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Work Background
Baiduri Bank GroupHead, Group Strategic Marketing and Communications
Sep. 2020Brunei
Baiduri Bank GroupHead, Group Marketing Department
Jan. 2016 - Sep. 2020Brunei DarussalamBrand and marketing management for the Bank and its subsidiary companies.
Standard Chartered BankCountry Head, Brand & Marketing
Apr. 2014 - Jan. 2016Bandar Seri Begawan, BruneiDevelop and execute a holistic marketing programme to support the delivery of a world-class client experience across different touchpoints.
Standard Chartered BankSenior Marketing Manager
Apr. 2011 - Mar. 2014Brunei DarussalamExpanded scope of responsibility to include client events, alliances, digital marketing, planning and brand governance.
Standard Chartered BankMarketing Manager, Consumer Banking
Jan. 2009 - Dec. 2011Brunei Darussalam• Put in place core processes and workflow when marketing department was set up under new organisation structure. • Worked closely with business stakeholders to develop and implement the annual marketing plan.
Standard Chartered BankProduct Manager, Credit Cards
Jan. 2007 - Dec. 2009Brunei• End-to-end product management to achieve revenue targets and other key performance indicators. • Member of the Credit Card Rewards and Partnership Council, a regional platform spearheaded by Group Product to promote best-practice sharing and formulate regional deals and strategic alliances. • Worked with business analytics and system support team to implement a new card rewards programme.
Baiduri Bank GroupSenior Officer, Sales & Marketing
Jan. 2003 - Dec. 2007Brunei• Managed the execution of the Bank’s marketing programmes. • Worked with local and international co-brand partners on developing new product propositions and various marketing initiatives. • Worked with local and international ad agencies on numerous projects creative development, brand management and events.
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