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Consulting, Project Management (sales, biz dev, marketing), Live Event Specialist - tech, producing, logistics
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Work Background
Billfold Contactless SolutionsMarketing and Global Expansion
Aug. 2022 - Jul. 2024New York, United StatesLeading marketing activities and developing global growth strategies and new business partnerships, while supporting domestic USA growth. Current focus UK, Australia, NZ, Canada, Mexico and Europe.
Billfold Contactless SolutionsHead of Growth
Oct. 2020 - Aug. 2022Billfold is a live entertainment solution built by operators for operators. Creating limitless spending via a versatile RFID solution that goes beyond the POS. We allow operators to understand their customer journey while adding significant value to their bottomline. Billfold is trusted by the best in the game to increase their revenues from 20%-79%. With a strong suite of features focusing on contactless and cashless interaction at any live event, venue or festival. - Billfold Access Control (knowing your customers journey)
- Billfold POS (simple, seamless, quick, wireless, 100% contingent)
- Billfold Direct (advertising and promotional tool)
- Billfold IQ (real time data and analytics)
- Billfold Upgrades (Upgrade your customers experience, giving them choice)
- Billfold Give (Charitable donation features enabled during transactions) Operating in the USA, Australia, Mexico, Costa Rica, Russia and currently expanding into more territories globally.
HologramPartner
Jan. 2017 - Oct. 2023Sydney, AustraliaResponsible for expanding operations of Hologram's Agency, Advisory and Consultancy businesses detailed below: Agency
Hologram has a vast network in place to help our clients open up their product or concept to new frontiers. Our team can help set you up with the knowledge, expertise and execution that one requires to access new markets.
The Asia-Pacific region is a key area of distribution strength but our network extends into Europe and the Americas.
The focus to date has been on Media, Sports & Entertainment properties as well as FMCG. Advisory
All investors have different tastes and appetites. For an enterprise that is looking to raise debt, equity or a combination of both – finding the right investors can be quite a daunting process. Hologram aim to give you up front and honest guidance on who to partner with so you can safely achieve your capital raising objectives.
Hologram focuses on the more unique investment opportunities that offer sound returns amongst a range of risk categories. Consultancy
For small to medium companies that are yet to experience the growth that they are clearly capable of, Hologram has a number of subject matter experts who can help unlock some of the potential that is inherent within your organisation.
Our consultants can help your company increase efficiency, get more out of your staff or develop and execute strategic growth projects.
FreelanceEvent Management | Producer | Production | Planning | Logistics:
Jan. 2013 - Jun. 2024Festivals, Events & Clubs Producer / Production:
- The Gardens of Babylon (Amsterdam, Belgium)
- Wild as the Moon (Amsterdam) - Powabunga Festival (Vail) - Return To Rio Festival (Australia) Artist Liaison, Ingress/Front Gate logistics, Customer Service:
- Days Like This Festival - Division Agency
- Warehouse Collective (Event Series) - Division Agency
- Goodbar (Club) - Division Agency
- Cargo - Keystone Group Sponsorship Events Production, Management, Hosting:
- Johnnie Walker Penthouse @ Formula 1 - Amplify Events
- Johnnie Walker Marquee @ Birdcage Flemington - Amplify Events
- The Singleton Whisky - Night Noodle Markets - Amplify Events
- Pimms Garden - Night Noodle Markets - Amplify Events
- Smirnoff Dome - Various Music Festivals - Amplify Events
- Bundaberg Rum - State of Origin - Amplify Events Experiential Producer & Production:
- Red Rock Deli - Secret Suppers - Traffik
- NAB PayGo - Freelance Corporate Producer:
- Google Summer Festival - Produced By
- Facebook & Instagram Xmas Parties - Hatched by Hemsworth Hospitality:
- Merivale Events
- Solotel - Halloween @ Kings Cross Hotel
- Cargo For the Fun the fun of it: Camp Bang Bang @ Burning Man 2012 - Present
Sound AllianceSales Director
Aug. 2006 - Apr. 2010As the Sales Director of Sound Alliance (Now Junkee Media), Australia's Leading independent online entertainment publisher, i grew the sales force by double and while managing this team, drove up the Media revenue for the media business by 205% within 4 years.
Snog The Frog Costumes & Fancy DressFounder
Dec. 2005 - Feb. 2017As the founder and former head honcho owner of Snog the Frog Fancy Dress & Costumes I am proud to say that as a small business we had run for 11 + years (the business now continues under new ownership). In that time we had established Snog the Frog as one of the leading and best known costume businesses in Sydney. We launched one of Australia largest online costume stores, with over 5,500 products and this combined Snog The Frog Costumes will never be short of finding you something to dress up in. With over 6,000 costume hire pieces in store our in store and online range is one of the biggest in Australia. I have now passed the reigns of the business over to new owners and they now have great plans to innovate the business as well and how people transact with our core revenue streams, but ensuring the joy of dressing up continues.
Bauer Media GroupNational Sales Manager
Apr. 2004 - Aug. 2006ACP Magazines (now Bauer) is Australia's largest & leading magazine publisher. My role expanded beyond ACP's normal scope. Working with Jetstar Airways (Australia's leading low cost carrier) and ACP's Custom division we created many Australian first Ambient media products via Jetstar to create exciting and viable advertising solutions that went beyond the in-flight magazine. I also worked with other ACP's Custom clients, such as Accor & Qantas.
News InternationalAccount Manager - Commercial Inserts
Nov. 2002 - Dec. 2003Working across New's International flagship print businesses, Times News Group & Sun Newspapers, which are two of the largest English printed news groups in the world. This role introduced me to the UK media market. Only the Commercial Inserts team worked across both stables of New International print groups. The role was dealing with media agencies and a wide variety of internal stakeholders within the editorial and production teams.
Nine Network AustraliaDirect Sales Account Manager
Jan. 2001 - Feb. 2002Working for the leading TV Network and direct sales team at the time. I had the pleasure working on many large direct advertising clients such as Harvey Norman. During my tenure in this role i was the leading sales rep.
Nine Network AustraliaNetwork Sports Sales Executive
Apr. 2000 - Jan. 2001The Nine Network sports product was second to no one during the era. My role was to work with the National Sport Sales Manager, during this time we negotiated, managed, administered and reported many major telecast sporting sponsorships, covering International Cricket, State of Origin, Rugby League, Swimming Championships, Tennis and Golf.
Nine Network AustraliaAgency Sales Assistant
Apr. 1999 - Apr. 2000As my first role in Media i was under the tutelage of some of the best television sales professional in the industry. Working as an Assistant supporting one of the larger sales groups within the network we worked studiously ensuring that major television campaigns were locked away and delivered, while also ensuring that all available airtime was onsold to the existing patch of agencies.
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