Inter-Continental Trading USA Inc.Digital Project Manager
Apr. 2018 - Dec. 2018Mount Prospect, IllinoisManaged new product marketing integration project to increase awareness and promote new products, including website, email campaigns, content strategy for social media and display ads. Oversaw an annual budget of $1.1M by leading a team of five on marketing projects from kick-off and launch; executed project by collaborating with graphic designers internally, copy writers, site editors, and IT to ensure projects deadlines were met. Led weekly meetings with cross functional business leads to complete ongoing tasks and to mitigate risk factors, streamlined communication plan while maintaining quality standards. Website was successfully launched 1 week before deadline; pre and post launch awareness generated leads and increased customers by 25%, generating $340k for the company
• Created content for company’s website and third party
• B2B and Influencer Marketing for cross promotion to increase brand awareness
• Instagram, Facebook, Twitter, Pinterest, Linkedin, Vimeo, Snapchat, Google+ • Created strategies to reach out to new influencers to promote our products to drive sales. • Developed marketing plans for product development and promotions
• Researched products, services and current strategies to identify new opportunities