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Work Background
VideoshopsConsultant: Content and Partnerships
Jul. 2024New York, United States
DigitentAdvisory Board
Oct. 2021
Naomi Whittel Brands Advisor to Chief Executive Officer
Aug. 2021 - Jul. 2024
Meredith CorporationEditor In Chief, SHAPE
Apr. 2014 - Jun. 2021greater new york city areaAs the chief editor for the SHAPE brand, the second largest women's service magazine in the US with an audience of 2.6 million newsstand buyers and subscribers, I set and maintained the voice and vision for this venerable, top selling wellness publication. All parts of the SHAPE brand are driven by the core print product.
Shape MagazineExecutive Editor, SHAPE
Jun. 2013 - Apr. 2014American MediaTop edited all copy for the magazine. Wrote cover lines and managed an editorial staff of 10. Worked with Managing Editor to set deadlines and maintain work flow. Worked closely with with ad sales on editorial integrations and marketing programs.
Rodale Inc.Executive Editor, Prevention.com
Oct. 2010 - May. 2013Top edited all original content, newsletters and custom centers for http://www.prevention.com. Managed and edited five channel editors. Assigned and edited all content used in digital syndication initiatives for the Prevention brand. Managed syndication partnerships and developed new editorial programs for partners including Yahoo and MSNBC. Chose all related links for Prevention syndicated content and wrote/edited heds for optimal click-through rates. Reviewed SEO meta-descriptions for all original content. Measured site metrics including newsletter open rates and syndication traffic and adjusted content accordingly. Developed streamlined workflow systems to track new content.
Rodale Inc.Executive Editor at Large, Prevention
Apr. 2007 - Oct. 2010Worked with the Executive Editor to manage editorial content and Editor-in-Chief’s vision for the brand. Top edited all nutrition, fitness and beauty copy monthly plus health, back-of-book copy and miscellaneous features. Wrote monthly coverlines and all heds and deks. Read all page proofs and finals. Ghostwrote “From Your Editor”, the Editor-in Chief’s monthly editor’s letter. Pitched story ideas geared toward all lines of Prevention-branded business. Managed and edited all repurposed and original content for syndication. Edited and wrote all Prevention-branded blogs. Developed new editorial programs for syndication partners.
Meredith CorporationExecutive Editor, Fitness
May. 2006 - Apr. 2007Maintained Editor-in-Chief’s editorial vision for the brand. Managed editorial staff of nine and oversaw day-to-day editorial operations. Planned issues and allocated workloads. Top-edited all copy. Managed corporate partnerships and initiatives and developed brand extension ideas. Wrote heds, deks and coverlines and read all page proofs and finals.
Meredith CorporationDeputy Editor, Fitness
Aug. 1999 - Oct. 2006Top edited front-of-book section. Co-managed five Senior Editors and two Associate Editors with Executive Editor. Wrote all heds, deks and coverlines and read all page proofs and finals. Worked with Editor-In-Chief on May 2005 re-design. Served as Acting Executive Editor from December 2004-May 2005; planned and edited May, June and July 2005 issues.
Hearst MagazinesSenior Editor, Cosmopolitan
Sep. 1998 - Oct. 1999Planned, edited and/or wrote all FOB health content. Assigned health features and solicited new writers.
Time Out New YorkSection Editor, Time Out New York
Oct. 1997 - Nov. 1998Edited comedy column, covered the alternative comedy scene and wrote features, including cover stories, for this newly launched weekly.
Condé NastAssociate Editor, Glamour
Jun. 1992 - Oct. 1997
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