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Work Background
MNUMONICCo-Founder
Jul. 2022New York City Metropolitan AreaMNUMONIC is a Consumer Centric Demand Side Platform (DSP) – a Segmentation Solutions platform within the Advertising Tech sector for MULTICULTURAL. We are a full stack Demand Side Platform (DSP) with advanced targeting capabilities that will align your brand initiative with relevant content verticals to reflect where your targets dwell online for both endemic and non endemic sites and social. What we solve? Platforms need to look for “signals” to identify meaningful behaviors given the speed of the consumer. So, you need a partner to “consumer plan” with you.
Convergence Point Media, LLCHead of Multicultural Strategy
Dec. 2019 - Dec. 2022New York City Metropolitan AreaAs Head of Multicultural marketing and media strategy I support the CPM teams with targeted, multicultural marketing and media strategies to ensure clients are reaching their target audiences that align with both the evolution and growth of this audience and how they consume content and respond to media.
Solve Innovation GroupBrand and Partner Solutions
Mar. 2018 - Sep. 2021Greater New York City AreaDeliver guidance and consultation across a diversified project portfolio ranging from ad agencies to brand solutions to publisher development and monetization for clients including Sightly, The Cashmere Agency, SITO, Culture One World Agency, 24/7HH and Entertainment Studios. Advise C-level executives on innovative solutions for immediate and long-range business challenges, revenue goals and technology integration. Advise small business executives, independent agencies and entrepreneurs regarding all things digital that include marketing and revenue generation.
Netsacor LLCPrincipal
Jan. 2018New York City Metropolitan AreaI advise entrepreneurs and small business owners on cutting-edge strategies to accelerate their growth. With two decades of experience, I specialize in transforming business potential into measurable results, drawing insights from both Fortune 500 giants and agile startups. My core expertise lies in digital marketing & sales acceleration (including social media, media buying, email marketing, content creation, website development, and lead generation), alongside a proven track record as a multicultural marketing pioneer. Crucially, my work has evolved to bridge the gap between technology and human capital. I guide clients in implementing tech-enabled talent solutions that drive efficiency, reduce overhead, and secure top-tier talent. This new vertical allows me to deliver comprehensive growth strategies that encompass not just market presence but also the vital human element of business success. Strategic Consulting & Digital Growth:
24/7HH
Artspan.com
BlackFilm.com
BlackHealthMatters.com
Ebby Magazine
Mod2Fame
Moviefone.com
Prohaska Consulting
Sightly Enterprises
The Source Tech-Enabled Talent Solutions:
The Recruiting Squad
Latina Media VenturesCo President
Jan. 2017 - Jan. 2018Greater New York City AreaWorked in tandem with a Co-President to direct day-to-day operations for a multi-million-dollar business serving diverse clients across digital, experiential and print media. Introduced cost reduction strategies to decrease operating costs by 50%, balanced P&L and created new revenue streams for long-term growth. Develop business cases as needed for new strategic initiatives in UX design, site user experience, and Omni channel services that deliver both audience and revenue growth. Manage and monitor the implementation of SEM, SEO and editorial partner strategies to produce stronger digital marketing/advertising campaigns as well as improved site metrics that drive digital performance to include time spent on site, eCommerce engagement and merchandise sales. Sourced and solicited premium partners and vendors such as Demand Side Platform partner Rocket Fuel, and multiple media partners to expand and differentiate product offerings for our Private Marketplace and programmatic integration. Explore emerging markets and platforms to determine the business case then develop a go to market strategy. Instrumental in launching a new eCommerce platform called Shop Latina, realizing profit within the first full year.
Latina Media VenturesExecutive Director of Integrated Media
Jun. 2015 - Jun. 2017Greater New York City AreaLed all aspects of integrated media to position and solidify Latina as the sole premium brand dedicated to the acculturated Latina with engaging content focused on entertainment, fashion, beauty and food across digital, print and experiential. Managed a national sales team and cross-functional operations team that included marketing/advertising sales support, advertising operations, finance, and editorial. Collaborated with editorial, marketing, and advertising operations to develop new product offerings based on individualized client assessments, third party research, and competitive analysis. Successfully launched the Latina Media Ventures demand-side platform (DSP), positioning it as the most advanced targeting platform for the Hispanic market with scale. Served as a visionary change agent leading the company’s transition to a digital-first mindset for strategic operations that impact revenue.
deviantART, Inc.Senior Director, Advertising
Nov. 2013 - Apr. 2015Greater New York City AreaOrchestrated the growth of premium advertising through customized client solutions and strategic sponsorships, growing sales revenue from $0 to $3M while developing brand safe programs. Introduced the DeviantArt brand to all major tier one advertising agencies across several key product categories including automotive, CPG, wireless carriers and wine/spirits throughout the East Coast and Midwest markets. Opened the company’s first-ever New York City Office, overseeing a two-member sales team. Served as a key stakeholder in the development of the company’s inaugural mobile application, providing advisement on integrated media solutions to maximize revenue and profitability. Conceptualized and introduced the leading marketing strategy for premium advertising initiatives, creating value-added components for each prospective client.
Voltari (Motricity Media is now Voltari)Regional Vice President - East
Oct. 2011 - Nov. 2013Greater New York City AreaLed a team of five high-performing sales directors to carry out strategic sales objectives. Administered regional sales programs and initiatives to bolster new account growth, expand the company’s market presence and solidify long-term profitability. Restructured East Coast agency coverage to minimize redundancies, maximize sales efforts and drive revenue. Designed branded sales collateral targeting senior-level advertising executives and key decision-makers to increase overall reach/frequency and visibility. Served as a guiding force during the rebranding and name change of the company from Motricity to Voltari, positioning Voltari as the preferred mobile demand-side platform (DSP) in the largest market in the country, New York City.
The Vibe Lifestyle Network LLCDirector of National Sales/Publisher
Aug. 2009 - Oct. 2011Greater New York City AreaProvided thought leadership in partnership with the senior executive team to launch and transform the digital advertising sales strategy for a premier urban lifestyle and entertainment brand. Directed a national sales team to carry out competitive advertising goals, overseeing sales development and related policies to generate $10M+ annually. Strategized and implemented a dynamic marketing strategy to successfully relaunch the VIBE brand and grow its digital footprint in support of new network initiatives including The VIBE Lifestyle Network. Monitored and analyzed third party research data to more effectively define and differentiate the VIBE brand in the marketplace through a diversified online, mobile and video strategy.
Mode Media Corporation (formerly Glam Media)Executive Director National Sales
May. 2008 - May. 2009The pioneer and global leader of Vertical Content Networks, a revolutionary new media model that connected premium brand advertisers to targeted niche audiences harnessing the value of the vast social media stream. In partnership with the senior leadership team, provide thought leadership in shaping the advertising sales strategy garnering cross functional internal buy in and support in successfully executing the strategy. Oversee the development of sales programs and related policies, processes and procedures that are designed to attract new national and key accounts/agencies to achieve planned sales growth. Comprehensive knowledge and expertise on selling into key women’s demos to drive revenue growth with new and existing customers.
Viacom (BET Networks Digital)Director of National Sales
Sep. 2006 - May. 2008Manage national digital ad sales team of 6-8 reps located in NY, Chicago, LA and DC as well as manage and sell to some of our top key accounts/clients. I report to the VP. Develop and sell online solutions using both emerging technologies the Web and cable TV. Sell cross platform (TV and Internet) deals for clients and agencies looking to reach the trendsetters, influencers and urban consumers.
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