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Work Background
TourConnect AIMarketing Director
Apr. 2024Sydney, New South Wales, Australia
Quotable Value LtdProduct Marketing Manager
Nov. 2022 - Apr. 2024Auckland, New ZealandDigital product management and product marketing for Quotable Value, New Zealand's largest and most trusted property insights business. This role within the growth team focuses on QV property reports and the CostBuilder PropTech SaaS product, mostly working with technology, finance, customer care and sales teams. Opportunity assessment, roadmaps, go-to-market and campaigns.
SafekeepFounder
Mar. 2021 - Apr. 2023Auckland, New ZealandSafekeep is a digital health and safety system and suite of proprietary technology. A few years back a family member nearly died during an incident on-site that would have been prevented if the business had better systems in place. All of the existing H&S systems available weren't designed with site workers in mind and had convoluted menus and unnecessary jargon. I decided to build a digital health and safety system with all the functions HSEQ professionals require and the most intuitive UX design for field workers with below average written language skills. Site Safety software designed to meet the requirements of various contractor Pre-Qual schemes and the requirements of the Health and Safety at Work Act 2015. 40+ functions make this one of the most flexible and capable site software systems developed for New Zealand businesses. More than a Health and Safety software system, Safekeep is also a complete Vehicle, Machinery and Equipment Maintenance software solution all-in-one. Unique integrations with NZTA data for road vehicles, address lookups for site locations and a Zapier integration that connects Safekeep with your project management and accounting software package. Unlimited flexibility in Health and Safety form creation and publishing. Choose from 70+ pre-configured Health and Safety forms (SSSP's, Hazard Registers, Toolbox meetings, SWMS and more). Use the Form Builder and Workflow Builder to create the perfect forms and ideal workflows for your New Zealand construction or maintenance business.
Book My CarFounder
Sep. 2019 - Nov. 2022Auckland, New ZealandBookMyCar takes all the hassle out of car servicing and repairs in New Zealand. Car owners get instant quotes online, choose drop off or collection and then choose a local mechanic. Mechanics and car owners communicate through the platform. When the jobs completed, payment is online, secure and sorted through the platform too. No surprises and all work is guaranteed. There are 3.79m cars on the road in NZ. 77% of the people that own them feel anxious about taking their car to the mechanic. Over $1.3b is spent every year on car repairs in NZ alone. We're the first company in New Zealand to offer instant fixed price car servicing by car model and fuel type.
ŠKODA New ZealandHead of Marketing
Oct. 2016 - Aug. 2019Auckland, New Zealand● Led product launch campaigns that achieved all stated company objectives
● Increased website visits, marketing qualified leads and marketing share of voice consistently over the period
● Managed significant change projects including from sponsorship led marketing with few success metrics to high performance marketing with SMART objectives linked to sales
Yamaha Motor New Zealand LtdNational Marketing Manager
Jun. 2015 - Oct. 2016Auckland, New Zealand• End-to-end management of nationwide campaigns
• Awarded best site activation at National Fieldays 2016 with a fun experiential race on farm bikes called ‘The World’s Slowest Farmer’ live at Fieldays and broadcast on ZM radio nationwide
• Transitioned marketing budget towards digital channels, managing this significant change with senior stakeholders and exceeding lead generation targets
DB BreweriesConsumer Insights Manager
Apr. 2014 - Jun. 2015Auckland, New Zealand• Led all consumer insight projects (qualitative, quantitative, hybrid) across the DB Portfolio of beer, cider and spirits brands. • Delivered a strategic review of social responsibility in marketing that directly led to the first trial of offering only alcohol free product at a large scale national tournament (Rugby League International for DB Export 0%).
Harley-Davidson Motor CompanyGlobal Product Manager
Jul. 2010 - May. 2013Oxford, UK and Milwaukee, USA• Product management of half of the motorcycle product line and core NPD for all markets excluding the USA.
• NPD and lifecycle management using Waterfall and LEAN project management methodologies.
• Identified profitable new product opportunities using consumer research and gap analyses and worked with stakeholders to confirm requirements, develop and successfully launch internationally.
• Cross functional leadership of engineers, designers and local market staff to deliver new CKD motorcycles for a new strategic market on-time-on-budget.
• Introduced an innovative demand forecasting approach using consumer research that improved forecast accuracy and acceptance of price positioning across key volume markets globally.
Harley-Davidson Motor CompanyConsumer Insights Manager, EMEA Region
Mar. 2009 - Jul. 2010Oxford, United Kingdom• Member of global corporate strategy working-groups, presenting EMEA investment requests to C-Suite executives
• Managed large scale consumer research projects including multi-market NPD clinics resulting in well defined consumer requirements and profitable model year changes
• Managed a large scale Dealer Network project across 15 European countries using customer research and territorial mapping software resulting in clear recommendations which were adopted by EMEA Vice President.
Harley-Davidson Motor CompanyConsumer Insights Analyst, EMEA Region
Jul. 2007 - Mar. 2009Oxford, United Kingdom• Established the Consumer and Market Insight function to champion the customer throughout EMEA HQ in Oxford and 10 national headquarters across Europe
• Championed an Internal Consultancy approach, grew the team based on internal demand, provided country managers across Europe with fact-based strategic recommendations • Developed an Insights Strategy aligned with business objectives, commissioned and led numerous qualitative and quantitative primary research studies that provided specific and commercially relevant insight.
BMW GroupNational Marketing Executive
Apr. 2004 - Jun. 2007Berkshire, UK• This was a junior marketing role within the UK National Headquarters of BMW Group (BMW, MINI, Rolls Royce, BMW Motorad)
• Responsible for managing projects within marketing communications, insights and sales planning.
• Preparation of long term planning volume and revenue forecasts (+14 year market volume forecast by model), supporting the Marketing Director
• Conducted workshops in 35 dealerships on complexity reduction that led to a significant reduction in the new vehicle line up in the UK market with no decrease in total portfolio volume.
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