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Work Background
Freelance (Self employed)Marketing Consultant
Oct. 2023
ChaChingClient Strategy Lead
Oct. 2023 - Mar. 2024London, England, United KingdomStrategic consultant for enterprise client growth across the UK market during the initial launch of the ChaChing Advertising Platform. Responsibilities included: - Advising stakeholders and management on product launch strategy among UK agencies and enterprise level brands. -Establishing relationships with UK agencies and brands, leading initial communication, establishing expectations with clients , pitch presentations and initial product feedback for internal development team. - Delivered initial growth strategy and relationship development opportunities for Q1 2024
TikTokGrowth Partnerships Manager & Business Development Lead UKI - ECOM & Retail
Jul. 2022 - Nov. 2023London, England, United KingdomA member of the e-commerce growth team specialising in the fashion and luxury vertical but has worked with clients across home, tech, garden and beauty. - Cultivated and generated high potential leads within each vertical, leading to sustained relationships with some of the top e-commerce advertisers in the UK market.
-Managed the relationship of over 20+ accounts within these verticals, including pitches, weekly, bi weekly and quarterly reviews, post campaign analyses, seasonal narratives and Q4 guidebooks.
TikTokSMB Account Executive
Sep. 2020 - Jul. 2022Dublin • Onboard and cultivate high potential leads & activate their spending on TikTok Ad Platform
• Engage with and identify strategies that would increase campaign performance for clients until such point that they could be transferred to long term account management. • Troubleshoot account issues related to pixel instalment, ad creative rejections, campaign performance, spend fluctuations and data discrepancies. • Educate clients on Ad Platform functionality & showcase campaign best practices across multiple verticals including hospitality, retail, e-commerce, education, fashion, CPG & finance
StarcomAccount Executive
Mar. 2020 - Sep. 2020Dublin, Ireland• Worked across multiple accounts including Financial institutions, Government bodies and retailers to identify and plan media strategies given the clients marketing budget and brand goals. • Updated media plans, carried out community management of clients social channels, communicate media changes to clients, executed social posts on client’s behalf, carried out billing and post campaign reports, collaborated with senior client managers and execute pitch decks for renewed business. • Integrated and interpreted new media opportunities into client proposals given key dates for client campaigns and media availability & conducted cost analysis’ and estimated reach for each media option.
StarcomMedia Associate
Oct. 2019 - Mar. 2020Windmill Lane, Dublin 2Main responsibilities included: - Community management for financial, media and government clients across Instagram, Twitter and Facebook. - Execution of social posting across all channels on specific activation dates. - Updating Media plans across all clients and communicating rationale for changes. -Updating Pitch decks for client renewal and new business
Communicorp MediaMarketing Event Executive
Aug. 2018 - Oct. 2019County Dublin, Ireland• Managed social posts and content for SPIN1038, TodayFM, 98FM and Newstalk Radio social profiles across Facebook, Instagram, Snapchat and Twitter totalling over 1 Million followers across all brands and platforms. • Ran and managed multiple branded events for each station, making sure client briefs were followed by team members and social results were communicated back to the client.
Communicorp MediaMarketing Intern
Apr. 2018 - Aug. 2018Marconi HouseMarketing Intern for Newstalk & Off The Ball. o Responsible for preparing, organizing and maintaining all Kantar Media publications related to the station and its representatives for review by board members. o Assisting in all social media content, responsible for community engagement, monitoring posts performance across all channels and conducting competitor analysis.
o Preparing and organizing all marketing materials for the station.
o Assisted in preparing and running all outside broadcast events across multiple shows including, Movies &Booze, Off The Ball, Heineken Rugby Club, Bobby’s Late Breakfast, The Tom Dunne Show, The Home Show, among other irregular shows/once off events. o Towards the later half of the internship, I was trusted to set up and run several live audience events across the country without supervision. o Asked to continue working in a part time capacity throughout my final year of college.
St. Conleth's CollegeBasketball Coach
Sep. 2016 - Mar. 2018Ballsbridge, DublinJunior coach prioritising the development of introductory skills amongst younger age groups to establish solid fundamental foundations that would lead to the progression of more advanced skills. 25-30 kids per session Responsibilities included- Child safety, Program management, Time management, Teaching, Demonstrating and instructing.
Ballsbridge HotelBar Manager
Aug. 2016 - Mar. 2018Dublin, County Dublin, Ireland
Venue AngelEvent and Function Bartender
Oct. 2015 - Dec. 2016
Platinum Promotions Ltd.Brand Ambassador
Oct. 2015 - Mar. 2016Dublin, Ireland Brand Ambassador with promotions for Mars Ireland, Jameson, Heineken, Done Deal, Keoghs Crisps and others
Conexim Advisors Ltd.Administrator
Jun. 2015 - Aug. 2015Dublin
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Demand generation | Digital Marketing