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Work Background
Restaurant Le Rocher de MalendureHead of Marketing and Communications
Jan. 2023GuadeloupeJoined the management team to lead marketing, communication, and internal messaging. Conducted a comprehensive marketing audit and redesigned the strategy, including the brand's visual identity. Developed key communication partnerships to enhance visibility and provided support to the management team on key strategic initiatives. Played a critical role in optimizing marketing decisions through data-driven insights, leveraging performance analytics to inform strategic decisions. Key Responsibilities :
▷ Developed and executed a comprehensive marketing strategy, including the creation of a new visual identity, website redesign, and a targeted social media strategy, significantly boosting the restaurant's visibility.
▷ Defined and implemented a new communication strategy, including an editorial calendar and tailored communication materials, ensuring consistent and effective messaging across all channels.
▷ Strengthened internal communication by acting as the liaison between departments, ensuring alignment on marketing initiatives, events, and customer satisfaction objectives.
▷ Advised on strategic business initiatives, contributing to decisions on service diversification, new product offerings, and key hiring for essential positions.
▷ Enhanced the restaurant’s reputation through the analysis of customer feedback and review management, driving improvements in service and customer satisfaction.
Private Investment Holding Marketing Strategy Consultant
Oct. 2019 - Dec. 2022GuadeloupeDeveloped tailored marketing strategies for tourism projects in Guadeloupe, including branding, positioning, and business plans. Led the creation of brand identities for new establishments, from naming to visual identity. Managed marketing and communication for a restaurant acquired by the holding, including crisis communication during the COVID-19 pandemic. Key Achievements :
▷ Developed and executed marketing strategies for tourism projects, attracting investment and financial support.
▷ Led the full rebranding of the acquired restaurant, including new visual identity, logo, and graphic charter.
▷ Conducted a thorough marketing audit of the restaurant and devised a strategy to align it with the new vision of the holding.
▷ Developed and launched marketing campaigns to boost the restaurant's visibility, driving foot traffic and customer engagement.
▷ Created and managed the restaurant’s website and social media channels, enhancing its online presence.
▷ Implemented SEO and paid search campaigns to improve online visibility and increase bookings.
Partouche HotelsEmail Campaign Manager
Dec. 2015 - Dec. 2017FranceLed national email and newsletter campaigns, collaborating with 14 hotels to drive engagement, traffic acquisition, and online retention. Delivered workshops for hotel accommodation directors, focusing on online customer retention strategies, social media management, and web conversion techniques. Provided the team with tools to manage social media presence and improve their online brand image. Key achievements :
▷ Designed and executed targeted email campaigns for 14 hotels, increasing engagement and conversions.
▷ Conducted seminars for hotel directors on social media best practices, advising on Facebook marketing strategies and tools to enhance brand visibility.
▷ Produced detailed performance reports, offering actionable insights to improve campaign content and hotel website optimization.
DOMAINE DE FORGES (GROUPE PARTOUCHE)Head of Marketing, Communication & Events
May. 2015 - Jun. 2018Forges-les-EauxLed the design and implementation of tailored marketing strategies across various activities (casino, hotel, restaurants, spa, golf), managing associated budgets. Developed and executed comprehensive digital strategies to enhance brand content, drive online visibility, and improve customer retention. Oversaw public relations, organized large-scale events, and contributed to boosting community engagement. Supervised a team of five, providing guidance and support in their daily tasks and professional growth. Key achievements :
▷ Enhanced online presence and digital strategy, leading to increased bookings and revenue.
▷ Managed brand content and social media efforts, ensuring consistent messaging and audience engagement.
▷ Improved SEO performance and collaborated on Google Ads campaigns to drive traffic.
▷ Organized and executed successful events, including casino promotions, artistic programming, and large-scale celebrations.
DOMAINE DE FORGES (GROUPE PARTOUCHE)Communication & Marketing Manager
Oct. 2013 - Apr. 2015Forges-les-EauxResponsible for executing communication campaigns across multiple platforms, from creating marketing materials to ensuring their timely distribution. Managed the company's e-reputation and cultivated strong relationships within the community to drive engagement. Contributed to the development of targeted marketing offers, market research, and competitive analysis to inform strategic decisions. Designed visuals using Adobe Creative Suite and supported event organization to ensure seamless execution. Key achievements :
▷ Developed and executed communication materials for promotional campaigns and events, ensuring adherence to deadlines and quality standards.
▷ Enhanced the domaine’s online presence by managing social media engagement, responding to reviews, and driving community interaction.
▷ Conducted competitive analysis and market research, contributing to the creation of effective marketing offers.
▷ Optimized the domaine’s websites by overseeing regular updates and audits, improving user experience and content quality.
▷ Supported successful event execution, liaising with service providers and ensuring smooth operational flow on-site.
AtoopharmMarketing Communication Officer
Mar. 2013 - Aug. 2013Rouen Area, FranceManaged competitive intelligence and market analysis, contributing to strategic decisions by providing key insights into industry trends and competitors. Oversaw customer satisfaction measurement and analysis, developed digital marketing strategies, and supported institutional communication. Also responsible for content management, ensuring alignment with business goals and enhancing brand visibility. Key achievements :
▷ Conducted competitor analysis, identifying key market players and analyzing direct and indirect competitors to inform business strategy.
▷ Managed and updated the company database, ensuring accurate and up-to-date information.
▷ Designed and analyzed customer satisfaction surveys, writing detailed reports and following up with clients to gather additional insights.
▷ Led web content management, updating articles and pages, and implementing SEO strategies to improve online visibility and track ROI.
▷ Enhanced social media presence, engaging with audiences to boost brand visibility and community interaction.
▷ Created and optimized marketing materials, including brochures, flyers, and newsletters, to support institutional communication and evaluate their ROI.
PrintempsSaleswoman for DIESEL
Aug. 2011 - Aug. 2012Rouen Area, FrancePart-time during studies
Focused on increasing brand sales while ensuring a high level of customer satisfaction. Managed inventory, applied DIESEL’s merchandising standards, and drove sales performance through tailored customer engagement. Key Achievements :
▷ Contributed to a significant increase in sales, achieving a 150% growth compared to the previous year.
▷ Doubled the number of items per ticket, successfully increasing the average transaction value.
PrintempsSales manager
May. 2011 - Jul. 2011Rouen Area, FranceTook on the responsibilities of Sales Manager for the Lingerie Department at Printemps Rouen. Led daily team briefings, managed competency evaluations, and facilitated communication between the leadership team and the sales floor. Designed and executed action plans to boost sales and profitability, focusing on team training and incentives. Key Achievements :
▷ Successfully led and supported a team of 14 sales associates and brand representatives.
▷ Developed and implemented a sales action plan, contributing to increased department performance.
▷ Enhanced team efficiency and motivation through structured training and incentive programs.
Altéo ConseilMarket Research Analyst
Aug. 2010 - Aug. 2010Rouen Area, FrancePerformed as part of a mission within the junior enterprise of my business school during my studies. ▷ Conducted a market study on the linen sector for Altéo Conseil, a market leader in this field.
▷ Collected and analyzed data to identify key characteristics of the linen market.
▷ Produced several reports covering potential customer expectations, competitors' strengths and weaknesses, and relevant regulations.
▷ Delivered a comprehensive final report to the client at the conclusion of the study.
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