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Work Background
Digital Marketing Executive
London Media Lounge Digital Marketing Executive
Apr. 2024London Area, United Kingdom• Using both warm and cold outreach strategies, I have planned successful email marketing campaigns. I have also segmented and personalised a targeted Email list, created an engaging template and run A/B tests. Analysed the performance, calculated the statistical significance and compared the previous campaign (Handshake: open rates increased 12.23% / click rates increased 1.67%) • Implemented a PPC strategy for a middle-of-funnel (MOFU) marketing campaign by creating a targeted search ads campaign on Google Ads, achieving a click-through rate (CTR) of 7.69% and a conversion rate of 35.24%. • Implemented Performance Max ads via Google Ads for a display ad campaign focused on brand awareness, achieving a click-through rate (CTR) of 2.02% and a cost-per-click (CPC) of £0.17. • Setting trigger through Google Tag Manager and create a utm parameter linked to GA4 to create a custom funnel exploration diagram accordingly to the campaign goals and analyse it for remarketing purposes. • Created YouTube campaign via google ads adapting different types of advertising • Implemented SEO optimisation and analysed competitor websites using Keyword planner on google ads and Ahrefs to identify crucial keywords to create ad group for google ads campaign while adapting a bidding strategy for each conversion goals and implementing an attribution model tracking, analysing each touchpoint to optimise its contribution and marketing spend and setting add extension accordingly to each campaign. • Create a marketing workflow by implementing an automation strategy to improve customer experience • Created landing pages, forms, email templates, background pattern, slogan… • Implemented a backlink strategy to enhance domain authority and manage local media relations by connecting with journalists, bloggers, and influencers. Engaged in community-building initiatives on platforms like Quora and Reddit to foster relationships and drive organic traffic.
Social Media Manager
Ealing Summer FestivalSocial Media Manager
Apr. 2024 - Aug. 2024London Area, United Kingdom• Developed a content distribution strategy, set the budget by fixing parameters between owned media, earned media and paid media. • Established, monitored advertising/communication campaigns and promotional events evaluating brand awareness. • Demonstrable knowledge in Adobe Photoshop, Adobe illustrator, Adobe Premiere (Check Portfolio) • Monitor and increase traffic and conversion rates across all media platforms using Meta Business Suite (Conversion rate 16.72% / ROI 4.9%). • Created Content for social media campaign (trending video, flyer, video and photo editing…)
Waiter
Clermont Hotel GroupWaiter
May. 2023London, England, United Kingdom• Introducing myself to the clients and building a relationship with them which breeds loyalty. • Working collaboratively in a professional manner with team members (bar, kitchen staff, reception, hosts &) to ensure customers' orders are communicated accurately. • Demonstrated strong knowledge of the menu, upholding the reputation of the restaurant.
Waiter
Kuros greek restaurantWaiter
Feb. 2023 - May. 2023London, England, United Kingdom
Digital Marketing Executive
Bella Ragatsia Digital Marketing Executive
Jul. 2020 - Sep. 2022Beirut, Lebanon• Set up a pillar page structure, linking each page to related cluster topics via Google Search Console to enhance website indexing and improve domain authority. • Advanced knowledge in a wide range of social media platform: LinkedIn, Instagram, Facebook, WhatsApp business, Pinterest, Email, Telegram, X, TikTok. • Created a sales ads campaign linked to Google Merchant to drive sales growth and enhance product visibility. • Adapt by continuously monitoring trends, gathering customer feedback, and aligning strategies with evolving business objectives. • Improved website performance through CTAs, images compression, SEO, smart text and website speed. • Set up a marketing funnel to guide prospects through various stages of the customer journey, optimizing conversion rates, fostering customer loyalty and optimising the marketing budget.
Sales Representative
Bella Ragatsia Sales Representative
Feb. 2019 - Jun. 2020Beirut Governorate, Lebanon• Excelled in both face-to-face and tele-sale (B2B, B2C) by surpassing KPIs and drive sales growth rates. • Developed and led processes to expand retail and wholesale opportunities in Middle East, Africa and Europe • Conversion focused into B2C sales while adapting niche strategy and dividing the customer into segment. • Dealing with customer’s complaints, solving compliments, and point of view to write the end of shift report by highlighting their feedback to discuss it in the next meeting. • Establish the post-sale strategy to improve customer experience, personalise discount to loyal customers. • Created links with external organisations to expand our customer base (cold email and call).
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