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Work Background
Lauren Smith CreativeGraphic Designer | Branding Consultant
Jan. 2023Ventura, California, United StatesA freelance designer specializing in remote graphic design and branding services for clients across the United States and abroad.
Lauren Smith Brand CommunicationsGraphic Designer | Creative Director
Jun. 2006 - Jan. 2023San Francisco Bay Area, United StatesA graphic design and branding firm providing services to technology, healthcare, finance, and non-profit companies. Amistad International: Partnered with an international charity to provide strategic branding, web design, and print collateral, which significantly boosted fundraising. PayPal: Provided design services for the company website, presentations, advertising, branding assets, and user experience strategies. Netgear: Designed and produced retail packaging, marketing collateral, tradeshow booth graphics, and product icons. Sutter Health: Provided collateral design, art direction, and quality control management for several hospitals in their network. Catholic Health Systems West: I created an advertising campaign for an urgent care department, which resulted in a 30% increase in business. Intel: Provided design and production services and brand guidelines as a principal contractor. Visa: Designed product brand guidelines, print collateral, and theme graphics for corporate events. SanDisk: Designed and produced hundreds of retail packages in multiple languages, wrote and designed company brand guidelines, directed product photography, and produced various marketing collateral. Hewlett-Packard: For years, it served as a principal contractor for design services, including branding, marketing communications, art direction, photo direction, and promotional materials. Sun Microsystems: My firm was one of three official providers of company-wide design services, responsible for all printed collateral.
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