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Work Background
London Media Lounge Digital Marketing Executive
Apr. 2024London Area, United Kingdom• Using both warm and cold outreach strategies, I have planned successful email marketing campaigns. I have also segmented and personalised a targeted Email list, created an engaging template and run A/B tests. Analysed the performance, calculated the statistical significance and compared the previous campaign (Handshake: open rates increased 12.23% / click rates increased 1.67%) • Implemented a PPC strategy for a middle-of-funnel (MOFU) marketing campaign by creating a targeted search ads campaign on Google Ads, achieving a click-through rate (CTR) of 7.69% and a conversion rate of 35.24%. • Implemented Performance Max ads via Google Ads for a display ad campaign focused on brand awareness, achieving a click-through rate (CTR) of 2.02% and a cost-per-click (CPC) of £0.17. • Setting trigger through Google Tag Manager and create a utm parameter linked to GA4 to create a custom funnel exploration diagram accordingly to the campaign goals and analyse it for remarketing purposes. • Created YouTube campaign via google ads adapting different types of advertising • Implemented SEO optimisation and analysed competitor websites using Keyword planner on google ads and Ahrefs to identify crucial keywords to create ad group for google ads campaign while adapting a bidding strategy for each conversion goals and implementing an attribution model tracking, analysing each touchpoint to optimise its contribution and marketing spend and setting add extension accordingly to each campaign. • Create a marketing workflow by implementing an automation strategy to improve customer experience • Created landing pages, forms, email templates, background pattern, slogan… • Implemented a backlink strategy to enhance domain authority and manage local media relations by connecting with journalists, bloggers, and influencers. Engaged in community-building initiatives on platforms like Quora and Reddit to foster relationships and drive organic traffic.
Ealing Summer FestivalSocial Media Manager
Apr. 2024 - Aug. 2024London Area, United Kingdom• Developed a content distribution strategy, set the budget by fixing parameters between owned media, earned media and paid media. • Established, monitored advertising/communication campaigns and promotional events evaluating brand awareness. • Demonstrable knowledge in Adobe Photoshop, Adobe illustrator, Adobe Premiere (Check Portfolio) • Monitor and increase traffic and conversion rates across all media platforms using Meta Business Suite (Conversion rate 16.72% / ROI 4.9%). • Created Content for social media campaign (trending video, flyer, video and photo editing…)
Clermont Hotel GroupWaiter
May. 2023London, England, United Kingdom• Introducing myself to the clients and building a relationship with them which breeds loyalty.
• Working collaboratively in a professional manner with team members (bar, kitchen staff, reception, hosts &) to ensure customers' orders are communicated accurately.
• Demonstrated strong knowledge of the menu, upholding the reputation of the restaurant.
Kuros greek restaurantWaiter
Mar. 2023 - May. 2023London, England, United Kingdom
Bella Ragatsia Digital Marketing Executive
Jul. 2020 - Sep. 2022Beirut, Lebanon• Set up a pillar page structure, linking each page to related cluster topics via Google Search Console to enhance website indexing and improve domain authority. • Advanced knowledge in a wide range of social media platform: LinkedIn, Instagram, Facebook, WhatsApp business, Pinterest, Email, Telegram, X, TikTok. • Created a sales ads campaign linked to Google Merchant to drive sales growth and enhance product visibility. • Adapt by continuously monitoring trends, gathering customer feedback, and aligning strategies with evolving business objectives. • Improved website performance through CTAs, images compression, SEO, smart text and website speed. • Set up a marketing funnel to guide prospects through various stages of the customer journey, optimizing conversion rates, fostering customer loyalty and optimising the marketing budget.
Bella Ragatsia Sales Representative
Mar. 2019 - Jun. 2020Beirut Governorate, Lebanon• Excelled in both face-to-face and tele-sale (B2B, B2C) by surpassing KPIs and drive sales growth rates. • Developed and led processes to expand retail and wholesale opportunities in Middle East, Africa and Europe • Conversion focused into B2C sales while adapting niche strategy and dividing the customer into segment. • Dealing with customer’s complaints, solving compliments, and point of view to write the end of shift report by highlighting their feedback to discuss it in the next meeting. • Establish the post-sale strategy to improve customer experience, personalise discount to loyal customers. • Created links with external organisations to expand our customer base (cold email and call).
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