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Work Background
Luxury PresenceSEO Technical Project Coordinator
Oct. 2022Philippines, ManilaDirected a global offshore SEO organization supporting over 10,000 real estate client websites, overseeing all aspects of strategy, execution, and delivery.
Built and scaled specialized SEO teams, including Migration, Quality Assurance, and Technical Specialist divisions, while implementing automation tools and data-driven workflows that significantly improved operational efficiency and reduced costs.
Championed cross-functional initiatives in partnership with Product, Engineering, Data Science, and Client Success teams, resulting in:
Six-figure annual cost savings
200% increase in team productivity
Development and company-wide adoption of standardized playbooks for large-scale migrations, domain transitions, AI-optimized SEO strategies, and performance reporting
Established comprehensive quality assurance standards, onboarding processes, and performance management frameworks that became the foundational operating model for the entire SEO service line.
SLMP Digital Services CorporationDigital Advertising Consultant
Jan. 2021 - Dec. 2022Pasig, National Capital Region, Philippines
Surefire LocalPaid Media Senior Consultant
Feb. 2019 - Dec. 2020Manila, National Capital Region, Philippines
Surefire LocalAVP for SEM and Business Development
Apr. 2017 - Feb. 2019
Surefire SocialEnterprise SEO Director
Apr. 2015 - Mar. 2017Makati, Metro ManilaKey Achievements: Wrote a new Marketing Strategy for 2017 in collaboration with the Content Director. Stood up a small but highly specialized team that creates marketing strategies for national brands in the US. Diversified the team's capabilities to include information architecture design, website analysis (including user experience), usage of Google Tag Manager, Google Analytics Audit, Landing Page Optimization and Conversion rate optimization. Made technical improvements and content improvement pitches that helped generate new revenue Generated more business from a high valued client after success seen on initial projects Entrusted with overseeing in-house digital marketing efforts Entrusted with direct client communication via monthly meetings Successfully transitioned my former department to new leadership upon being promoted Successfully certified the team for Google Analytics and Google Tag Manager Responsibilities: Oversee all website optimization efforts for the highest profile clients in the company Work with content developers, search engine marketers, and Account Director on devising a holistic marketing strategy Conduct product development to improve/diversify the division and its online marketing strategy Build, manage and develop an entirely new division within the company from scratch
Surefire SocialDivision Manager for SEO
Nov. 2014 - Mar. 2015Makati, Metro ManilaKey Achievements: Achieved 100% fulfillment rate across all clients after two months by streamlining departments Tested new methodologies for other verticals Spearheaded the development of marketing solutions for enterprise level clients Tested and developed marketing solutions to complement existing products and diversify the company’s offerings Developed new roles to create career growth opportunities for all team members Responsibilities: Lead & manage the following departments: On Page, Off Page, Content Department, Project Management Work closely with COO and General Manager to achieve weekly and monthly targets Sets up quality guidelines for operations Works with General Manager and Executives for any formulation of direction, strategy proposal and or product development proposals. Collaborates with General Manager and the team to test methodologies Aligns Operations, Sales, and Account Management Executes with the General Manager for any training implementations Collaborates with the Executives and General Manager for service risk management and mitigation Works closely with the coaches in managing client's expectations for problematic campaigns Handles workload/packages and or keyword revisions Resolves Campaign performance escalations Collaborates with the Coaches and General Manager for any VIP accounts' campaign proposals Provides consultation support to sales team and coaches when needed Carries out detailed SEO consultancies/audits for problematic campaigns Provides website analysis and consultation for VIP clients Measures the effectiveness of the campaigns Carries out advanced and detailed keyword research to identify the most effective and target key-phrases for each assigned VIP client's SEO campaign Provides continuous support, guidance to colleagues and clients; assists in providing advanced level training, presentation and workshops for clients and/or colleagues as required.
Surefire SocialSEO Quality and Product Manager
Dec. 2013 - Oct. 2014Makati, Metro ManilaKey Achievements: Tested and developed new digital marketing products in a span of six months (core product of the company translating to 70% of revenue) Setup guidelines and KPIs for operations in product fulfillment Recruited talent to fill key departments (Content Development, Content Promotion, Web Development, Project Managers) Responsibilities: Sets up quality guidelines for operations Works with General Manager and Executives for any formulation of direction, strategy proposal and or product development proposals. Collaborates with General Manager and the team to test methodologies Executes with the General Manager for any training implementations Collaborates with the Executives and General Manager for service risk management and mitigation Works closely with the coaches in managing client's expectations for problematic campaigns Manages campaign guarantee concerns Handles workload/packages and or keyword revisions Resolves Campaign performance escalations Resolves advanced query escalations Collaborates with the Coaches and General Manager for any VIP accounts' campaign proposals Provides consultation support to sales team and coaches when needed Carries out detailed SEO consultancies/audits for problematic campaigns Provides website analysis and consultation for VIP clients Measures the effectiveness of the campaigns Carries out advanced and detailed keyword research to identify the most effective and target key-phrases for each assigned VIP client's SEO campaign Provides continuous support, guidance to colleagues and clients; assists in providing advanced level training, presentation and workshops for clients and/or colleagues as required. Defines, develops, documents, tests, measures & implements SEO strategies Initiates and carries out objective testing of tools, resources and techniques to improve current SEO packages Analyzes cost of proposed techniques & tools
Endlessrise IncOperations Director
Aug. 2013 - Dec. 2013Makati CityKey Achievements: Established retention programs for clients reducing the churn rate Established escalation processes for key accounts Developed additional supplemental digital marketing products Recommended and procured tools to improve accuracy of performance reports for clients Responsiblities: Provides Technical consulting and custom proposals for key accounts Uses Voice of Customer to enhance current processes and product Leads & manages the following departments: On Page, Off Page, Content, Local, and Social Media Fosters a focus on excellence across the departments Works closely with SEO Quality Manager to have a robust technical strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of resellers Works closely with the Sales and Account Director as required when devising and managing advanced strategies for high value clients Standardizes, implements, and maintains KPIs for the following departments: On Page, Off Page, Content, Local, and Social Media Ensures that the CEO and COO are kept informed of staff matters and regularly updated on staff performance and development Efficiently manages available resources and to carry out frequent cost/benefit analysis with regard to resource allocation Defines, develops, documents, tests, measures & implements SEO strategies Initiates and carries out objective testing of tools, resources and techniques to improve current SEO packages Analyzes costs and benefits of promising proposed techniques & tools Provides continuous mentoring, tuition and guidance to colleagues and clients. Personally handles escalations in Key Reseller Accounts & Operations related problems Provide guidance, coaching, and direction to Business Development managers & account managers in risk mitigation and management
Endlessrise IncOperations Manager
Feb. 2013 - Aug. 2013Key achievements: Improved Department KPIs by an average of 25% in three months Lowered the attrition rate of the company by around 10% after three months Developed new Digital Marketing Products in two months Assisted Business Development Officers in closing two key accounts equivalent to 5% of total revenue Responsibilities: Lead & manage the following departments: On Page, Off Page, Content, Local, and Social Media Foster a focus on excellence across the departments Work closely with SEO quality manager to have a robust technical strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of resellers Work closely with the Sales and Account Director as required when devising and managing advanced strategies for high value clients Standardize, implement, and maintain KPIs for the following departments: On Page, Off Page, Content, Local, and Social Media Ensure that the CEO and COO are kept informed of staff matters and regularly updated on staff performance and development Efficiently manage available resources and to carry out frequent cost/benefit analysis with regard to resource allocation Contribute regularly to discussions regarding internal process and system improvements in order to ensure maximum efficiency across the company Define, develop, document, test, measure & implement SEO strategies Initiate and carry out objective testing of tools, resources and techniques to improve current SEO packages Analyze cost of proposed techniques & tools Work closely with department heads in formulating appropriate training design & materials Develop, and help staff develop, a strong understanding of the products, competition, industry, marketing goals and objectives of each client Support continuous development of innovative internal processes and structures, share knowledge and expertise. Assist escalations in Key Reseller Accounts & Operations related problems
Endlessrise IncOff Page SEO Manager
May. 2012 - Jan. 2013Makati, Metro ManilaKey Achievements: Established a Dashboard to monitor, maintain, and implement Department KPIs Launched a performance management program for the department Successfully managed a team of up to 100 link builders Lowered the attrition rate of the department by over 50% in a span of 4 months Trained and promoted leaders to stand as pillars of the department Successfully managed a team of up to 100 link builders Created quality guidelines for building links Innovated training modules for link building practices of the company Collaborated with Local SEO Department to align link building campaigns with Local Campaigns Responsibilities: Leads & manages 70-100 Off Page SEO Specialists Fosters a focus on excellence Works closely with other department heads to achieve company goals Standardize workflows and process of the department Document workflows and processes and create training materials Plans workforce requirements and hiring Standardizes, implements, and maintains KPIs Closely monitors work output to ensure deadlines are met Spearheads coaching and performance management in the department Assists Business Development managers & account managers in escalations pertaining to off page SEO work Initiates and carries out objective testing of tools, resources and techniques to improve current Off page SEO aspect of packages
Linkstar UK LimitedShift Manager
May. 2010 - Apr. 2012Quezon CityResponsibilities: Manages a team of 15-30 Link Developers to achieve company goals Ensures that the team follows guidelines and protocols in operations Monitors overall quality and quantity of work Ensures that targets keywords for each advertising types are reached Disseminates Information coming from different departments to promote better flow of information within the company Facilitates queries from the team on link development, webmaster negotiations, and other issues as needed. Conducts team meetings, to include discussion on the team’s link development statistics, updates/ changes to operations, and provide an opportunity for the team to discuss any issues as needed. Regularly checks statistics and performance Motivates staff and inject ideas to make a more happy work environment Coaches staff for performance and career development Promotes work -life balance Monitors attendance, manage leaves, and other HR related issues Trains New Link Developers for the entire company Conducts refresher Training if needed Attends Management meetings and raise issues from operations and other departments Suggests ideas for the improvement of other departments - HR, Training, Quality Assurance, Content team, SEO Consultants Prepares Weekly and Monthly reports Conducts quarterly appraisals for staff Works hand in hand with Operations Manager and Operations Director and the rest of the management team to develop the company as a whole. Leads by example in accordance to the ways of working outlined in the LinkStar Code of Conduct, Employee Handbook and Non-disclosure Agreement Helps the team by introducing new SEO tools and scripts Actively and frequently proposes new and improved prospecting ideas Ensures knowledge of the search engine marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
Linkstar UK LimitedQuality Assurance Specialist
Nov. 2008 - Apr. 2010Quezon CityKey Achievements: Recognized for the efforts exerted in improving the overall quality of the company Recognized for the efforts exerted in training and motivating non-performing Link Developers Responsibilities: Filters acceptable sites ideal for Backlink placement for a pool of clients Keeps track of changes in SEO trends Coaches other QAs to maintain SEO standards Coaches Link Developers to boost their performance Prepares weekly and monthly reports Trains New QAs/Approvers Conduct refresher training if needed Attends Management meetings and raise issues from QA department
Linkstar UK LimitedLink Developer
Jun. 2008 - Oct. 2008Quezon CityResponsibilities: Develops high quality link strategies for a range of clients Engages in high level link prospecting, identifying sites and other properties and opportunities through which to gain high value links Builds relevant, high quality links. Works with SEOs and with the content and online PR team to maximise the SEO value of client marketing campaigns. Assists SEOs in coordinating the implementation of link building strategies with other content and marketing strategies and with the content and online PR team. Removes redundant or low quality links. Initiates and carries out objective testing of link building tools, resources, methodologies and techniques. Freely shares knowledge, insight, best practice and ideas. Ensures knowledge of the search engine marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
APAC Customer ServicesCustomer Service Representative/Flex Trainer
Jan. 2007 - Jun. 2008Key achievements: Commended for receiving Kudos calls from Customers and Providers ‘Up-trained’ for additional call queues. Promoted as Flex Trainer Responsibilities: Accept incoming calls from members and providers about eligibility, benefits and claims Train colleagues regarding quality of calls and techniques for better customer service
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