Bella Ragatsia Digital Marketing Executive
Jul. 2020 - Sep. 2022Beirut, Lebanon• Set up a pillar page structure, linking each page to related cluster topics via Google Search Console to enhance website indexing and improve domain authority. • Advanced knowledge in a wide range of social media platform: LinkedIn, Instagram, Facebook, WhatsApp business, Pinterest, Email, Telegram, X, TikTok. • Created a sales ads campaign linked to Google Merchant to drive sales growth and enhance product visibility. • Adapt by continuously monitoring trends, gathering customer feedback, and aligning strategies with evolving business objectives. • Improved website performance through CTAs, images compression, SEO, smart text and website speed. • Set up a marketing funnel to guide prospects through various stages of the customer journey, optimizing conversion rates, fostering customer loyalty and optimising the marketing budget.