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Work Background
Prince of TravelDirector of Content
Dec. 2023 - Nov. 2024As the Director of Content, I led the strategic direction of Prince of Travel (and its sub-brands: Prince Collection and the Travel Summit), overseeing the content, media, and affiliate/partnership departments. Some core results/deliverables include ๐๐ โ
Built a series of systems, processes, and automation that increased total output by 700% โ
Led a team of 25+, including 5 managers where I ran various leadership trainings โ
Transformed the audience experience (via an omnichannel funnel) that led to industry-leading engagement rates (ex: open/click rates). For examples of my work with POT, please send me a DM and I'll happily share my CV/Resume ๐
RedBrick AIContent Strategist
Oct. 2023 - Jan. 2024As a content and marketing strategist, I worked with this ambitious and fast-growing startup to lay the foundations for a multimedia marketing strategy (with content at its core). Some of the key results Iโve achieved include ๐๐ โ
a content strategy and process that utilizes a hybrid writing approach fueled by AI โ
a process for repurposing articles across relevant social media platforms โ
a client engagement roadmap to warm up leads at in-person events that fuels online lead gen For examples of my work with RedBrick AI, please send me a DM.
[no hustle]Content Specialist
Jun. 2023 - Sep. 2024we live in a time of boundless potential, where the possibilities for realizing dreams are endlessโyet amidst the hustle & and bustle of daily life, itโs challenging to stay focused on what matters. like many in todayโs society, you might feel weighed down by the relentless demand to be โonโ at all timesโitโs tough to achieve all your goals, leaving you feeling unfulfilled & and exhausted. thatโs where the [no hustle] movement comes in โ our mission is to equip you with the essential tools & and resources to escape the hustle, empowering you to sculpt the life you desire. whether youโre looking to start a business, pursue a passion project, or simply live more intentionally โฆ the [no hustle] offers practical insights to support each step you take. discover more at ... nohustle.co
join the (free) newsletter now โ๏ธ
Tom Morkes & Insurgent PublishingContent Management Specialist
Jun. 2023 - May. 2024My work with Tom has seen me cleanse and rebuild his stale email list, revitalizing and integrating multiple funnels and laying the foundations for passive income through books, courses, and programs. Some core results we've accomplished so far include ๐๐ โ
Skyrocketed engagement by 10X within a 15,000+ list in two months, generating $10k+ in sales. โ
Developed an automated content management system that doubled conversions in mere weeks. โ
Launched a membership program, introducing a steady revenue stream and achieving omnipresence through an innovative newsletter system. For examples of my work with Tom, please send me a DM and I'll happily share my CV/Resume ๐
Power of PositivityEmail Marketing Manager
Mar. 2023 - Dec. 2023Working with Kristen and the Power of Positivity team, Iโve transformed their content strategy with sophisticated marketing automation and self-directed email campaigns that have increased engagement by more than 300%. Some of my core outcomes include ๐๐ โ
Revitalized a 150k+ email list with an advanced automated marketing system, amplifying cross-sell and up-sell opportunities. โ
Designed an integrated digital media Newsletter Strategy, serving new courses and services for the 50+ million community. โ
Achieved a 3x boost in Customer Rate Optimization through a comprehensive multimedia email marketing system. For examples of my work with Kristen, please send me a DM and I'll happily share my CV/Resume ๐
INFLUEXContent Consultant
Aug. 2021 - Dec. 2023As a senior copywriter in this industry-renowned agency, Iโve directly worked with clients to bring their personal brands to life through attention-grabbing websites. Some of the key results Iโve achieved include ๐๐ โ
Spearheaded copywriting that powered renowned websites for the likes of Kristen Butler, The Power of Positivity, Dr. Johnรฉ Battle, Kathryn Janicek, Dave Allred, and many more. โ
Pioneered multiple Web Content Writing SOPs, elevating team productivity and quality of deliverables. โ
Upheld 100% of deadlines (despite many tight ones), driving design success with distinctive and compelling copy. For examples of my work with Influex, please send me a DM and I'll happily share my CV/Resume ๐
MiraseeFeatures Writer
Aug. 2018 - Dec. 2021Trusted as one of Danny Inyโs โgo-toโ creative writing experts, I wrote dozens of long-form articles, guides, and whitepapers that improved traffic/lead generation, as well as educational material for clients. Some of my core outcomes included: โ
Enhanced SEO with a backlink strategy and influencer partnerships, boosting efficiency by 50%. โ
Tripled traffic by refining the editorial calendar and optimizing Search Engine Optimization (SEO) practices, amplifying lead generation across products. โ
Developed comprehensive training content, elevating Online Courses, Mentorships, and Mastermind Groups for existing members. For examples of my work with Mirasee, please send me a DM and I'll happily share my CV/Resume ๐
Scott OldfordContent Strategist
Jan. 2015 - Apr. 2023Owning a number of leadership roles, Iโve collaborated with Scott in several of his businesses โ LeadCraft, 1MT, and Wisdom Media โ scaling up to and beyond seven figures each time. Acting as both his personal Ghostwriter and leading Content Marketing, I achieved several stand-out results, including ๐๐ โ
Revamped personal brand, amassing 8K YouTube subscribers and securing syndication with Forbes and Entrepreneur Magazine. โ
Elevated lead generation with an integrated editorial calendar, boosting brand awareness and traffic by 200%+ across multiple companies. โ
Expanded content marketing team from 2 to 8, implementing an integrated digital media content management system to enhance efficiency. For examples of my work with Scott, please send me a DM and I'll happily share my CV/Resume ๐
TurndogMarketing Content Specialist
May. 2012Halifax, United KingdomSince 2012, I've transformed the Content Marketing departments for some of the online world's finest entrepreneurs, service providers, and SaaS products (B2B and B2C). I've worked with dozens of clients during this time (I share a selection of recent ones below) โ and have taken up various roles that have seen me both Manage/Lead and Implement/Execute. Each client, project, and situation has differed... yet the focus is always to GROW through CONTENT ๐ My deliverables tend to center around ๐๐ โ
Integrated Digital Marketing
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Holistic Content Marketing (strategy --> Execution)
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Search Engine Optimization (SEO) Copywriting
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Email Marketing and Funnel Design
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Newsletter Planning, Management, and Promotion
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Social Media Marketing and Content Management Content Strategy is always at the heart of what I do; my natural instincts lead me to evaluate the current process for more efficient and effective systems. This has led me to organically elevate into multiple leadership roles where I've designed and applied Marketing Communication Systems, Processes, and Standard Operating Procedures (SOPs). I share a selection of client case studies below ๐๐ if you would like to see more (+ samples), please send me a DM and I'll happily share my CV/Resume ๐
Reactiv Media LtdMarketing Manager
Jan. 2010 - May. 2012Halifax, England, United KingdomBefore I started my own business, I was part of this fast-growing agency, taking up the newly created Marketing Manager role and owning all digital, print/direct, event, PR, and experiential marketing campaigns that engaged with the local community. Some of my core duties included: โ
Marketing Communications โ
Multimedia Lead Generation
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Social Media Marketing
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Growth & Retention Strategy
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Multimedia Content Management
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Graphic Design (Adobe Photoshop)
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Press Releases
Halifax Panthers Rugby LeagueMarketing Manager
Jan. 2008 - Jan. 2010Halifax, England, United KingdomFresh out of university, I Led both the Marketing and Commercial activities of Halifax Rugby League, managing all content/communications (digital and traditional) and setting up various systems to acquire and nurture sponsorships. During my time at the club, I formed multiple six-figure partnerships with businesses, entrepreneurs, and investors โ some of my core duties included: โ
Event Management
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Journalism/Press Release Manager
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Commercial Sales
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Digital Media Management
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Traditional Media Management
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Website Design and Management
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