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Work Background
VanillaSoftDigital Marketing Specialist
Jun. 2023I'm thrilled to work with an international Sales Engagement Software Company and to start a new chapter as a Digital Marketing Specialist. Highlights: Content Strategy & Growth: I develop data-driven content strategies for newsletters leading to impressive subscriber growth (e.g., increased email lists by 210%).
Email Content Planning & Alignment: I plan and create compelling email content, collaborating with social media and blog teams to ensure a unified customer journey. My focus is on aligning content to address customer needs and empower the support team.
Newsletter Optimization: I manage and optimize weekly newsletters, consistently achieving open rates above industry average. Design & User Experience: I design user-friendly landing pages and forms in Figma, focusing on conversion optimization and improved customer experience (HubSpot).
Customer Segmentation & Insights: Using HubSpot to create targeted segment lists, build automated workflows, and generate custom reports and dashboards to gain valuable insights into customer behavior. I'm passionate about crafting compelling content, creating intuitive designs, and utilizing data to drive results, ultimately leading to a smoother customer experience.
Collabera AgencySpecialist Marketing
Feb. 2023 - Jun. 2023Bucharest, RomaniaAs a Marketing Specialist, I was involved in creating marketing campaigns and strategies to promote the company’s services. I was helping in creating the funnel in Mailerlite that was designed to guide potential customers towards making a specific action, like getting in contact through a web form. To create an effective funnel, I was understanding the company's target audience, their needs and goals. Once I was knowing all the pain points and the objectives, I start creating the designs, using Figma, which were visually appealing and at the same time true to Collabera branding. Based on the automation workflows and the content, the email sequence was finalized using a combination of technical skills and raw html coding. I was helped and guided by my mentor, Isabel Reyes, to stay up to date with emerging trends and technologies in the marketing industry and implemented best practices to enhance the effectiveness of marketing campaigns.
UpworkEmail Marketer
Jan. 2012remoteMy main activity was helping clients generate awareness through the email channel. I was helping them based on their content and brand guidelines to put together a creative email design in different software like Photoshop and Figma. Then I make the slice and start on the coding part in Dreamweaver or Visual Studio Code. The code is well optimized for the majority of email clients like Microsoft Outlook-2010, 2013, 2016, and 2019, which are the most tricky and because are Word rendering there will be many issues that you have to keep in mind from the start so you will not have problems on testing. Google Apps (on iOS and Android) with Non Gmail Accounts (often called GANGA) don't support media queries (among other things) and you can force it to display as desktop version. The latest thing to engage your subscribers to interact with your Call-To-Action is creating a responsive email that has an intuitive layout that automatically identifies the screen size and device orientation and eliminates the need for any unnecessary scrolling or resizing
So the only approach to resolve all of the above is MOBILE FIRST. In the end, the testing should be made on real devices, better than virtual machines, to be sure that everything works smoothly. I've worked in so many email platforms like Mailchimp, Campaign Monitor, Constant Contact, Aweber, NetAtlantic, Stripo, Tiny Email and CRM like Zoho, Salesforce, Marketo are just a few. Some of my clients were known as Udemy, Johnson & Johnson, Happy Money Saver, Eat With, Vero, Chemgold, Private Label Skincare Company, JLuxury, Sulis & Thermae, EquipSystems, Farly.co and some of them are a marketing agency that I’ve made their workload easy to handle, like Hex Collective Ltd, ReachMail Media Services, Inc., Hornet Marketing, Usable Media, GROUP24/7 Worldwide. If you want to discover more about my portfolio I encourage you to browse through my past 290 jobs and reviews https://www.upwork.com/freelancers/~0153a4b7d240ed21ea
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