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Work Background
Head of Acquisition
TylkoHead of Acquisition
Sep. 2022 - Sep. 2024Warszawa, Woj. Mazowieckie, Polska- Developing and implementing business growth strategies for 14 European markets, including DACH, FR, NL, UK, LU, BE, IT, ES, PL, and Nordics. - Creating and executing go-to-market strategies for new markets and product launches. -Strategizing and directing performance marketing campaigns across Google Ads, Facebook, Pinterest, and Instagram. -Overseeing the distribution of brand campaigns across various channels to enhance brand presence and engagement. -Controlling and optimizing performance marketing budgets for maximum ROI. -Leading and coordinating cross-functional strategic company projects. -Identifying and establishing new revenue streams and traffic acquisition channels.
Director of Marketing And Business Development
Beliani GroupDirector of Marketing And Business Development
Jun. 2021 - Aug. 2022Szczecin, Woj. Zachodniopomorskie, PolskaDeveloping business growth and marketing strategies across 17 European countries (DACH, UK, FR, NL, BE, LU, PL, CZ, HU, SK, IT, ES, PT, Nordics) Managing and overseeing monthly performance marketing budgets (Google Ads, Facebook, Pinterest, Instagram campaigns) Creating and executing brand awareness, creation, and distribution strategies across various media channels, including online (YouTube) and offline (TV, radio, printed magazines) Building and managing influencer networks across 17 European countries Overseeing sales strategies on global and local marketplaces (Amazon, eBay, ManoMano, Wayfair, etc.), traffic providers, and payment methods Part of the management team, reporting directly to the company founders Leading the Marketing and Business Growth Department, managing a team of over 120 people
Head of Yield, Global Partnerships and email Marketing at Forward, lastminute.com's media company
lastminute.comHead of Yield, Global Partnerships and email Marketing at Forward, lastminute.com's media company
Apr. 2019 - May. 2021Szczecin, Milan, LondonOversee global partnerships with leading data-driven technology companies such as TravelAudience, Clicktripz, Webloyalty, Google, and Airhelp Manage collaboration with key Publisher Networks, including AccuWeather, Snowforecast, Rough Guides, and Meteo. Establish and lead the Media Business Analytics team, creating comprehensive reports and dashboards that provide insights across various media revenue streams (Direct Sales, Programmatic, Non-display, and Publisher Networks). Prepare revenue reports and provide accurate forecasting to the senior management teams at Forward and lastminute.com. Lead GDPR compliance initiatives for lastminute.com’s media department. Direct the Media Email Marketing team, driving strategic email campaigns and growth.
Head Of Digital Marketing / Wayn
lastminute.com groupHead Of Digital Marketing / Wayn
Feb. 2017 - Mar. 2019Szczecin, LondonLead a team of performance marketing, content, and business analytics professionals. Develop and implement a comprehensive cross-channel marketing strategy. Drive CRM traffic growth from 2M to 4.5M visits per month. Optimize performance marketing channels, with a strong emphasis on email marketing as the primary driver of both traffic and revenue.
Head of the Digital Advertising Team
home.plHead of the Digital Advertising Team
Apr. 2015 - Oct. 2016SzczecinEstablishment of the Digital Advertising Team as a new business unit and revenue line for home.pl. Development of the Go-to-Market Strategy and product portfolio Setup and execution of strategic media partnerships, including Google Premium Partnership, wp.pl, and SEO agencies Development and leadership of the B2B Sales and Account Management Team.
Senior Online Marketing Specialist
home.plSenior Online Marketing Specialist
Aug. 2014 - Mar. 2015Szczecin
AdWords Account Manager
GoogleAdWords Account Manager
Dec. 2007 - Aug. 2014Wrocław
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