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Work Background
Thomson Reuters BrasilUX/UI Head
Dec. 2022 - Oct. 2024I worked on various product fronts within the company, implementing a design culture and organizing the team into a collaborative chapter. I developed processes and standards that resulted in increased productivity and accuracy in our deliveries, promoting a more integrated and efficient approach to our solutions. - Delivery of Structures for Superapps: We developed the structure of journeys, flows, and information architecture for superapps targeting different company audiences, including accountants, clients, and clients' employees, as well as all visual delivery and handoff to development teams. This project also included managing integration with partners like Belvo, VR, and Zeztra. - Design Team Leadership: I led a diverse team of 20 designers with varying levels of experience, ensuring the efficient execution of complex and innovative projects, managing budgets, overseeing career development, and fostering motivation. - Component Guide: We created a comprehensive component guide that significantly increased the productivity of the design teams, ensuring consistency and efficiency in our projects. - Artificial Intelligence Initiative: We envisioned an AI project focused on improving the processing of customer requests, resulting in clearer hypotheses and faster, more accurate solutions. - UX Writing Guide: We developed a UX Writing guide that directed consistent and engaging communication across our digital products. - Research Models and Hypothesis Validation: We designed user research models and sessions for hypothesis and layout validation, ensuring that development aligned with user needs. - Tagging and Indicator Monitoring: We completed the full tagging of the existing web application using the Pendo tool and established regular monitoring of indicators to inform strategies for continuous improvement. I was also responsible for initiating the use of DataDog RUM for the same purposes.
TIVIT LabsDesign Manager
Jun. 2022 - Sep. 2022São Paulo, Brasil
Leroy MerlinUX/UI Head
Jul. 2020 - Jun. 2022São Paulo e Região, BrasilSão Paulo e Região, BrasilI worked with other company leaders to conduct Leroy Merlin through digital transformation, founding the design chapter that provides services to the product squads and consolidating the importance of this discipline for the company - Increasing the team from 10 to 20 UX / UI / digital designers, hiring, coaching, leading and organizing them in the design chapter
- Starting the Leroy Merlin design system project, improving the productivity of the technical/design team https://zeroheight.com/4243c30de/p/091d88-backyard - Involved in developing, piloting and implementing a self-checkout project at physical stores. Self-checkout is present at 13 stores and represents 32% of all payments in each of them.
- Leading the Augmented Reality project that offers more than 5,000 products with this technology, making it easier for the customer to choose without them having to leave the house during the pandemic.
- Adapting Leroy Merlin's digital environment to comply of the requirements of the new LGPD (General Data Protection Law – GDPL).
Leroy MerlinUX/UI Supervisor
Nov. 2017 - Jul. 2020São Paulo e Região, BrasilAs an UX/UI Supervisor I defined the long-term vision on UX and design, contributing to the choice of strategic projects and what steps to take, notably the following initiatives: - Increasing the team from 3 to 10 UX / UI designers, hiring and coaching them, participating in work reviews, and supervising the overall operation of the team.
- Launching Leroy Merlin Instala, a platform that offers clients the opportunity to buy installation and repair services. Since then, more than 300,000 services have been performed by more than 3,500 professionals.
- Rebuilding the Ecommerce environment, improving the navigation and the CMS structure, introducing personalization tools, making choices based on research and contributing with exponential growth since then.
- Launching Leroy Merlin MarketPlace, a platform that offers sellers the opportunity to sell their products on Leroy Merlin website which has been growing exponentially since then, going from 0 to more than 550,000 products available.
Leroy Merlin BrasilUX/UI Designer Sr
Oct. 2015 - Nov. 2017I was the UX Lead in the 3D project, which was to change the system used by employees in Leroy Merlin stores and integrate it with the site, designing an Omnichannel experience for our customers. As a result, every store now has a web system designed to meet the needs of the different employee profiles that access it, making the customer experience much more enjoyable.
Valor EconômicoUX/UI Designer
Apr. 2015 - Sep. 2015
Ogilvy & MatherUX/UI Designer
Feb. 2011 - Apr. 2015
AdVantage Marketing IntegradoDesigner
Apr. 2010 - Jan. 2011São Paulo Area, Brazil
CMA Consultoria Métodos Assessoria e MercantilDesigner
Feb. 2008 - Apr. 2010São Paulo
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