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Work Background
Owner
smartourzOwner
Nov. 2023
VP of Marketing
LodestarVP of Marketing
May. 2021 - Nov. 2023Lodestar Group is an accelerator working with video game and technology companies, helping them to grow, scale, develop and implement fundraising and exit plans. We developed a framework that provides a clear path to tackle each stage of the business cycle, with plans tailored to achieve strategic goals, accelerate business growth and move companies forward.
Chief Marketing Officer
Fox in a BoxChief Marketing Officer
Dec. 2018Stockholm County, Sweden• Strategic planning for online marketing activities - B2B and B2C • Head of the marketing department, building up the whole in-house marketing team including designers, copywriters, social media managers, SEO and SEM specialists • Development of brand guidelines, documentation and marketing procedures for the entire franchise • Managing the marketing budget, defining goals, making decisions, and reviewing and evaluating all the marketing activities • Supporting franchisees in the implementation of their digital marketing strategy, providing them monthly content plans and advertising materials
Digital Marketing Manager
Fox in a BoxDigital Marketing Manager
Oct. 2016 - Dec. 2018
Account Manager
HUGE MediaAccount Manager
Sep. 2013 - Oct. 2016Belgrade, Serbia• Creating and executing digital marketing strategies • Monitoring project performances and reporting to clients about achieved KPIs • Leading and coordinating project resources (Web designers, Web developers, Social media managers, Media planners) on projects that include newsletter delivery, complex flash and HTML5 banner development, Facebook applications development, etc. • Leading and coordinating Advanced ORM projects (Online Reputation Management) • SEO and SEM consulting and planning online appearance for brands • Creating project plans, identifying the scope and all stakeholders of the projects • Allocating the budget and defining project milestones. Executing the projects: assigning tasks and managing a team of programmers, designers, analysts, media planners • Marketing Consulting service in the B2C strategy
Social Media Manager
HUGE MediaSocial Media Manager
May. 2013 - Sep. 2013 • Creating and implementing the Social Media strategy (including content plan) • Facebook, Twitter and LinkedIn Advertising • Copywriting and creating content for Social Media channels • Creating and managing Social Media contests (also in apps form)
Journalist
Independent TV ProductionJournalist
Apr. 2012 - May. 2013Novi Sad, Vojvodina, Serbia• Attending press conferences, court sessions, council meetings and other scheduled public events • Creating content for broadcasting programs • Editing recorded material in Adobe Premiere
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