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Work Background
OssKinDigital Marketing Manager
Mar. 2024Montreal, Quebec, CanadaAs a Digital Marketing Manager, I led the transformation of marketing operations by implementing CRM systems to streamline workflows and enhance communication. I focused on optimizing website performance, improving SEO, and driving engagement through targeted paid media campaigns. Additionally, I developed and executed an agile marketing roadmap, ensuring efficient project execution and proactive growth initiatives. I collaborated closely with cross-functional teams, leading a group of freelancers and agencies to deliver high-quality marketing initiatives. With a strong focus on data-driven decision-making, I optimized campaigns to drive traffic, lead generation, and conversions. By implementing customer-centric marketing strategies and automated systems, I significantly improved client engagement and satisfaction while aligning marketing efforts with the company’s long-term goals.
Measure Marketing Results Inc.Digital Marketing Specialist
Sep. 2023 - Mar. 2024Montreal, Quebec, CanadaAt Measure Marketing Results Inc., I drove growth by seamlessly blending strategic branding with impactful digital campaigns. I was responsible for both the strategy and execution of their website management, including the creation of a brand new website in less than four months. My role also encompassed social media management, email marketing, and the implementation of comprehensive marketing analytics. I collaborated with diverse teams to craft and execute innovative marketing tactics, ranging from content creation to targeted social media strategies. Through data-driven insights, I continually refined our approach, all with the vision of solidifying Measure Marketing's position as a top-tier inbound marketing agency.
UbersmithMarketing Analytics Consultant
Jan. 2023 - Sep. 2023Montreal, Quebec, CanadaAs a Marketing Analytics Consultant at Ubersmith, I specialize in data tracking and analysis to help improve the company's online presence and marketing strategies. My responsibilities include: - Implementing tracking through Google Tag Manager and Google Analytics for both revloop.com and ubersmith.com to ensure accurate data collection and analysis.
- Migrating both websites to GA4 to stay up to date with the latest analytics technology.
- Creating customized dashboards for leadership to easily visualize and understand website data.
- Conducting SEO audits and implementing improvements to enhance the websites' search engine rankings and visibility.
- Providing education and training to business leadership to help them better understand web analytics and make informed decisions based on data-driven insights.
École de danse JiveStudioDance Instructor & Coach
May. 2022Montreal, Quebec, CanadaOutside of work, I'm an avid swing dancer with a decade of experience, providing classes in Lindy Hop, Balboa, and Collegiate Shag at one of Montreal's dance studios for swing dance. I even coach a Balboa troupe for competitions and performances, always striving to bring joy and energy to the dance floor.
ValtechAnalyst, Marketing Science
Sep. 2021 - Nov. 2022Montreal, Quebec, CanadaAs a marketing analyst, I delivered workshops to define KPIs, digital objectives, and project requirements, while educating clients on digital best practices. I implemented optimization roadmaps, data strategies, tagging plans, dashboards, ongoing reports, marketing automation plans, and SEO recommendations to achieve clients' objectives. I conducted research to provide informed recommendations and served as a trusted advisor to clients. I produced thought leadership, provided sales support, and utilized tools such as Excel, Tableau, Looker Studio, and Google Analytics to execute data strategy and provide data analytics solutions. Overall, my expertise in data analysis, research, and strategic consulting helped clients to achieve their digital objectives and improve their business outcomes.
Katya Kogan ConsultingMarketing Consultant
Feb. 2018 - Sep. 2021Ottawa, Canada In summary, as a consultant, I provided impactful marketing solutions by leading a team, managing diverse client relationships, and delivering data-driven campaigns that exceeded KPI goals. By achieving 30% increase on campaigns with budgets ranging from $100 to $100,000, I demonstrated my expertise in acquisition, awareness, and conversions. Additionally, I managed projects ranging from simple display ads to full-stack marketing campaigns, leveraging tools like Google Analytics/Ads, Klaviyo/MailChimp, Shopify and Meta Business Suite. Through analytical methods such as A/B testing and visualizations, I investigated customer attrition and affinity. Finally, I consulted on social media management, website design, rebranding, campaign planning, and strategy for businesses of all sizes, providing impactful marketing solutions.
Dreammind GroupSocial Media Coordinator
Jun. 2017 - Sep. 2017Ottawa, Canada AreaAs a social media coordinator, I managed and executed multiple marketing campaigns for the company's restaurants, coordinating with managers and organizing paid advertising campaigns for larger events. I monitored social media metrics, generated engaging content, and responded to customer inquiries, collaborating with cross-functional teams to ensure consistent brand messaging. I also researched emerging social media trends and technologies, providing insights and recommendations to stay ahead of the competition. As a mentor to new social media coordinators, I ensured that they were trained on best practices for social media management and content creation. Overall, my experience as a social media coordinator demonstrated my expertise in social media marketing, content creation, data analysis, and cross-functional collaboration.
Canadian Hard of Hearing AssociationAdministrative Assistant
May. 2015 - Nov. 2015Ottawa, Canada AreaAs an administrative assistant, I played a key role in organizing events, coordinating fundraising efforts, and writing effective email campaigns. Working closely with the executive assistant, I also managed calendars, travel arrangements, and records while providing excellent customer service to clients and stakeholders.
Active Bionics Inc.Marketing Director
May. 2013 - Sep. 2016Ottawa, Canada AreaAs a marketing director for a startup focused on designing and building exoskeletons for people with limited mobility, I spearheaded the creation and execution of business and marketing plans. I played an integral role in the team that oversaw the design and building of the exoskeletons, utilizing mechanical engineering knowledge to inform product development. I successfully secured investors and coordinated community outreach efforts to generate interest and support for the product. Additionally, I coordinated press releases and media relations with local outlets, ensuring that the company's message and mission were accurately represented. Overall, my experience as a marketing director in a startup demonstrated my ability to work collaboratively in a technical field, successfully promote a new product, and coordinate community outreach efforts.
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