Cisco Systems, Inc.Strategic Marketing for GSI
Jan. 2000 - Jan. 2005• Created and successfully implemented strategic marketing and Business Development programs for the Unified Channel organization in EMEA. Focus on Global System Integrators (IBM, HP, Dimension Data, Getronics, etc), Strategic Alliances (CGE&Y, KPMG, ThruPoint, EDS, Italtel), 2-tier GTM development (distribution), Sales Update Training, Ecosystem Breakthrough.
• Identified CSF and accelerated sales revenues. Resulted in higher exposure for Cisco and rapid increase in sales revenue by implementing targeted Solution Incentive Programs.
• Co-ordinated with in-country marketing initiatives to drive Breakaway Strategy which led to increased brand awareness as well as increased advantage over the competition.
• Managed teams and agencies.
• Channel Business Development team: key interface with WW AT Group to ensure that EMEA partner issues are addressed; successfully developed and executed product & solutions launch plans.
• Annual Worldwide Partner Summit: Event targeting worldwide partners. EMEA theater-lead working in global team: messaging & positioning, content creation, partner communications, presentation development for executive team. Resulted in increased partner satisfaction year over year as substantiated by surveys.
• Internal & External communications: created Partner Journal – monthly enews to partners in EMEA resulting in consistent information to partners.
• Cisco PowerNow Global advertising campaign: lead in developing & executing on lead generation activities for co-marketing opportunities with partners in line with corporate advertising campaign, focus on 4 key technologies.
• Provided strategic marketing plans for ELoB product marketing teams, focused on Breakaway Strategy; X-LoB initiatives
• Customer focused events: implemented Technical Advisory Group EMEA working with Global accounts team to drive awareness, accelerated customer relationships and raised customer satisfaction.
•