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Work Background
Ascend Digital Pte LtdMarketing Designer | Visual AI Strategist
Jan. 2025Singapore• Designed and developed visually compelling sales funnel landing pages that drive engagement and conversions.
• Created high-performing image ad campaigns tailored to specific audience segments.
• Improved overall user experience by designing intuitive, user-friendly interfaces across digital products and funnels.
• Built a set of standardized, reusable animations and interaction elements templates to speed up the design process and ensure consistent user experience.
• Collaborated closely with copywriter teams and project manager to align visuals with messaging and continuously improve ad performance.
• Maintained brand consistency by applying and enforcing visual guidelines across all AI-generated and manually refined assets.
• Orchestrated the integration of AI tools to streamline design production for ads, websites, and social media.
• Conducted ongoing research and experimentation to enhance design workflows and leverage AI for creative efficiency.
• Developed strategic AI prompts to guide image generation in line with campaign goals, visual styles, and brand tone.
• Analyzed user behavior using Microsoft Clarity to identify UX issues and optimize funnel and website performance.
RankfinityGraphic Designer
Aug. 2024 - Nov. 2024Beverly Hills, California, United States• Designed and optimized email marketing campaigns using Figma, seamlessly integrated with Klaviyo, achieving a 26% increase in monthly click rates.
• Designed high-quality product visuals and strategic brand placements utilizing AI and Photoshop, enabling cost-effective solutions with significantly faster delivery times.
KCCTechUI/UX Designer | Front-End Web Developer | Graphic Designer
Sep. 2022 - Jan. 2025California, United States• Design company's landing page website UI using Figma and implement it on Wordpress using Elementor Pro.
• Design company's internal web-app UI/UX and implement the front-end side using HTML, CSS, JS, and Bootstrap framework.
• Design an attractive presentation slide for company needs using MS PowerPoint.
• Design some of the company's attributes for the internal team and merchandise.
KCCTechKPI Optimization Support Engineer
Sep. 2021 - Mar. 2024California, United StatesSome of the key responsibilities:
• Create KPI report for each site that has successfully completed O&M activities.
• Flag KPI issues and escalate it to RAN engineer or RF engineer.
• Troubleshoot some of the KPI issues.
• Support RAN engineer with RSSI/RTWP level readings.
• Coordinate with related working unit to find solution for customer need and complaint.
KCCTechRadio Access Network Support Engineer
Jul. 2021 - Sep. 2021California, Amerika SerikatKey responsibilities:
• Support O & M personnel and field engineer.
• Coordinate with related working unit to find solution for customer need and complaint.
• Create regular report for regional O&M activities including preventive and corrective action.
Ryska Professional Services (RPS)IT Support Specialist
Sep. 2019 - Jun. 2021Greater Jakarta Area, IndonesiaSome of the key responsibilities are:
• Develop websites using WordPress CMS and Elementor Pro web builder.
• Design content such as infographics, slides, advertisements, to banners for company social media and commercial purposes.
• Maintain company social media accounts
• Maintain company email accounts and workspace
• Maintain and organize company files and data.
• Manage and maintain inventory of company IT devices Work on one or several projects in the external projects:
• Support data migration process by converting and merging customers' data.
• Create minutes of meeting Work on one or several projects in the internal department:
• Find the best solution for the company's workflow platform by testing & comparing various applications.
PT Selnet OptimaInternship as BTS Field engineer
Sep. 2018 - Dec. 2018CibuburSupport O&M and dismantling equipment from site with related field engineer teams.
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