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Work Background
MetaProject Manager
May. 2024Project Manager for Global Growth Marketing, managing end-to-end marketing projects, ensuring timely delivery and alignment across product, design, sales, and local/regional marketing teams across continents. Owns quarterly reporting of Meta’s b2b benefits for agencies around the world to help analyze the campaign performance, content strength and marketing initiatives while working closely with senior leadership to ensure marketing strategies are aligned with overall business objectives and communicate project updates effectively.
Chicago South Asian Film FestivalPlanning Committee
Sep. 2022 - Jul. 2024Chicago, Illinois, United StatesMy love for Art, Creativity and Storytelling lead me to be a volunteer for CSAFF. Passionate about community building and inclusivity in entertainment. I get so excited to see independent filmmakers showcasing their films on a global stage. Every year I get to work with the most talented team at CSAFF who bring together filmmakers and cinephiles from around the globe.
AmazonProgram Manager - Digital Strategy
Mar. 2022 - Mar. 2024United StatesOwner of global summits and events content repository and strategy, managing post-event publications on large data sets. Managing the preparation of session assets and metadata for inclusion in internal and external content repositories, enabling support of future speakers and continuous learning for customers. Responsible for cross training global content team members on project workflow and standards. Working directly with global stakeholders as point of contact to establish complex project deliverables and deadlines to ensure optimum results. Maintaining the AEM page for pre- and post-event content updates. Continuously establishing the lean methodologies in the process documentation to serve as one destination for all the project updates, trainings and workflow.
DiD AgencySenior Project Manager
Jan. 2022 - Mar. 2022United States
Centene CorporationProject Manager
Oct. 2019 - Jan. 2022Greater Chicago AreaAs a Marketing Professional , my role revolves around and not limited to project management, digital strategy, process improvement, quality improvement, website and external communications, copy-editing, website content, compliance approvals, vendor management. Led a go-to market project, alongside engineering and finance teams focusing on strategic and technical updates that aligned with business objectives; planned and executed an integration roadmap that included proof of concept, marketing plans, SWOT analysis and projected ROI performance to manage overall product development, mitigate critical risk factors and process improvement; resulted in minimizing waste by 98%
Inter-Continental Trading USA Inc.Digital Project Manager
Apr. 2018 - Dec. 2018Mount Prospect, IllinoisManaged new product marketing integration project to increase awareness and promote new products, including website, email campaigns, content strategy for social media and display ads. Oversaw an annual budget of $1.1M by leading a team of five on marketing projects from kick-off and launch; executed project by collaborating with graphic designers internally, copy writers, site editors, and IT to ensure projects deadlines were met. Led weekly meetings with cross functional business leads to complete ongoing tasks and to mitigate risk factors, streamlined communication plan while maintaining quality standards. Website was successfully launched 1 week before deadline; pre and post launch awareness generated leads and increased customers by 25%, generating $340k for the company
• Created content for company’s website and third party
• B2B and Influencer Marketing for cross promotion to increase brand awareness
• Instagram, Facebook, Twitter, Pinterest, Linkedin, Vimeo, Snapchat, Google+ • Created strategies to reach out to new influencers to promote our products to drive sales. • Developed marketing plans for product development and promotions
• Researched products, services and current strategies to identify new opportunities
Eminent Entertainment Pvt LtdProject Manager - MarCom
May. 2016 - Aug. 2017New Delhi Area, IndiaCreation of theme-based content on a weekly basis on social media portals which included Facebook, Instagram, Pinterest. Created and curated 30 weekly industry related content across social media platforms, blogs, event management companies to increase brand awareness and drive traffic. Assisted the team in market launch, content strategy, market segmentation, and analysis through market analysis and collaboration with cross-functional partners.
XL Pathfinders Pvt LtdDigital Project Manager
Jun. 2013 - Mar. 2016New Delhi Area, IndiaManaged website content and conducted training program for students with related industry content. Wrote communication briefs ensuring the creatives and media were effectively utilized in increased click-through-rate, more sign-ups for training and conversions by 62%. Proactively created campaigns with emerging trends in mind, social media, paid ads, display and video to drive strategy and alignment between business requirements and targeted audiences. Built go-to market strategies to set goals, research, and established metric and KPIs for products and services offered by the company. Managed marketing budget worth $500k for paid campaigns, media events and workshops; resulted in $800K in business turnover.
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