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Work Background
American Family InsuranceLead Media Relations Specialist
Nov. 2024Atlanta, Georgia, United States
American Family InsuranceLead Marketing Category Management Advisor
Mar. 2023 - Sep. 2024Atlanta, Georgia, United States
JE Dunn ConstructionMarketing Director
Dec. 2021 - Dec. 2022Atlanta, Georgia, United States
AllstateSenior Regional Marketing Manager
Aug. 2016 - Nov. 2020Greater Atlanta AreaDevelop, initiate and implement marketing strategies and tactics using segmentation, targeting, quantitative and qualitative campaign analysis. Responsible for overall acquisition, retention, loyalty and customer experience tactics to support local agency growth in the Southeast region as well as other regional objectives.
H&R BlockRegional Marketing Manager
Jan. 2012 - Dec. 2016Atlanta, GAResponsible for regional marketing activities for H&R Block offices across the southeast region. Work with cross functional support teams to develop and implement strategic marketing programs that leverage the Block brand and national awareness to drive new client growth and client retention at the region level.
The Wall Street JournalRegional Marketing Manager
Jan. 2012 - Dec. 2012Greater Atlanta AreaResponsible for all marketing initiatives in the southeast region for The Wall Street Journal franchise. Provide support for the advertising sales team and all clients across the region. I created multi-media proposals for regional, national and global advertisers. Proposals include advertising and sponsorship opportunities throughout the WSJ franchise - including WSJ newspaper, WSJ magazine, WSJ.com and the WSJ Digital Network, mobile, iPad and events.
Autotrader USMarketing Intelligence Analyst
Jan. 2008 - Dec. 2011Greater Atlanta AreaMonitor the competitive landscape and key industry drivers, as well as provide key competitive insights and recommendations. Responsible for writing all Market Intelligence communications that appear in various internal outlets. Create, maintain and evolve market overview deliverables including Competitive Alerts, Competitive Profiles & Local Market presentations.
UPSSales and Marketing Specialist
Jan. 2006 - Dec. 2008Atlanta, GAProvide sales and marketing support for the Competitive Analysis Group. Responsible for creating key competitive collateral for the sales field and executives. Monitor external information sources to effectively and timely communicate activities, initiatives, and strategies of core competitors.
General MotorsEvent/ Auto Show Coordinator - Intern
Jan. 2005 - Dec. 2005Organized and coordinated all internal processes for events and promotions. Created event marketing collateral for local auto shows and events to increase awareness of 2005 Chevy Cobalt to college students. Served as Campaign Strategy and Implementation Team Chair. Developed sponsorship and promotional material as well as managed market events for promoting Chevrolet brand. Served as on-site event manager for local auto shows.
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