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Work Background
MGDGTLHead of Social Media
Jul. 2019 - Jul. 2024Leadership & Team Building: Established and managed a team of up to 10 specialists, including content creators, designers, targeting experts, and crisis communication professionals, to meet client-specific social media needs. Strategic Social Media Management: Developed tailored SMM strategies across industries, achieving measurable growth. For example, one project generated over 1,500 direct inquiries and significantly boosted engagement and brand loyalty across platforms. Global Reach & Results: Expanded operations to serve clients in Ukraine, Europe, and the USA, consistently delivering high engagement and reach metrics on Instagram, Facebook, and LinkedIn. https://mgdgtl.framer.website
Soda - solutions of digital advertisingMarketing Executive
Sep. 2018 - Jul. 2019Kyiv, Kyiv City, UkraineBusiness Development & Client Acquisition: Spearheaded lead generation strategies, resulting in approximately 10 new monthly leads and a strong, loyal client base. Created a portfolio of 20+ successful cases, significantly enhancing the agency’s market position. Internal Team Engagement: Focused on team loyalty and motivation for a 30-member team of technical and creative professionals, implementing internal events, feedback loops, and office improvements to foster an engaged and productive team environment. Thought Leadership & Industry Engagement: Elevated agency’s industry presence by facilitating employee participation in high-profile events (Forum RED, SMM Rocks, and 8P Conference). Launched the first dedicated SMM stream at the 8P Conference, covering critical strategies for diverse businesses and gaining positive feedback. Customer Retention & Service Improvement: Monitored NPS to maintain high client satisfaction, collaborating with the service team to refine the agency’s customer support and service delivery.
Noosphere Venture PartnersMarketing Content Creator
Jan. 2017 - Dec. 2017UkraineSignalHire (Jan 2017 – Aug 2017):
Content & Outreach Strategy: Selected 200 key recruitment resources and established connections with influencers (Forbes, NY Times, CIO) to build brand visibility, publishing 26 articles across SEO, guest blogging, and paid channels.
Results: Rewrote website content to increase relevance, leading to an increase in active trial users from 200 to 1,700 within 2 months post-optimization of the Chrome extension listing. EOS Data Analytics (Aug 2017 – Dec 2017):
Content Strategy & Competitor Analysis: Conducted an audit of three main competitors and curated a list of 300 publication platforms. Secured press releases on 13 major platforms, achieving a 35% registration conversion.
Thought Leadership: Collaborated with scientists on an article about satellite spectral imagery, securing placements on 5 reputable resources. Developed and implemented a new SEO strategy for improved organic growth.
ZinCo Green Roof Systems Ltd.Marketing Generalist
Feb. 2016 - May. 2018UkraineDepartment Establishment & Strategy Development: Founded and led the marketing department, overseeing competitor analysis, brand positioning, and marketing strategy. Assembled and defined roles within the team to optimize functionality and effectiveness. Event Coordination & Brand Presence: Organized ZinCo’s participation in key industry events (Inter Build Expo, ProstoNeba), managing end-to-end logistics from stand design to contractor coordination. Architect Training Hub: Launched the Rooftop Hub training center, organizing seminars and webinars with international experts to establish ZinCo as a thought leader in green roofing. Brand & Social Media Launch: Developed a brand book, communication strategy, and social media presence, reinforcing ZinCo’s digital footprint and enhancing client engagement.
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