Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Trindent ConsultingMarketing and Communications Manager
Aug. 2024 - Oct. 2024Toronto, Ontario, Canada• Streamlined reporting by developing automated reports including Google Analytics and Google Search Console reports in Looker Studio, and a competitor analysis report that leveraged Zapier with integrated data from People Data Labs. • Enhanced website performance and user session times by implementing content updates, improving SEO, enhancing usability and accessibility, and resolving technical issues to improve user experience. • Increased social media engagement by developing and executing targeted strategies across
multiple platforms, resulting in measurable growth in audience reach and interaction. • Boosted brand visibility at events by designing high-impact exhibit banners, branded materials, and organizing the company’s presence at conferences, career fairs, and hosted events. • Identified and recommended additional exhibiting, advertising, and article publishing options that could enhance industry presence and expand business opportunities. • Enhanced brand consistency and communication effectiveness by designing and updating internal
and external literature, ensuring alignment with company objectives and audience needs.
Intero IntegrityGraphic Design Lead and Marketing Manager, The Americas
Sep. 2022 - Sep. 2023Toronto, Ontario, Canada• Spearheaded strategic marketing initiatives throughout the Americas as well as global visual branding. Contributed to improved market share by creating impactful designs and templates for global marketing collateral in print and digital formats. • Created and executed the annual regional marketing budget, consistently achieving cost savings. Achieved a remarkable 30% under-budget performance in 2023. • Managed regional trade show appearances including engaging booths, coordinating speaking appearances, and orchestrating well-attended corporate events. Meticulous project management and impeccable collaboration with internal and external parties repeatedly ensured success. • Facilitated webinars that enabled the sales team to engage numerous warm leads.
Produced compelling videos by editing existing and new footage; skillfully incorporating images, stock music, and recorded voice-overs. • Crafted impactful newsletters, articles, and press releases. Additionally, skillfully coordinated and edited technical papers, reports, proposal templates, presentations, and other materials as needed. • Managed website content with a focus on improved usability and accessibility. Ensured privacy compliance and created/edited landing pages for optimal engagement. • Created and implemented effective lead generation forms, configured reports to gain valuable insights. • Produced vector art for labels, signage, placards, and other purposes, strengthening brand identity. • Executed impactful organic social media content with visually compelling imagery, engaging copywriting, and relevant hashtags. • Managed and executed print and online advertising to optimize reach and engagement. • Designed and coordinated translation for brochures and exhibit booth graphics for use in Brazil, ensuring consistent brand representation. • Sourced giveaways for events and client gifting, enhancing brand visibility and engagement.
Intero IntegrityMarketing Coordinator & Senior Graphic Designer
May. 2019 - Sep. 2022Toronto, Ontario, Canada
Sun Glow Window Covering Products of Canada LTDMarketing and IT Manager
Aug. 2017 - May. 2019Toronto, Ontario, Canada• Led design and front-end development of a custom, WooCommerce-powered e-store for wholesale customers, featuring hundreds of products. Contributed to the design, front-end development, content creation, and editing of the primary website. • Crafted and refined literature including specification sheets, order forms, labels, flyers, brochures, catalogues, and the retail price guide to communicate product information effectively and enhance brand perception. • Created and/or coordinated development of sales tools including an updated book of fabric samples and an innovative accessory board. • Designed and executed impactful email newsletters and social media content. Tracked KPIs to continuously optimize strategies. • Orchestrated trade show booth appearances, managing artwork creation and coordinating booth construction with colleagues. • Supported and managed marketing and IT colleagues, coordinating efforts to optimize efficiency. • Coordinated the acquisition of a new multifunction printer, enhancing in-house printing capabilities for office staff and the marketing team. • Collaborated with a networking specialist to optimize LAN and Wi-Fi infrastructure throughout the facility.
Pretty Heroes EventsHead Organizer and Founder (Volunteer)
Jul. 2015Toronto, Ontario, CanadaFamily friendly, LGBTQ+ inclusive events are dedicated to celebrating strong female characters, characters who support them, and real-life inspirational women. Events:
• Sept. 2015 - convention
• July 2016 - convention
• June 2017 - convention
• June 2018 - convention
• July 2019 - convention
• Dec. 2021 - holiday market
• Aug. 2022 - convention
• July 2023 - convention
• Nov. 2023 - holiday market
• July 2024 - convention Responsibilities and achievements include:
• Executed accessibility-friendly, inclusive event layouts by collaborating with venues to implement floor plans, enhancing attendee experience. • Secured high-value partnerships by negotiating special guest appearances, sponsorship deals, and prize/charity donations, achieving favourable
terms that boosted event appeal and funding. • Maintained financial excellence by strategically budgeting for all expenditures and ensuring balanced financial records. • Optimized event programming by orchestrating dynamic schedules, attracting diverse and engaging activity facilitators. • Enhanced event visibility through the design of compelling promotional materials, website updates, and integration with HubSpot for analytics
and marketing. • Amplified event reach by managing a robust social media presence as well as organizing engaging appearances at external events. • Increased media coverage with impactful press releases, capturing the attention of relevant outlets to maximize exposure. • Elevated team performance by training and managing event staff, ensuring a cohesive, prepared, and efficient team for smooth operations.
Amico Group of CompaniesSenior Graphic Designer, Website & Social Media Manager
Sep. 2011 - Aug. 2016Richmond Hill, Ontario• Comprehensive website management including coordination with external developer as well as design and coding of select pages. • Spearheaded creation of landing pages and email newsletters. Executed social media content to boost brand visibility. • Collaborated with IT on the development of web-based applications, leading the design of user interfaces. • Produced and edited literature and artwork, meticulously adhering to corporate standards. • Crafted and edited vector art and logos for select products including Amico iCE lights and Amico GoLift. • Orchestrated the translation, design, and layout of foreign language documents and artwork for four languages. Pioneered a reference library of translated terms to better enable consistency. • Captured compelling product and room layout photographs. Expertly enhanced product photos through realistic image editing. • Successfully managed trade show booths, including the development of booth layouts, coordination with internal departments, and ordering booth services. • Played a pivotal role in staff training, imparting design standards and guidance. Authored and edited department manuals to ensure these crucial resources provided valuable insights.
Implemented key improvements in department accuracy, efficiency, and file management procedures.
International Safety Systems Inc.Marketing Coordinator and Graphic Designer
May. 2007 - May. 2008Newmarket, Ontario• Influenced the transition to more modern, distinctive corporate branding. The updated corporate image extended to business card designs, a vehicle wrap for the delivery vans, a trade-show booth, and other materials. • Re-designed and extensively edited content of a product catalogue to create a more streamlined, user-friendly publication. Cover design featured an original illustration and modern aesthetic that positively set the printed issue apart from competing publications. Final product was a reliable resource for company staff and customers. • Redesigned and implemented two versions of the company website with standards-compliant code and increased usability. Redesigns were well-received by existing customers and attracted new prospects. Consulted on following version of the website (created by another party) for usability enhancements. • Transitioned to freelancing part-time, remote after one year in-house as workload was reduced.
Various ClientsIndependent Graphic Designer and Illustrator (Part Time)
Nov. 2006 - Nov. 2022Remotely• Determined client needs and evaluated existing files to identify issues that may negatively impact website visitor experience. Updated sites to increase compatibility and usability. • Instrumental in theming and layout design of sites utilizing Content Management Systems including Drupal and WordPress, resulting in highly customized layouts while allowing the client the flexibility to manage the content. • Created print collateral and static websites to improve the company image of various clients while appealing to a larger portion of their target audience. This includes printed items such as brochures, trade show banners, and vehicle graphics. • Created customized wedding collateral with a unified theme for letterpress printing. Also developed template designs for wedding collateral that are available to print on demand.
Intch is a Professional Networking App for the Future of WorkSee more people like Emily on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
17
Sales Executive @ KAPWA Solutions
0
Global Director - Brand, Partnerships @ Fairmont Hotels & Resorts
16
Marketing Consultant @ Out West Agency
93585 people
16
Software Engineer @ Sasqnet
15
Creative Director @ Sophia E Requena
15
Analista de Marketing @ Lothar Uy