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Work Background
LAVIDGESenior Content Developer/Writer
Aug. 2017 - Aug. 2024Phoenix, Arizona ● Increased traffic for key webpage by 1,000% in 6 months using current search engine optimization best practices, leveraging AI for semantic search with MarketMuse and creating and maintaining Google My Business.
● Actively monitored lavidge.com for broken links, keyword optimization opportunities, and other factors that impact search visibility by utilizing HubSpot, MarketMuse, Google Analytics and Google Search Console ● Produced award-winning work by writing killer subject lines, preheaders, effective CTAs and engaging body content as the designated marketing writer for the agency’s lead-gen and nurturing email campaigns (AZIMA TIMs 2018, 2019 and 2020).
● Recognized with the 2023 LAVY Always Growing award for outstanding commitment to professional development ● Co-Developed a podcast strategy (confidential client), established its online presence, and learned necessary skills to use recording and editing equipment and software such as Descript, Garage Band, Focusrite Scarlett 2i2, and Buzzsprout ● Collaborated Public Relations Team by managing and tracking employee engagement surveys and successfully nominating the agency and key leadership members for accolades and awards highlighting performance, culture, and philanthropy; plus the only successful 40 under 40 candidate in the agency’s 40+-year history
● Owned content (researching, writing, publishing using Umbraco CMS, and managing updates) for Industry, IMPACT, Employee Profiles, Careers, and the News & PR pages of lavidge.com. ● Produced and ghost wrote white papers based on third-party and primary research for diverse B2B audiences. Includes website content and white papers such as in-depth B2B marketing report on technology, for key industries: Healthcare (pre, during and post COVID-19); Education (higher ed, post secondary); Home Builders, Hospitality, and Sports Marketing, among others
GoDaddy.comHosting Support
Dec. 2011 - Jul. 2015GilbertOur team was honored to have been chosen for a couple of pilot programs related to merging advanced and professional hosting support under one new department. To be on the cutting edge within a cutting-edge industry is always rewarding. I learn something new daily, and I love the small business owners with whom I consult daily. We succeed together. Participated in Advanced Hosting Support Boot Camp June 2013. Fourteen days of training and hands-on experience included recovering the content of Linux hosting accounts and MySQL data bases and troubleshooting everything from DNS to researching performance issues and identifying latency on server nodes and assisting with fixing broken WordPress installations. Hired originally as Customer Care Consultant and Technical Support Agent.
Arizona State UniversityFaculty Associate/Walter Cronkite School
Dec. 2008 - May. 2009Phoenix, Arizona AreaTeach JMC425, senior-level online media course.
Apollo GroupMarketing Copywriter
Nov. 2008 - Dec. 2010Phoenix, Arizona AreaSpent a year helping to plan and implement SEO and other Web copy for phoenix.edu as a member of the Copywriting Team in Creative Services, a division of Marketing. Participated in the daily Scrum and even led it once or twice. Also spent nearly a year on the Regional Team doing everything from email campaigns, posters and billboards to television and radio spots. ● Boosted phoenix.edu’s page rank to 4th position from 16th in less than 6 months by optimizing page content to overcome the challenge of being buried in results by 1,000s of UOPX affiliate pages
● Crafted marketing emails, and landing pages; OOH billboards, and print ads in the daily Metro Boston newspaper available for free on T trains, resulting in higher enrollment in the Bachelor of Science, Information Technology (BSIT) at the Boston campus
● Crafted hundreds of pages optimized for search based on location and educational programs for phoenix.edu including rebranding the overseas military site, creating a disability services mini site, and updating the School of Business pages with more program-specific information to help students choose an area of concentration
● Coordinated digital content with multiple stakeholders participating in the daily Scrum for Rebranding 2.0.
Tolleson Union High School DistrictEnglish Teacher
Aug. 2005 - Dec. 2007Avondale, Tolleson and PhoenixTeacher in Residence
Assignments included La Joya, Westview and Copper Canyon high schools.
I worked for one semester as a long-term substitute at La Joya Community High School, then as a Teacher in Residence at Westview High School for a semester and finished up my residency at Copper Canyon High School - all within the Tolleson Union High School District. While at La Joya I taught ENG 1 and ENG 3, and taught a home bound student. I also served on the At-Risk Committee and worked closely with its director and the school counselors. At Westview I taught beginning journalism in addition to ENG 3. At Copper Canyon, I taught ENG 4 in addition to Beginning Journalism and Newspaper Production. Finally, it was my pleasure to participate as a teacher volunteer for an academic competition at Central High School. The students were the best of our best, and it was an honor to devote my Saturday to their continued success.
Society of Professional JournalistsBoard Member
Jan. 2005 - Jan. 2008Phoenix, Arizona
Whiptail Publishers Syndicate, LLCMarketing Content Specialist
May. 2004Maricopa, AZYou need it, I can write it. Just like I do for my active clients: First Things First - Feature stories highlighting the success of selected child care centers which follow the First Things First Quality First program. Pair each success story with a profile of a child who attends the center.
GoDaddy - Blog Contributor (via Upwork.com) write blog posts on topics including e-commerce, website security, web design tips and more. Build out stories based on SEO briefs, & write profiles of selected customers. In case you're wondering, yes, there's room for more. What else have I done? Take a look.
* The Arizona Beehive (news and feature stories) * Ascend Learning - Marketing Copywriter (via Creative Circle)
Projects include:
- Support new version product launch for NASM CPT with copy for all related deliverables including a series of promo emails, copy for a website refresh on pages including informational and shopping cart descriptions, internal announcements and more - Daily email marketing pieces for AFAA leads and existing customers using data and best practices to drive open rates with quality subject lines, calls to action to drive click-through rates and more.
- Refresh, update and create various landing pages for afaa.com
- Create content for afaa.com to make the home page more user friendly on mobile
- Integrated campaigns with print and digital deliverables for co-branded events with AFAA and NASM and various partners including Zumba
- Contribute to NASM and AFAA brand updates 2017
- Compose multiple updates for nasm.org including homepage rotators, and refreshes of product pages as needed * Apple Inc. (via Arise.com)
* BookTrailerCentral.com (2010-2015 author-related social network) * Tucson Electric Power (2004 to 2005 40 hours onsite weekly via Adecco Technical for technical writing related to Oracle roll out, project management)
* Heritage Highlands at Dove Mountain (website development and maintenance)
* Dove Mountain News (news & advertising)
WindRiver Publishing, Inc.Nonfiction Author
Jan. 2003 - Jul. 2014Wrote "Goodbye, Walter: The Inspiring Story of a Terminal Cancer Patient" on contract with Mapletree Publishing between 2003 and 2004, and have been promoting it with numerous book signings and public speaking events since it published in September 2005. Mapletree later became an imprint of WindRiver.
University of Arizona School of JournalismAdjunct Instructor
Jan. 1999 - Jan. 2000Tucson, Arizona
Arizona Daily Star - TucsonNeighbors Editor, Business Reporter,
Jan. 1998 - Jan. 2001Tucson, Arizona
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