Requests
0
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
HCL TechnologiesDirector, Corporate Global Sustainability
Sep. 2019Johannesburg Area, South Africa
HCL TechnologiesGeneral Manager CEMEA - Marketing & Alliances
Jun. 2013 - Sep. 2019Johannesburg Area, South AfricaMarketing & Communications Director:
To be high-performance executive with a consistent record of substantially increasing sales through demand creation and implementing savvy marketing strategies and managing complex business relationships.
Advisory Relations:
To improve mindshare among Third Party Advisors and maintain third party consulting relationships so as to increase opportunities for market growth, perception, visibility and reputation of HCL technologies resulting in increased deal participation, selling efficiency and making the growth aspiration higher.
FujitsuMarketing Director Africa
Apr. 2012 - May. 2013Rivonia, South Africa• Develop, execute and report on a portfolio of marketing, communications, and business development programs that drive profitable growth for Fujitsu Technology Solutions (FTS). • Build a single integrated marketing team for Africa where team members are specialized in a particular marketing discipline rather than a country or a group of countries. • Support South Africa’s new go to market model in transforming from an indirect GTM to a direct GTM strategy. • Drive all marketing initiatives to end customers; direct, with partner and through partner.
• Drive our marketing pipeline contribution up to 15% in H1.
• Enforce corporate processes in procurement, visual identity, and corporate communications.
• Deliver a clear focus on high margin products and services based on the current draft marketing plans for Africa.
• This requires close collaboration with all FTS departments at HQ as well as cross-border engagement, sales and services organization to solicit agreement and buy-in from teams at all levels to ensure all cash and in-kind investments drive profitable growth that align to FTS strategy.
• Execution on strategic agreements forged between FTS and strategic alliance partners focusing on specific Product Launches and quarterly MDF plans to drive joint marketing campaigns and programs.
Dimension DataGlobal Cisco Alliance Manager
Mar. 2011 - May. 2012Johannesburg, South Africa• Developed, executed and reported on a portfolio of business development, marketing, communications, and sales engagement programs that drive profitable growth for Dimension Data and Cisco in alignment with our Horizon 1, 2 and 3 objectives.
o This required close collaboration with Dimension Data Lines of Business, sales and services organization to solicit agreement and buy-in from Cisco teams at all levels to ensure all cash and in-kind investments drive profitable growth that align to Dimension Data’s services strategy. • Achievement of tactical actions required to meet program objectives agreed by Cisco and/or internal stakeholders.
• Developed a “Better Together” framework to ensure both Cisco and Dimension Data field teams understand , embrace and invest (cash and in kind) in the joint Dimension Data and Cisco Value proposition.
• Executed on strategic agreements forged between Dimension Data and Cisco, including our 3 Year Strategic Plan, SPO Plays, LOB-specific agreements, “Big Bets” and joint marketing campaigns and programs.
• Advised the Alliance leadership team on best practice communications via online and social medial channels
Dimension Data PLCGlobal Marketing & Business Development Manager
Jul. 2008 - Mar. 2011Converged Communications & CIS
Go-to-Market Lead for Unified Communications & Collaboration
Reporting to GM, Global Solutions; Activities
Created and successfully implemented strategic marketing and Business Development programs for the Converged Comms & CIS organization globally working with regional marketing and business leads.
Designed and executed SPIFF to accelerate market opportunity addressing specific market situations. Resulted in higher exposure for Dimension Data and rapid increase in sales revenue .
Co-ordinated with in-country marketing and Line of Business strategic imperatives and market opportunities to drive Converged Comms & CIS Strategy which led to increased and focused sales execution awareness as well as increased advantage over the competition.
Internal Sales Enablement programs initiated and executed to drive awareness, positioning, how to sell as well as business transformation in positioning the Line of Business and solution offers. Implemented a sales bootcamp program in the US and South Africa.
Alliance management with top vendors Cisco and TANDBERG to drive acceleration of visual strategy starting with awareness, leading to sales programs and demand generation activities. Company Microsoft West, East, Central Africa & Indian Ocean Islands, based in Johannesburg, SA
Position WECA Partner Strategy & Programs Lead
Microsoft West East Central Africa & Indian Ocean islandsPartner Strategy & Programs
Apr. 2006 - Jun. 2008Johannesburg Area, South Africa• Develop and execute overall channel strategy: Defined managed partner and disti list per sales location and successfully implemented joint business and marketing plans to drive vertical & horizontal focus and revenue opportunities in line with Microsoft objectives. Responsible for developing and implementing ecosystem of partners with different skillsets to address tender opportunities and renewal as well as run rate business. Implemented ESA 2.0 program resulting from 0 identified and approved partners to 35 partners. Defined and executed new channel strategy for West, East & Central Africa.
• Microsoft Partner Program Champion: responsible for driving the adoption of partners to sign up to the partner program across the region resulting in an increase of 20%. Single point of contact for all MSPP queries from the field as well as ensuring necessary communications was disseminated to partners and internal teams from EMEA and Corp. Gold certification: increased Gold partner registration from 21 to 53 partners.
• Coaching and mentoring of field channel teams; involved in interview process for new hire program.
• Partner Readiness: Developed and executed FY07 partner readiness program in-line with country needs and requirements resulting in driving competency skills increase across the region.
• Integration with MEA, Field teams, marketing teams: central point of contact for MEA and EMEA teams to drive specific marketing campaigns to and through our partners. Implemented specific programs and marketing campaigns for vertical and horizontal focused partners and distis.
• Microsoft Africa Partner Summit: responsible for defining content to be communicated to partners on new channel strategy moving forward. Implemented 3 Partner Summits regionally resulting in partner satisfaction increase of 1.87% YoY.
Microsoft WestEPG Partner Account Manager, acting Channel Lead
Mar. 2005 - Mar. 2006Activities
Developed Enterprise/Alliance partner plan: Defined regional partners/strategic alliances and successfully implemented joint business plans to drive vertical & horizontal focus and revenue opportunities in line with Microsoft objectives. Responsible for developing and implementing ecosystem of partners with different skillsets to address tender opportunities. Developed FY06 Solutions partner model to focus on driving revenue opportunities with the field channel teams by executing Gap analysis of needs based on FY06 Business Group revenue targets. Defined and executed new channel strategy for West, East & Central Africa.
Microsoft Partner Program Champion: responsible for driving the adoption of partners to sign up to the partner program across the region resulting in an increase of 20%. Single point of contact for all MSPP queries from the field as well as ensuring necessary communications was disseminated to partners and internal teams from EMEA and Corp. Gold certification: increased Gold partner registration from 7 to 21 partners.
Coaching and mentoring of field channel teams; involved in interview process for new hire program.
Partner Readiness: Developed and executed FY06 partner readiness program in-line with country needs and requirements resulting in driving competency skills increase across the region.
Integration with MEA, Field teams, marketing teams: central point of contact for ME and EMEA teams
Microsoft Africa Partner Summit: responsible for defining content to be communicated to partners on new channel strategy moving forward Company Cisco Systems Europe, Middle East & Africa (EMEA), based in UK
Position Strategic Marketing, EMEA Unified Channels & Alliances
Reporting to VP Unified Channels, EMEA
Microsoft - West East Central Africa, Indian Ocean Islands & French PacificPartner Development Program Manager
Jan. 2005 - Dec. 2008
Cisco Systems, Inc.Strategic Marketing for GSI
Jan. 2000 - Jan. 2005• Created and successfully implemented strategic marketing and Business Development programs for the Unified Channel organization in EMEA. Focus on Global System Integrators (IBM, HP, Dimension Data, Getronics, etc), Strategic Alliances (CGE&Y, KPMG, ThruPoint, EDS, Italtel), 2-tier GTM development (distribution), Sales Update Training, Ecosystem Breakthrough.
• Identified CSF and accelerated sales revenues. Resulted in higher exposure for Cisco and rapid increase in sales revenue by implementing targeted Solution Incentive Programs.
• Co-ordinated with in-country marketing initiatives to drive Breakaway Strategy which led to increased brand awareness as well as increased advantage over the competition.
• Managed teams and agencies.
• Channel Business Development team: key interface with WW AT Group to ensure that EMEA partner issues are addressed; successfully developed and executed product & solutions launch plans.
• Annual Worldwide Partner Summit: Event targeting worldwide partners. EMEA theater-lead working in global team: messaging & positioning, content creation, partner communications, presentation development for executive team. Resulted in increased partner satisfaction year over year as substantiated by surveys.
• Internal & External communications: created Partner Journal – monthly enews to partners in EMEA resulting in consistent information to partners.
• Cisco PowerNow Global advertising campaign: lead in developing & executing on lead generation activities for co-marketing opportunities with partners in line with corporate advertising campaign, focus on 4 key technologies.
• Provided strategic marketing plans for ELoB product marketing teams, focused on Breakaway Strategy; X-LoB initiatives
• Customer focused events: implemented Technical Advisory Group EMEA working with Global accounts team to drive awareness, accelerated customer relationships and raised customer satisfaction.
•
Cisco SystemsStrategic Marketing GSI
Jan. 2000 - Dec. 2005
PhoneMe LtdMarketing Manager Europe
Jan. 1999 - Jan. 2000Activities
Responsibility for marketing strategy for Europe and USA.
Created awareness for the company, reseller communications, branding, website, communications strategy development & implementation; agency lead in Europe and USA (Public relations & advertising), trade shows and exhibitions (N&I Paris, Comdex, Las Vegas). Managed Telemarketing team for lead generation activities (15 people). Company Intranet Solutions, Basingstoke, UK (start-up)
Period 1998 Position Marketing Manager Europe
Activities
Responsibility for marketing strategy for Europe.
Created awareness for the company and various products (security VAR), branding, website, communications strategy development and implementation; agency lead (public relations & advertising), trade shows and exhibitions (Infosec). Managed Telemarketing team (4 people).
Navigation Technologies European HQPublic Relations Manager Europe
Jan. 1995 - Jan. 1997Activities
Managed complete communications mix on pan-European basis including: strategy development, agency selection, production of promotional videos, press conferences, media relations, media training, development of crisis communications guide, trade shows & exhibitions coordination and implementation, generated interviews and features.
Public Relations PartnersAccount Executive
Jan. 1993 - Jan. 1994
Intch is a Professional Networking App for the Future of WorkSee more people like Christina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
17
Property practitioner and business owner @ Engel & Völkers
18
Digital Project Manager & Strategist @ We Build Coaches
15
Marketing specialist @ 247 Digital
140094 people
38
Entrepreneur / 3x Tech Startup / Marketing and Growth @ Morlean Trading Group
21
Digital Copywriter @ Freelance
26
Content Team Lead @ Floww