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Work Background
LazadaHead of Seller Engagement
Jan. 2024Jakarta, IndonesiaLead efforts to engage, support, and grow the seller community on Lazada. With some channels & platform provided, my role focuses on developing strategies to enhance seller satisfaction, drive sales growth, and ensure seamless communication and collaboration between sellers and the company. Currently manage seller communication channels, seller education platform (Lazada University), seller branding & marketing, partnership, & also community.
LazadaSearch Operation Senior Manager
Jul. 2023 - Jul. 2024Jakarta, Indonesia
LazadaHomepage Operation & Shopping Guided Manager
Apr. 2020 - Jul. 2023Jakarta, IndonesiaLead team to provide the best user experience (external side) with the highest efficiency (internal side) of Lazada app homepage. Continuously do improvements on homepage & shopping guided modules based on business priority & market insight. Run various AB test to get the best numbers to determine next steps to be taken.
LazadaShopping Guided Senior Associate
Apr. 2018 - Apr. 2020Greater Jakarta Area, IndonesiaPioneer operation executor for new product exploration driven modules on Lazada Indonesia application adopted from Alibaba's e-commerce platforms (Taobao & Tmall. Liaised with Regional team to decide local strategy and coordinated with all category teams operationally to improve those new modules performance. Focused on increasing page clicks & product page generated from each modules.
Lazada GroupShopping Guided Senior Associate
Apr. 2018 - Apr. 2020Greater Jakarta Area, IndonesiaPioneer operation executor for new product exploration driven modules on Lazada Indonesia application adopted from Alibaba's e-commerce platforms (Taobao & Tmall. Liaised with Regional team to decide local strategy and coordinated with all category teams operationally to improve those new modules performance. Focused on increasing page clicks & product page generated from each modules.
GO-JEKCRM Specialist
Jun. 2017 - Apr. 2018Greater Jakarta Area, IndonesiaSupported all business units on GO-JEK & GO-LIFE to support their marketing initiatives with email newsletter, push notification, & in-app notification. Analyzed customer's journey in order to create segmentation with the most fit timing & content. Focused on channel's Click Through Rate (CTR) & cross-services strategy project to convert existing other product's users to try others
Lazada GroupDirect Marketing Specialist
Jan. 2017 - May. 2017Greater Jakarta Area, IndonesiaWorked with all stakeholders to get external traffic using Direct Marketing channels (transactional email, promotional newsletter, & push notification). Picked best deals & promotions, then crafted content for push notification using analytics strategy on each user segment, based on user purchase history.
Lazada GroupMarketing Analyst
Apr. 2016 - Dec. 2016Greater Jakarta Area, IndonesiaCoordinated with regional CRM product team to create EDM (Email Direct Marketing) strategy based on user journey. Worked with category, campaign, & partnership team to showcase selected best deals to different segmentations of users through daily newsletter. Managed to increase customer daily newsletter CTR (Click Through Rate) from 6% to 12% within the first 6 months.
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