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Work Background
Haier Sales Indonesia (AQUA Elektronik)Head of Retail Marketing
Nov. 2023IndonesiaManage Retail Division
Samsung ElectronicsChannel Development Manager
Aug. 2020 - Mar. 2024Jakarta Metropolitan AreaMaitain SKU management and profitability across category for Consumer Electronics Division (TV & Audio and Home Appliances)
Samsung ElectronicsField Force Manager
Jul. 2019 - Aug. 2020Greater Jakarta Area, Indonesia*Managing all promoters Nation wide (GT, MT and Special Channel) * Maintain Productivity, Cost Ratio and Sell Out perfromance * Manage promotion activities including and budget forecast
PT Bellfoods indonesiaTrade Marketing Manager
Jul. 2018 - Jul. 2019Greater Jakarta Area, IndonesiaManaging promotion plan for GT and MT, including SPG and MD
Sinarmas Agribusiness and FoodTrade Marketing Manager
Jul. 2015 - Jul. 2018National wide Indonesia• Responsible for beverages and snacks products development in trade marketing and sales planning area, both MT and GT channel
• Manage the NPD pipeline for beverages products, handle for Re-launch pristine dan zoda fruity
• Manage and negotiation with MT accounts for Trading term, listing new product and also monthly promo include or on-top of trading term (Indomaret, alfamart, carefour, lotte, CK, seven eleven, AEON, savemax, Loka and superindo).
• Regularly work with key account team to manage the sales target achievement and also service level compliance.
• Manage the salesmen, merchandiser and SPG performance and analyst their report • Project manager for special event and activity for beverages and snacks products at MT accounts
• Provide Channel plan and forecasting for beverages sales plan for the whole year both MT & GT channel
• Preparing Local Promo , Local Activation , and local consumer promo for beverages
* Managing budget spend at MT and GT channel, also preparing the analysis
Sinarmas Agribusiness and FoodTrade Marketing Manager
Jul. 2015 - Jul. 2018National wide Indonesia• Responsible for beverages and snacks products development in trade marketing and sales planning area, both MT and GT channel
• Manage the NPD pipeline for beverages products, handle for Re-launch pristine dan zoda fruity
• Manage and negotiation with MT accounts for Trading term, listing new product and also monthly promo include or on-top of trading term (Indomaret, alfamart, carefour, lotte, CK, seven eleven, AEON, savemax, Loka and superindo).
• Regularly work with key account team to manage the sales target achievement and also service level compliance.
• Manage the salesmen, merchandiser and SPG performance and analyst their report • Project manager for special event and activity for beverages and snacks products at MT accounts
• Provide Channel plan and forecasting for beverages sales plan for the whole year both MT & GT channel
• Preparing Local Promo , Local Activation , and local consumer promo for beverages
* Managing budget spend at MT and GT channel, also preparing the analysis
Danone AquaChannel Development & Route To Market Beverages Manager
Jan. 2013 - Jul. 2015Jakarta Metropolitan AreaConduct the new business process and procedure to identify improvement opportunities in order to make it align with beverages market requirement. Manage all the things about route to market, trade channel and execution on beverages products, such as : * Monthly Sales Target Achievement * Visibility Standard * Provide Channel plan for beverages sales plan
* Preparing Local Promo , Local Activation , and local consumer promo for beverages
* Provide chiller allocation and White Chiller Branding program
* Periodically provides analysis and improvement plan on people capacity and capability in maximizing business and coverage of beverages business
* Translate Beverages New Product Development launch from Marketing into concrete execution plan
* Maintain close relationship with distributors and wholesaler
*Responsible to identify opportunity and develop effective and efficient business process at GT Channel in order to increase Revenue for beverages products portfolios .
• Accountable for propose strategic direction and analyze the result.
• Work Closely with Key Account, Field Team , Trade Marketing , and Sales & Distribution Department alignment in order to achieve Company Goals.
• Work closely and coordinate with Finance Department to increase PnL performance also budgeting process.
• To ensure sales forecast is consistently relayed to Supply Chain (weekly basis) and Demand Committee (monthly basis)
• Consolidation of GT internal activities to be reported to MMS meeting ( monthly ).
• GT S&OP meeting leader to align with ASM and Supply Chain
• Service Level reconciliation between account vs internal data, internal vs distributor data
Danone AquaSupply Chain Finance Analyst
Jan. 2012 - Jan. 2013Jakarta Metropolitan Area• Manage all the budgeting process for all supply chain activities\
• Forecasting and also compiling the monthly closing number
• Analysis and complete the closing period by doing variance analysis and cost highlight
• Assist the supply chain team on the ad hoc projects, give feedback and recommendation
• Manage, make the budget and do analysis on the inventory level for Raw Material & Finished product, at the depot, distributor and also 3rd party warehouse
• Manage and analysis the jug deposit level for Aqua • Conduct finance training for supply chain team
Coca Cola Amatil IndonesiaRoute to Market Analyst
Jan. 2010 - Jan. 2012IndonesiaRoute To Market Improvement by develop the customer service policies direct and indirect distribution such as service time standards, assigned specific activities to be performed by channel, service frequency rules and third party concept. Ensure market approach can be served most effectively and efficient with in-outlet perfect execution.
PT. Infomedia NusantaraBusiness Development Supervisor
Nov. 2009 - Jan. 2011Jakarta Metropolitan AreaMake the policies of the Make the Business process for Directory Products the product Supervise the sales about the Maintain the relation of the product that they sale Infomedia's Stakeholders Supervise the design of the directory products
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