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Work Background
Northeastern UniversityAdjunct Professor of Marketing
Dec. 2023Boston, Massachusetts, United StatesAdjunct professor in the marketing department at the D’Amore-McKim School of Business, focusing on marketing and analytics. Actively involved in AI for Education as an educator and applied AI for marketing, customer insights, and analytics.
Boston CollegeAdjunct Professor - Marketing
Aug. 2020 - Dec. 2023Greater BostonAdjunct professor in the marketing department at the Carroll School of Management. Lecturing at the undergraduate and graduate level in the areas of marketing principles, customer insights, technology, and digital transformation.
Ahold DelhaizeSenior Manager eCommerce Technology and Performance Analytics- Stop and Shop
Oct. 2019Greater Boston AreaDrive eCommerce performance optimization for content management, onsite advertising, sales, and customer experience across web and mobile applications through reporting and advanced analytics strategies. Lead the discovery, evaluation, and testing of generative AI solutions for eCommerce content, merchandising and analytics. Provide technical expertise to the broader eCommerce merchandising and marketing team. Manage the relationship between customer-facing digital systems and the product development teams by proactively leading the technology development product roadmap and product improvement process from an internal brand perspective.
Ahold DelhaizeSenior Product Manager - Peapod Digital Labs
Jan. 2019 - Oct. 2019Led product and digital transformation strategy for the development of eCommerce and consumer loyalty features with a focus on mobile applications, websites, and in-store digital technologies for retail grocery. Part of a newly formed Ahold Delhaize company that is bringing advanced eCommerce and customer-facing solutions to five independent grocery brands that serve millions of consumers monthly. Driving towards a fully Agile organization, working with merchandising and market leadership, brand marketing teams, product owners, scrum teams, and implementation specialists to ensure a consistent experience for customers online and in-store. Technologies: Python, SQL, R, Tableau, Microsoft Bot Framework, LUIS, Microsoft Power BI, Jira, Confluence, Salesforce.com, React, Localytics, Google Analytics.
Ahold DelhaizeSenior Product Manager - Global Solutions and Innovations
Jan. 2018 - Jan. 2019Greater Boston AreaSenior product manager for the flagship brand, Stop and Shop, introduced product management processes and product strategy at the brand level as part of a national digital transformation program. Primary activities included aligning all five brands towards a standard technology platform for website and mobile application development and completing significant updates to the primary mobile application. Additional work included strategic planning and requirements management for a new loyalty program and eCommerce platform. Technologies: Python, SQL, R, Tableau, Microsoft Bot Framework, LUIS, Microsoft Power BI, Jira, Confluence, Salesforce.com, React, Localytics, Google Analytics.
Chadwick Martin BaileyDirector Product Development and Innovation
Jan. 2016 - Feb. 2017Greater Boston AreaI joined this Gold Top 50 global custom market research and consulting firm to innovate, define, and develop market research solutions for clients including eBay, Facebook, American Express, Intel, Fidelity Investments, Cigna, and Reebok. In conducting hands-on product management and product marketing, I managed product strategy, roadmap, Agile development, product backlog, and product launch. Technologies: Tableau, SPSS, SQL, R, Salesforce.com, Hubspot, Wordpress.
GroupM a WPP AgencyDirector Product Development
May. 2014 - Dec. 2015Greater Boston AreaHere, I principally guided product management, product development, and professional services initiatives across the portfolio of GroupM companies: Mindshare, MediaCom, Maxus, MEC, Metavision, M80, and Catalyst). My focus was on advertising technology, data analytics products, and professional services offerings for mid-sized businesses, Fortune 500 clients, and Fortune 100 firms. Key product areas included Online Advertising, Online Data Collection, SEO, Search Engine Marketing, E-commerce, and Content Marketing. Technologies: SQL, Tableau, Knime, Jira, Salesforce.com. ►
OfferedLocal LLC - Location Based Social Media MarketingProduct Marketing Director
Apr. 2012 - May. 2014Greater Boston AreaI advanced to this role to serve as the primary product marketing and product management leader, as the organization sought to build a location-based social media marketing platform using an SaaS delivery model. I articulated brand identity, defined messaging, and steered collateral development for sales and marketing. I primarily drove product ideation, and shepherded the product development process, using Lean and Agile development methodologies. Additionally, I partnered with product management on product positioning and customer development.
OfferedLocal LLC - Location Based Social Media MarketingSenior Product Manager
Jan. 2011 - Apr. 2012Greater Boston AreaWhen I originally came on board with this start-up, I was defining the product vision and roadmap, driving Lean development processes, and leading early beta customer identification, product testing and product launch.
RapidInfluence - Product Marketing and Product Management Advisory GroupSenior Product Manager
Aug. 2009 - Dec. 2010Greater Boston AreaAt this time I was partnering with clients in the SaaS and PaaS spaces to develop product marketing and product management programs. We focused on strategic planning for marketing and sales processes, new product development, competitor research, inbound marketing management (SEO, Web analytics, PPC advertising) and social media management (Blogs, community building, and social media advertising). I closely collaborated with key customers, to ensure adherence to the product vision and roadmap.
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