Lisa Albert - Principal, Fleur de Lis Marketing

Principal @Fleur de Lis Marketing

MarketingC-level ExecutiveEducationBusiness OwnerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCommunity ManagerCopywritingCopywriterContent WriterMarketing DirectorEditorSEO SpecialistBlog ManagerProofreaderProfessorCMO

As the Principal at Fleur de Lis Marketing, I have successfully spearheaded numerous marketing campaigns that significantly increased brand visibility and sales. I've also built strong relationships with clients and partners, leading to long-term collaborations. I've managed to grow the company's client base through strategic marketing and excellent customer service. My leadership has led to the development of a highly efficient team that consistently meets and exceeds targets.

Justin Brands, Inc.Senior Communications Manager

Nov. 2014 - Mar. 2017Lead communications team in strategically developing and executing plans that communicate our story and brands to our constituents. Tasked with executing brand awareness goals for each brand, I utilize the variety of marketing & communications channels at my disposal to introduce and endear our brands to our consumers by:  -Overseeing all public relations efforts at both the brand level and corporate level, including traditional media relations (both proactive and reactive), crisis communications, community relations, brand advocate relationships, etc.  -Managing social media team to tell our brands' stories through consistent messaging and imagery using both organic and paid social media tactics.  -Ensuring reactive social media team responds promptly and in the appropriate brand voice to effectively manage the brands’ reputation in the marketplace and pre-empt crises online by dealing with escalating issues.  -Managing the brand advocate and influencer programs by leveraging musical artists, rodeo athletes and bloggers to help tell our story in the marketplace.  -Overseeing the user experience communication tools to ensure questions for ratings and reviews are answered in appropriate brand voice and with consistent messaging.  -Ensuring all printed and digital materials are consistent with the brand voice and persona so consumers get a clear understanding of the brand.  -Representing the corporation in the community through serving in board positions and volunteering time, energy and company resources as necessary to endear the brand to the consumer.

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