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Work Background
Impal Consulting, LLCLinkedIn Pro Finder Agent/Asset Consultant
Jun. 2019 - Mar. 2020New JerseyBusiness email: domfruges@gmail.com 1. Product Marketing, Product Management, Program Management, Scrum Product Owner, Scaled Scrum Product Owner
-- Entrepreneur & Start-Up Guidance and Assistance: Agile Business Plan, Agile Marketing (see below)
-- Business Consulting
-- Strategy Consulting
-- Marketing Consulting
-- Market Assessment & Analysis
-- Market Strategy & Market Entry
-- Content Strategy
-- Content Marketing
-- Sales Enablement Tools
-- Strategic & Tactical Messaging
-- Competitive Intelligence & Assessment
-- Content Creation
-- Copy Writing
-- Social Media Marketing
-- Features & Benefits Developments -- Writing
-- Resume Writing 2. Resume Writing and Career Coaching "Thank you. The previous version you did for me was fantastic. I am in the paperwork phase of becoming a Quality Analyst. The revisions you made to my original did the trick." "Hi Dom, the resume looks great!! Wow I am speechless. Looks very clean and to the point." -- Teaches the "skills-based" resume technique for resumes. Turns duties and information into qualitative and quantitative results featuring skills. -- Extensive experience working on resume writing through a personal resume writer, and personal career coach
-- Professional Service Group of Central New Jersey Resume Training, Professional Service Group of Mercer County NJ
-- Resume Training via Employer & Candidate Connection -- five video course with multiple modules
-- Extensive networking groups offering resume training and career advice
-- Active networker since 2007 throughout New Jersey and Philadelphia region HOME OFFICE: Comcast Triple Play, Dell Inspirion 17” 5000: i7 Processor, 8 GB Ram/1 TB Hard Drive, Canon MB2320 – Multi-Functional B&W, Color Printer; Scanner, Fax; U-Reach Virtual Fax: 877-572-5300; Skype, Join.me, Varidesk Pro
Impal ConsultingGuest Lecturer -- Rutgers Business School
Apr. 2019 - Apr. 2019Piscataway, NJ8-April-2019: Dom Fruges led a small team as Guest Lecturers at Rutgers Business School -- Management Consulting class -- in Piscataway, NJ. The topic was Traditional Project Management (Waterfall) vs Agile/Scrum management. Dom created a 37-page slide PowerPoint that walked undergraduate students through the differences between Waterfall vs Agile. Then we spoke directly to Scrum techniques -- Aspects, Processes, and the Sprint Model. Dom is a Scrum Product Owner & Scaled Scrum Product Owner joined by Kenneth Lang - Certified Scrum Master and Business Analyst, along with Thomas Dispenziere - Managing Director & Owner of MHK Consultants, a business consulting firm specializing in the construction industry and software solutions.
Impal ConsultingScaled Scrum Product Owner Certified
Nov. 2018 - Feb. 2019New JerseyINDEPENDENT STUDY for Scaled Scrum Product Owner Certification 11/2018 – 02-2019 Completely covered a 403-page e-book that went over all components of Scrum and Scaled Scrum for large projects and enterprise projects. Successfully passed a 70-count exam questionnaire in a @ 70-minutes within a total 90-minute test time.
Impal ConsultingProduct Launch, Brand & Marketing Manager - Consultant (Contract) / Start-Up Entrepreneur
Jan. 2017 - May. 2018New Jersey & Metro New YorkX-CellSynergy: Working with an entrepreneur start-up client (X-Cell Synergy) who is developing a value-add application that will sync with an existing well known major brand application. The goal is to create high-performance, high-capacity, visually clear decision support systems for executive and operations management.
Impal ConsultingProduct Owner [Scrum Product Owner Certified] / Marketing Manager
Sep. 2015 - Nov. 2016Remote via North Brunswick, NJAgile Literacy (formerly known as Scrum Mastering LLC)
Product Owner - Gelling, Marketing Manager, and Product Launch Consultant for a new game that relates to Agile and Scrum. It helps teams to collaborate, communicate, and coordinate. -- Assisted the owner and prompted pricing concept changes to reflect better positioning to markets
-- Assisted in selecting and sharpening market segments
-- Writing strategic messaging for specific markets
-- Work on Twitter, Facebook, LinkedIn campaigns, and other digital campaigns
-- Work on Landing Pages
Impal ConsultingBusiness & Systems Digital Marketing Analyst - Brand Central
Dec. 2014 - Apr. 2015Basking Ridge, NJVerizon Wireless -- Manages the day-to-day operations of the Brand Central web tool used by Verizon Wireless internal clients, external agencies, and third-party content developers. Brand Central is the tool used to collect digital assets from third-party branded content partners to be used inside of Verizon Marketing Communications projects (web, email, print, TV, etc.). Third-party asset owners include various media and corporate entities such as Google, Netflix, Yahoo, NFL, and other corporate partners. Manage project submissions ensuring creative has been submitted, prompt routing to asset owners, and follow-up with third-party asset owners.
Impal ConsultingContent Marketer -- IT Services and Software
Oct. 2014 - Nov. 2014virtual via North Brunswick, NJMHK Consultants -- Web and content marketing around IT services and software
Impal ConsultingIT Services Web Content / Cloud / ITaaS Marketer / Writer
May. 2014 - Jul. 2014Monmouth Junction, NJ [virtual]Orion Systems Integrators, Inc. -- Writing web content (and perhaps marketing collateral) around various cloud / ITaaS / IT services for Orion System Integrators new website. This will help define specific service categories and then content for the website. Creating web content using bullet points, descriptions, and web links for meaningful customer impact.
NJIT UniversityCloudMASTER Certificate (completed)
Jun. 2013 - Sep. 2013Newark, NJAttended the CloudMASTER® program at New Jersey Institute of Technology (NJIT) where successful certification offers membership into the National Cloud Technologists Association (NCTA). This program provides a foundation in cloud technologies, overall cloud architecture and management of cloud infrastructure, as well as a solid technical background in modern web services deployment and administration. Studying the concepts, principles, techniques, and practices needed to administer and secure a modern cloud-enabled business environment. This cloud training is platform-agnostic and offers a comprehensive approach to cloud computing. It includes Cloud Technologies, Cloud Architecture and Design, and Cloud Operations Management.
Impal ConsultingMarketing Contractor - Website SEO and Content Creation
Jan. 2013 - Jan. 2013North Brunswick, NJConnect-A-Pharma Marketing for a small marketing /HR agency in the pharmaceutical industry. Created web content for two websites based upon discussion and concept with the owner. Used the Google Suggestion Tool to find related keywords and keyword strings also finding 10-12 competitors during the process. Incorporated those keyword findings into the website content to improve organic search results.
Impal ConsultingMarketing Contractor
Aug. 2010 - Dec. 2010Tinton Falls, NJPGI Messaging Division Worked to create specific marketing programs as requested. Worked on a marketing plan and product launch for two products; one using Optical Character Recognition (OCR) version of fax services. Created a marketing plan for the Sales Training Program. PPC STRATEGY: Developed an entire PPC Campaign to address potential leads from the finance, insurance, banking, and healthcare industries. Used Google Keyword Tool to research and manage appropriate keywords for campaign. Created all AdWords copy incorporating keywords into landing page links and duplicated the entire process for Twitter links. Created a yearlong campaign on an Excel spreadsheet that managed ads by month, industry, and campaign with estimated costs for PPC.
Impal ConsultingStrategy, Management, Marketing, and Agile-Scrum Consultant
Sep. 2009 - Jan. 2022Greater New York City AreaCORE COMPETENCIES:
• Strategic & Market Analysis, Product Marketing, Solution Marketing
• Product & Solution Launch Strategy via Product Launch Checklist
• Value Proposition Creation for Corporate Brand Strategy and Product Strategy
• “Knowledge Bridge” from Product Mgmt. to Marketing to Customers
• Solution Strategy for Marketing
• Vertical Marketing
• Product Roadmaps for Product Management
• Strategic Messaging
• Creative Sales & Marketing Tools
• Competitive Intelligence
• Communications Strategy & Writing
• Resume Writing
Impal ConsultingMarketing Contractor
Sep. 2009 - Nov. 2009East Windsor, NJDataram, Inc. Saved the client company $50,000 to $80,000 in analyst fees by developing a Top 20 Business Applications list from varied resources. The Chief Technologist and senior management used the list to help analyze the potential sales market for a newly introduced storage product. Compiled a 70-page list of nation-wide regional technology councils where client could partner with the council and individual companies.
Viewpoint Technologies, Inc.Sales & Marketing Manager
Aug. 2008 - Jul. 2009Lyndhurst, NJMARKETING PROGRAM MANAGEMENT: Conceptualized and deployed a new web site that included creating new web copy, designing an eBook promotion, developing a software demo and optimizing the new site for search engines (SEO). ERP SOFTWARE SALES: In the first seven weeks of a telesales effort was able to generate 5 appointments and 3 additional leads with companies ranging from a $29 M construction, $40 M pharmaceutical, $34 M tech machinery, and $55 house wares global firm, $31 M house wares-related firm, $46 M food processor, $11 M food processor.
New Jersey Substitute TeacherCertified New Jersey Substitute Teacher (Certificate of Eligibility - Social Science)
Sep. 2007 - Jun. 2008South Brunswick, East Brunswick, Franklin Township, South Plainfield --- NJCERTIFIED NEW JERSEY SUBSTITUTE TEACHER: Extensive experience as a Substitute Teacher teaching K – 4th Grade in South Plainfield, NJ. Also, taught various grades, middle and high school at a number of districts including Monroe Township, South Brunswick, East Brunswick, Franklin Township, and Old Bridge in central New Jersey. Praxis Test Score: 178 [Passing 157]
Raritan, Inc.Senior Marketing Communications Manager
May. 2006 - Jan. 2007Somerset, NJMARCOM SUPPORT – Raritan, Inc. -- Supported the Product Marketing and Global Web Presence team with planning, design, development and execution of print and online product marketing and lead generation campaigns. Assisted the company by managing participation at key industry conferences and trade shows to attract prospects. This included executing direct mail campaigns to conference invitees, booth set-up, product demos, and tutorials to booth visitors. SERVICE MANAGEMENT: Lead marketing contact for CommandCenter(r) NOC product, a monitoring and service management solution
Sprint-NextelAccount Executive
Jul. 2004 - Dec. 2005Brick, NJ / Ocean & Monmouth Counties, NJGenerated approximately $800K of revenue in first eighteen months selling to consumers and B2B accounts. Retail store experience and Account Manager to SMB.
ADTRAN, Inc.Product Marketing Manager
Nov. 2000 - Mar. 2004Huntsville, AlabamaTELECOMMUNICATIONS (Carrier Networks) PRODUCT MANAGEMENT “KNOWLEDGE BRIDGE”: Adtran, Lucent Technologies, Avaya, -- Effectively creates the “bridge” from product management to product marketing to customers. Transitioning product features into customer benefits, creating or enhancing the Value Proposition and messaging for products. Result: Messages advanced DSL and optical product sales at Adtran. Marketing efforts contributed to a one-year increase in revenue from $346M (2002) to $397M (2003). STRATEGIC ANALYSIS: Adtran -- In the process of a key strategic analysis for a new product marketing effort, played a major leadership role by reviewing up to 25 analyst reports on the market. This candidate recommended changes resulting in a decision by management to refocus efforts on experienced markets through their direct sales channel. This focus led to significant revenue and market penetration. PRODUCT LAUNCHES: Developed seven (7) product launch kits at Adtran that turned business intelligence into actionable, viable collateral. These launch kits provided the primary sales tools that introduced markets, features & benefits, Solution Overviews, FAQs and valuable information for sales.
AVAYA / Lucent TechnologiesSolutions Marketing Manager
Aug. 1997 - Oct. 2000Basking Ridge, NJSOLUTION STRATEGY and SOLUTION LAUNCHES: Lead Marketing Manager for three solution-based launches involving four to six products for each respective solution. SOLUTIONS-BASED SALES & MARKETING FRAMEWORK DEVELOPMENT: Lucent Technologies -- Discovered over 150 Lucent professional, maintenance, and call center services offerings for a 5,000+ direct sales force as well as business and channel partners. Developed a unique web-based sales & marketing tool which established a corporate-wide framework for solutions-based selling. This prototype tool enabled the sales force to automatically match Lucent service solutions to customer needs thereby increasing sales opportunity by at least 50% - 100% on every sales call. * VERTICAL MARKETING and SOLUTION LAUNCH: Coordinated with the Manufacturing Industry Product Leader on integrated solutions, products, and presentation content. Expanded external, customer-focused web content by writing web content into an integrated solution "story".
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