LAVIDGESenior Content Developer/Writer
Aug. 2017 - Aug. 2024Phoenix, Arizona ● Increased traffic for key webpage by 1,000% in 6 months using current search engine optimization best practices, leveraging AI for semantic search with MarketMuse and creating and maintaining Google My Business.
● Actively monitored lavidge.com for broken links, keyword optimization opportunities, and other factors that impact search visibility by utilizing HubSpot, MarketMuse, Google Analytics and Google Search Console ● Produced award-winning work by writing killer subject lines, preheaders, effective CTAs and engaging body content as the designated marketing writer for the agency’s lead-gen and nurturing email campaigns (AZIMA TIMs 2018, 2019 and 2020).
● Recognized with the 2023 LAVY Always Growing award for outstanding commitment to professional development ● Co-Developed a podcast strategy (confidential client), established its online presence, and learned necessary skills to use recording and editing equipment and software such as Descript, Garage Band, Focusrite Scarlett 2i2, and Buzzsprout ● Collaborated Public Relations Team by managing and tracking employee engagement surveys and successfully nominating the agency and key leadership members for accolades and awards highlighting performance, culture, and philanthropy; plus the only successful 40 under 40 candidate in the agency’s 40+-year history
● Owned content (researching, writing, publishing using Umbraco CMS, and managing updates) for Industry, IMPACT, Employee Profiles, Careers, and the News & PR pages of lavidge.com. ● Produced and ghost wrote white papers based on third-party and primary research for diverse B2B audiences. Includes website content and white papers such as in-depth B2B marketing report on technology, for key industries: Healthcare (pre, during and post COVID-19); Education (higher ed, post secondary); Home Builders, Hospitality, and Sports Marketing, among others