Danica Helfrich

Marketing Manager

Influencer Marketing ManagerMarketing DirectorCopywriterPR ManagerEmail Marketing ManagerMarketing Analytics ManagerTranslatorBilingual Communications SpecialistSEO ManagerCopywritingContent WriterMarketingBlog ManagerConsulting🏐 SportsBrand Marketing ManagerCommunications ManagerContent Manager

Offering a wealth of experience in various corporate marketing management positions as well as advertising agency experience and most recently in a travel tech start-up. With a master’s degree in business science (majoring in marketing) from one of Germany’s top Business Schools and with 15 years experience in the travel and airline industry, I believe that my expertise and knowledge can be applied across the broader travel & tourism field. My experience ranges from B2C to B2B.

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Work Background

Marketing & Partnerships

holidayheroesMarketing & Partnerships

Dec. 2022Germany, MunichResponsible for overseeing all marketing activities for MOVE’s German brand, holidayheroes.de, a holiday package booking platform and holidayheroes PRO, a B2B platform. This includes developing and executing brand awareness strategies, managing external agencies and a network of freelancers across creative and performance marketing, and ensuring effective implementation of marketing plans and budget allocation. Additionally, accountable to drive traffic growth and conversion optimization.

Project Lead Airline Partner(s)

We Are MoveProject Lead Airline Partner(s)

Sep. 2021South AfricaProject lead for a strategic partnership with Aegean Airlines. Responsible for the implementation of the MOVE platform, coordinating joint marketing initiatives with the partner, managing online store content, and driving website traffic and conversion optimisation to enhance overall performance

Head of Marketing South Africa

We Are MoveHead of Marketing South Africa

Jun. 2019 - Aug. 2021South Africa, Cape TownSpearheaded the go-to-market strategy for Travelcheck, one of MOVE’s former brands in South Africa, driving brand awareness, market expansion, and content strategy development. Oversaw performance tracking across key metrics including traffic, conversion, and product optimisation, while collaborating with the R&D team to enhance the customer journey. Within nine months, successfully positioned Travelcheck as the third-largest online travel agency in South Africa, achieving a database of nearly one million active users.

Head of Leisure Division

Big AmbitionsHead of Leisure Division

May. 2017 - May. 2019South Africahttps://bigambitions.co.za

Country Manager / Head of Sales and Marketing

Swiss International Air LinesCountry Manager / Head of Sales and Marketing

Apr. 2015 - Dec. 2017Johannesburg Area, South Africa

Head of Marketing Southern Africa

LufthansaHead of Marketing Southern Africa

Jun. 2010 - Mar. 2015Johannesburg Area, South AfricaAs head of marketing I was responsible for all marketing related tasks for the Lufthansa Group (Lufthansa German Airlines and Swiss International Air Lines) in South Africa. Together with my team of five, we covered the fields of: classical marketing communication, business analysis, pricing and eCommerce.

E-Commerce Manager

LufthansaE-Commerce Manager

Jan. 2008 - May. 2010Johannesburg Area, South AfricaAs e-Commerce I was responsible for setting up and maintaining country specific websites of Lufthansa.com and swiss.com as well a B2B loyalty platform. The job also included digital marketing activities and dealing with a growing Online Travel Agency landscape in South Africa

Intern

Saatchi & SaatchiIntern

Jan. 2005 - Mar. 2005

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