, Oregon Area• Project, integrated program, strategic lead, and client management on the following accounts: Visa International, Visa USA, Barclays Global Investors, iShares. • Cross-lateral team identification and management of teams of ~12 people. • Strengthened, built, and grew client relationships, including managing forecasting and client spend. • Worked with clients to define business requirements, objectives, and strategies to achieve clients’ digital marketing goals, with a constant eye toward fostering new lines of business and client relationships within the client base. • Provided team leadership and mentorship, working with multidisciplinary teams, while managing team cohesion and buoyancy. Provided an open, team-centric atmosphere to solicit team feedback, allowing for the best of strategic thought and creative to surface and thrive. Maintained P&L ownership at macro level. • Developed a systematic approach for new business development, spearheading digital new business development efforts in the Portland office of the company. • Developed and led three globalization (G11N) and localization (L10N) efforts, including managing international stakeholder and review cycle interests. • Developed series of agency best practice POVs for SEO/SEM, analytics, and globalization efforts.

WebTrendsAgency Enablement Program Manager

Sep. 2005 - Sep. 2006Portland, Oregon Area• Developed and managed certification and courseware strategies for agency consulting partners, as well as internal staff on-boarding. • Drove and developed integration requirements in delivering a streamlined solution suite to customers purchasing the WebTrends solutions. • Defined, delivered, and tracked success metrics for program and accountability for internal and external performance. • Managed internal and external cross-functional resources in delivering successful projects within the company roadmap (total program ownership, and sole program advocate, internally). • Coordinated with Corporate Marketing, Product Marketing, and Sales on the development of market-facing best practices documents (product information development team with a liaison relationship and onus toward the sales arm of the organization).

Previous AgenciesProgram, Partner, and Client Management

Jan. 1998 - Dec. 2005Portland, Oregon Area• Project, integrated program, strategic lead, and client management on the following accounts: Dell, Cisco Systems, DBSI Group of Companies, Microsoft, Pioneer Electronics, Kodak, Intel, Hewlett Packard, Visa USA, Visa International, Nissan North America, Founders Funds, Quaker, Dole, Wells Fargo.