Various CompaniesFreelance Copywriter/Marketing Consultant
Aug. 2016WorldwideHere are just some of the ways in which I've helped others: • Created numerous digital assets over a 2-year period for a leading immuno- oncology brand (US and Global) targeting pathologists, physicians, and patients for various tumor types including renal cell carcinoma, melanoma, overall biomarker, and more. • Advertising campaign concepts ("Big Ideas") for new business pitches and product launches • Corporate/brand positioning • Messages for market testing • Web content—informed by a workshop-driven strategic creative brief or based on existing marketing materials • Promotional copy for digital/print sales aids, brochures, posters, CRM, OOH, and more
My therapeutic category experience includes: • Allergy • Antivirals • Arthritis • Cardiovascular • Cholesterol • Contraception • Corporate Promotion • Clinical Trial Recruitment • Dermatology • Managed Care • Menopause Therapies • Men’s Health • Nutrition • Ophthalmology • Pain Management • Oncology • Rare Diseases • Respiratory • Schizophrenia • Smoking Cessation • Thyroid Disease • Urology • Vaccines • Women’s Health (contraception and post-menopause) While much of my experience has been in pharmaceutical advertising, I also have significant experience and have helped others with B2B promotion, consumer packaged goods, and advertising for smaller, local businesses.