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Work Background
B.TECHSenior HA Categories Head
Jan. 2024Cairo
B.TECHHead of MDA Category
May. 2022 - Jan. 2024Cairo, EgyptLeading the MDA category team, being responsible for al major household appliances sub categories. Leading / managing the team of 8 Category Managers. Responsible for the category top line & bottom-line sales targets. Responsible for setting and achieving market share growth targets for the category. Managing vendors supply & ensure products availability. Ensuring Purchase Orders are approved and placed in a timely manner. Creating / developing adequate promotions on a regular basis to maximize the category profitability. Developing CVM campaigns with the marketing team to increase sales from old customers. Working with the online team to grow the online retail business. Developing monthly building blocks to ensure monthly targets are realized and achieved. Tracking / enhancement of the category assortment & updating it and keeping it in alignment with the market top seler skus. Handling suppliers contract negotiations. Developing yearly & monthly promotional calendar. Making sure that the products are properly displayed, and each store assortment are in line with the consumer's needs in its location.
CheesecakemaniaCo-Founder and MD
Sep. 2017 - Dec. 2022Cairo, Egypt
ElectroluxSenior Product Manager
Oct. 2013 - Apr. 2022EgyptHeld various management roles in Air Treatment and Kitchen Appliances Categories Developing category product range. Conducting market visit to monitor competitors' activities, track the newest market needs and enhance customer relationship. Responsible for the category P&L in terms of top & bottom lines and budget targets. Align on the monthly sales targets and work closely with the sales team to ensure the achievement of the targets. Provide promotions and discounts to the sales team / sales channels to help realize the targets. Work with the factories on ways to reduce the cost & mitigate any cost increases that we might face. Setting product prices in alignment with brand positioning & target profitability. Develop with the trade marketing team al training material related to the traders to assure that our customers are aware of al the USP of our products. Working with the brand & communication team for new product launches plan and campaigns covering al 360 angels
Arab Company for Industry & TradingMarketing Manager
May. 2012 - Oct. 2013Cairo, Egypt.Develop marketing strategy to fit the B2C channel moving from a B2B, that included new product development & launches, pricing strategy, penetrating new retailers and chains through developing commercial policies for both IR & OR channels.
TGL ( TransGlobe Logistics)Marketing Executive
Jul. 2010 - Apr. 2012Nasr City, Cairo, Egypt.Being the first member of the commercial department in a strat-up and solely being in charge of al marketing activities, worked with various suppliers to create the corporate identity, website up to branding a fleet of 120 truck. Additionaly developing the business model and pitching for customers such as Coca Cola, Shel & Lafarge and managing to close those deals.
Al-Mansour AutomotiveSales Executive
Jan. 2008 - Jun. 2010Cairo, EgyptPassenger and commercial cars sales, managed the process from creating sales leads, managing customer relations and financials, throughout to deal closures.
Misr International UniversityStudent
Jan. 2003 - Dec. 2007
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