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Work Background
FestoonFractional Chief Executive Officer
May. 2024 - Jan. 2025AustraliaLeading the strategic expansion of this innovative event and custom lighting business across WA and the East Coast. Building on the success driven to date by creative and impressive co-founders Alex Peddie and Andrew Logan - two sparkies with a vision to elevate the experience of every event through creative lighting.
SpacecubedMentor
May. 2024 - Dec. 2024Speaker and mentor for She Thrives and Plus 8 Pre Accelerator
She Codes AustraliaMentor - Female Founders
Sep. 2023 - Nov. 2023
WA LeadersAdvisory Board Member
Sep. 2022 - Oct. 2024Western Australia, AustraliaWA Leaders supports the Western Australian business community with programs built to accelerate the success of growth-focused SMEs through the expertise and experience of business and industry leaders.
Business NewsRISE Awards Judge
Aug. 2022 - Dec. 2022RISE Business Awards celebrates Western Australian businesses giving them an opportunity to showcase their recent achievements.
PlicoFractional Co CEO
Oct. 2021 - Apr. 2022Perth, Western Australia, AustraliaPurpose-led start-up changing the way Australian's consume energy by making solar energy affordable to all households through an innovative subscription model. Effectively developed the foundations of this DTC startup and commercialised the business for scale. Operationalised sales, marketing, operations and customer experience over a 12-month delivering sales lift of 4X whilst facing pandemic challenges around supply chain delays, labour shortages and price increases. Won Business News Rise Awards StartUp of the Year Award in 2021.
GAP.Business Strategy Advisor
Jun. 2021GlobalLeveraging my deep expertise in strategic planning, insights and analysis, and all aspects of go-to-market design to provide advice, actionable strategies, high-impact initiatives and coaching to clients embarking on growth and business transformation. This could be for you if you need help with things like:
👉🏼 Business Planning 👉🏼 Marketing Strategy
👉🏼 Market Expansion
👉🏼 Pre Investor Round support
👉🏼 Board / Investor Relations
PlicoChief Growth Officer
May. 2021 - Apr. 2022Perth, Western Australia, AustraliaInnovative renewable energy startup allowing Australian's to move away from relying on the grid and burning unnecessary fossil fuels. Led a team of passionate and talented misfits committed to making a difference to our community and our planet. A daily slog - like every StartUp - repeatedly showing up and delivering in a complex category with the added pressures of a pandemic. Responsible for leadership and growth - accountable to the Board and shareholders for returns - and focused on every step of the customer journey and the correlating value chain.
GAP.Speaker I Mentor I Workshop Facilitator
Feb. 2021Australia
CuriouserConsulting Director
Mar. 2020 - Nov. 2023Sydney, New South Wales, AustraliaCuriouser is an outsourced CMO consultancy with a simple value proposition: marketers that deliver. Working alongside founder and talented marketer Ben Hammond, Curiouser partners with clients to bring executive rigour to their marketing function, increase bench strength and tackle their biggest marketing challenges.
GAP.Founder I Managing Director
Dec. 2019GlobalLeveraging over 25 years of driving business growth and executive leadership expertise with one objective only – to help ambitious businesses and individuals grow. 🚀 Whether you are a startup, scaleup, founder, budding entrepreneur or owner in the SME space…my only goal is to help you achieve long-term growth, fast! How? Easy. By – ▪️focusing on the things that matter
▪️delivering progress at pace
▪️measuring business impact Through coaching, advisory services and growth marketing leadership, we help you do 4 things that every business needs to grow for the long-term. 1️⃣ Focus
2️⃣ Clarify your offering
3️⃣ Activate new customers
4️⃣ Improve your bottom-line
GAP.Growth Marketing Consultant I Marketing Coach
Aug. 2018
Women in PaymentsGlobal Mentor
Jul. 2018 - Nov. 2019
Richmond WellbeingNon Executive Director
Jun. 2017 - Oct. 2019Western Australia, AustraliaRichmond Wellbeing (RW), formerly, Richmond Fellowship WA, is a leader and key influencer in bringing Recovery into mainstream mental health practices. RW provides accommodation and support services to people with a diagnosable mental illness … we are a mental health organisation that takes its role very seriously. RW genuinely believes that People Can And Do Recover from mental illness and, by providing a Recovery-promoting environment, we integrate the key elements of Recovery with our service model to give participants confidence and skills needed to Recover from mental illness and meet the daily challenges of life. All our programs are underpinned by this belief and continue to be inspired by those who take the Recovery journey. http://www.rfwa.org.au/
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