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Work Background
AutochartistSenior Content Manager
Feb. 2023 - Jun. 2025South AfricaAs Senior Content Manager, I lead the creation and execution of content strategies that position our brand at the forefront of financial market education, trader engagement, and fintech innovation. I develop multi-channel content that simplifies complex trading topics, supports marketing campaigns, drives lead generation, and builds brand authority across the fintech and brokerage space. I collaborate with marketing, sales, product, design, and localization teams to align content with business goals and market trends. Key Responsibilities: - Monitor financial news to identify market trends and create timely, insight-driven content. - Write and edit SEO-optimized articles, email campaigns, sales materials, and press releases. - Lead thought leadership and educational content creation across blogs and PR. - Manage Autochartist’s LinkedIn strategy, community engagement, and analytics. - Oversee localization of content in 29+ languages and manage translation workflows. - Collaborate cross-functionally to align content with product features, marketing goals, and user education. - Contribute to process improvement, workflow efficiency, and innovation in new content formats. Key Skills: Financial content writing · SEO copywriting · Content strategy · Fintech marketing · UX writing
Social media content · Copy editing & proofreading · Multilingual content management · Digital storytelling · Audience engagement.
NutriRiseSenior Content & Product Manager
Jul. 2021 - Nov. 2022Austin, Texas, United StatesLed cross-functional initiatives to enhance content quality, brand consistency, and product performance across major eCommerce platforms, including Amazon, Walmart, and Shopify. Played a key role in NutriRise’s rebranding project — overseeing content strategy, listing optimization, and creative alignment to drive conversions and improve customer experience. Managed SEO content creation, product page optimization, and editorial workflows across marketing and creative teams. Supported high-volume product launches with high-converting copy, brand storytelling, and compliance-aligned messaging. Key Responsibilities & Achievements: - Developed SEO-optimized website and product page content to improve rankings and customer engagement. - Led optimization of Amazon and Walmart listings to increase visibility, sales performance, and organic traffic. - Collaborated with creative, marketing, and product teams to execute rebranding initiatives across multiple platforms. - Provided copyediting and proofreading support across digital campaigns, packaging, and promotional materials. - Ensured brand tone, compliance, and messaging consistency across all written assets. - Used data insights to drive continuous improvements in listing performance and audience targeting.
Audio Visual CentreSales Manager (Contracted Consultant)
Jul. 2019 - May. 2020Johannesburg Area, South AfricaContracted to support and optimize the performance of the internal sales team through hands-on training, mentorship, and process refinement. Focused on building a high-performing team by transferring practical sales skills and strategies tailored to the audiovisual industry. In addition to team development, I played a key project coordination role — working closely with installation teams to ensure product readiness, efficient scheduling, and exceptional customer service throughout project delivery. Key Responsibilities & Achievements: - Designed and facilitated targeted sales training to upskill new recruits and improve closing rates. - Acted as a performance coach, fostering accountability and confidence within the team. - Oversaw end-to-end coordination between sales and technical installation teams. - Ensured on-site readiness and customer satisfaction for each installation project. - Contributed to workflow optimization, project scheduling, and cross-team communication.
Equitec Solutions (PTY) LtdBusiness Owner
Aug. 2018 - Jun. 2019Having accrued over 20 years of experience in the AV industry, I started an AV consultancy firm offering a personal, niche service. This was a test of my skills and perseverance, and I had to embrace the uncertainties at the core of daily entrepreneurial life. All the work I put into my fledgling business highlighted new possibilities for growth, and I decided to offer my services as a freelancer instead.
Audio Visual CentreInternal Sales
Jan. 2001 - Jan. 2015Over the years, I have held different positions to grow my experience, and it has been in sales, marketing, and customer service where I have found I can make the most impact.
It is a very demanding position requiring an ability to work under pressure, to deadlines, and produce high volume, high-quality work without making mistakes. Duties included:
• Handling of sales inquiries (telephonic, email, and walk-in)
• Processing of orders
• Sourcing of products and pricing
• Maintaining and updating CRM system information
• Analysing customer requirements and designing suitable systems
• Assisting and training more junior staff in sales techniques, product information, and technical expertise.
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