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Work Background
Public Relations Executive
Rick Gomes Public RelationsPublic Relations Executive
Oct. 2019New York, NYClients: Jazz Singer Antonia Bennett, Daughter of Tony Bennett, Queen of Knives starring Mel Harris (Thirtysomething) and Gene Pope (Independent Film), Sapelo (PBS/WORLD Documentary), Stories From the Stage (PBS/WORLD), Life After You (Independent Film), The Wedding Pact 2: The Baby Pact (Feature Film), New York African Film Festival, Black Public Media/PitchBLACK, Jordan Hembrough (Disney/Lucasfilm’s Our Star Wars Stories, Travel Channel’s Toy Hunter), Craig Martin (Emmy-nominated songwriter), The TrueTell Method, Arden Park Productions, Author P.J. Edghill • Create strategic media plans with clear direction to ensure maximum results across all media outlets • Communicate effectively and convey direct and meaningful messages to a target audience • Secure national and local broadcast, print, and digital publicity for clients
Vice President, National Publicity, Entertainment
Allied Global MarketingVice President, National Publicity, Entertainment
Aug. 2018 - Jul. 2019New York, NY• Oversaw all mainstream press efforts for Season 2 of Telemundo’s critically acclaimed drama series La Reina del Sur • Led publicity campaign for El Rey Network’s unscripted pop culture series The Chuey Martinez Show and El Rey Nation • Press support for Hulu’s original scripted series, Into the Dark • Preliminary Academy Awards campaign for the music documentary Bali: Beats of Paradise • Managed press for The Chemotherapy Foundation’s 2018 Innovation Gala honoring Pierce Brosnan
Communications Consultant
Independent ConsultantCommunications Consultant
May. 2017 - Aug. 2018New York, NYClients included: Jordan Hembrough (former host of Travel Channel’s Toy Hunter), Ovid’s Flea podcast • Personal publicist for Jordan Hembrough – pop culture expert, host of Lucasfilm's unscripted streaming series Our Star Wars Stories and former host of Travel Channel’s Toy Hunter • Strategic advisor and publicist for Ovid’s Flea, podcast based on the book by P.J. Edghill
Director of Communications & Talent Relations
Travel ChannelDirector of Communications & Talent Relations
Sep. 2011 - Sep. 2016New York, NY & Washington, DC• Created and implemented multi-tiered publicity campaigns to garner press with national broadcast outlets, major market television and features writers, and local press specific to program content, including campaigns for key unscripted breakout series Bizarre Foods, Booze Traveler, Expedition Unknown, Ghost Adventures, Toy Hunter and Baggage Battles, resulting in over one billion impressions in 2015 alone • Worked cross-functionally with Marketing, Programming, Ad Sales, Affiliate Sales, Digital and Corporate Communications to ensure business goals were achieved and increased network ratings, as well as with talent and production partners to ensure all parties followed network’s lead to maximize ratings • Cultivated and maintained positive working relationships with bookers, producers and writers to brainstorm and execute segment and story ideas • Wrote and developed talking points, fact sheets, synopses, Q&A’s and media statements for network executives, talent and producers, and led media training to ensure consistent and strategic messaging and coverage, • Wrote and developed talking points, fact sheets, synopses, Q&A’s and media statements for network executives, talent and producers, led media training to ensure consistent and strategic messaging and coverage, developed and executed crisis communications plans as needed • Served as lead media contact and brand ambassador at various industry and corporate events including Upfronts, Realscreen, Cablefax Awards and James Beard Awards, and produced major events including press tours, Comic-Con panels, Travel Channel Executive Roundtable, celebration of 200th episode of Bizarre Foods franchise at New York Wine & Food Festival and set visits • Collaborated with digital marketing department to generate brand awareness across social media platforms
Vice President
Sayles & Winnikoff CommunicationsVice President
Aug. 2007 - Jan. 2011Clients included: ION Television (series included The Emeril Lagasse Show and Durham County), THIRTEEN/WNET (PBS), Bravo, Sonar Entertainment, Chorion, Broadcasting & Cable Magazine, OK! Magazine • Secured national broadcast, print and digital publicity for Sonar Entertainment’s broadcast premieres of mini-series and movies on NBC, Syfy, ION Television, Spike and Lifetime. Television premieres included: NBC - The Last Templar, Meteor, The Storm; Syfy – Alice, Riverworld, The Phantom; ION Television – Journey To the Center of the Earth, Jekyll & Hyde, Color of Magic, Pinocchio, Archangel; Spike – Kung-Fu Killer; Lifetime – Do You Know Me, Sorority Wars • Oversaw talent relations, and liaised with talent management and agents for celebrities including Isabella Rossellini, Kathy Bates, Alan Cumming, Tim Curry, David Carradine • Developed and executed strategic public relations plan for the launch of ION Television’s talk show, The Emeril Lagasse Show • Implemented publicity campaign for ION Television’s first original series, Durham County, and oversaw Guinness World Record press stunt of “World’s Largest Moving Box” to kick off premiere • Spearheaded national press efforts for the Bravo TV special, “Tommy Hilfiger Presents Ironic Iconic America” co-hosted by supermodel Bar Refaeli • Publicity for The Mr. Men Show (Cartoon Network) – animated sketch-comedy series for kids based on Mr. Men and Little Miss books • National publicity for Cyberchase – animated math series for kids on PBS starring Christopher Lloyd and Gilbert Gottfried • Secured press for Broadcasting & Cable Hall of Fame Awards (2007-2010); hosts and inductees included Katie Couric, Regis Philbin, Brian Williams, Mary Hart, Matt Lauer, Meredith Vieira, Kathie Lee Gifford, Pat Sajak, Vanna White, Alex Trebek & 60 Minutes correspondents
Communications Consultant
Independent ConsultantCommunications Consultant
Mar. 2006 - Aug. 2007Clients included: United Nations Association of the United States of America (UNA-USA), NCAA, Wet Ones (Playtex Products) • Created global press initiatives for UNA-USA’s HERO Youth Ambassador Program in Africa • Local and national press for Adopt-A-Minefield’s Night of a Thousand Dinners at UN hosted by Academy Award-winner Michael Douglas and attended by Rachael Ray and Moby • Executed press efforts for UNA-USA’s Global Classrooms: New York City Model UN Conference (Russell Simmons – keynote speaker) • Delivered local print & broadcast press for Hoop City, fan festival for the NCAA Women’s Basketball Final Four held in Boston • Secured local press for the “Wet Ones Challenge” at national food festivals including Sacramento (CA), Syracuse (NY) and Kansas City (MO)
Director of Public Relations
Steve & Barry'sDirector of Public Relations
Mar. 2005 - Mar. 2006• Oversaw public relations department for multimillion-dollar apparel chain with 125+ stores nationwide • Created and implemented strategic public relations plans generating coverage in outlets including Forbes, US News & World Report, AP, Chicago Tribune, New York Post, Detroit Free Press and WWD • Managed grand opening press for more than 60 stores resulting in local print/broadcast coverage • Developed, wrote and edited collateral materials including press releases, press kits and bios
Communications Consultant
Independent ConsultantCommunications Consultant
Mar. 2003 - Feb. 2005Clients included: Bacardi Limon, Tommy Hilfiger, Metreon – A Sony Entertainment Center, ShopNBC - It’s All About You With Star Jones, MECA Communications, DVD Station, Inc. • Generated local and trade press for Bacardi Limon 3003 event in New York • Secured local broadcast, print and online press for H Hilfiger cross-country tour • Supervised local press coverage of Wheel of Fortune contestant search at Metreon • Spearheaded national publicity campaign for launch of ShopNBC’s It’s All About You With Star Jones
Senior Brand Publicist, Levi's Jeans
Levi Strauss & Co.Senior Brand Publicist, Levi's Jeans
Jan. 2002 - Jan. 2003• Devised and carried out national trade and consumer press initiatives for: - “Dangerously Low” fall advertising campaign that included an exclusive party in L.A. - Levi’s Dangerously Low Dough Show - All-day rock concert co-sponsored by KROQ - Levi’s Low-Life Party - MTV’s Video Music Awards after-party - Levi’s Jeans Presents MTV’s Staying Alive Concert - World AIDS Day concert in Seattle • Increased visibility of Levi’s Jeans entertainment programs within the music industry • Wrote press materials and designed press kit folders and collateral
Account Director
Kathryn Schenker & Assoc. (KSA)Account Director
Oct. 1998 - Jan. 2002Clients included: Diana Ross, Bette Midler, Antonio "L.A." Reid, Desmond Child, Joe Jackson, Hall & Oates, The Isley Brothers, Michael Flatley, The Disney Channel, Lifetime Television • Developed and implemented publicity plan for Diana Ross & the Supremes’ Return To Love Tour; the largest press conference to date at Grand Central Station • Press strategist and media liaison for Bette Midler's sold-out 35-city Divine Miss Millennium tour • Handled all aspects of Antonio "L.A." Reid's personal publicity including appointment as CEO and President of Arista Records • Heightened Desmond Child's profile throughout national media; award-winning producer/songwriter (Cher, Bon Jovi, Aerosmith) behind Ricky Martin's self-titled Grammy-nominated album and chart-topping hit "Livin' La Vida Loca"
Senior Account Executive
LaForce & StevensSenior Account Executive
Apr. 1998 - Oct. 1998Clients included: American Movie Classics (AMC), WE TV/Romance Classics, Lane Bryant • Handled all press for Romance Classics’ “The Big Toss” - largest bridal bouquet toss in history • Generated national publicity for AMC series - The Hollywood Fashion Machine • Talent liaison and press coordinator for event launching Lane Bryant’s “V-Girl” clothing line
Publicist, Sony Wonder/SMV
Sony Music Entertainment, Inc.Publicist, Sony Wonder/SMV
Mar. 1995 - Apr. 1998 • Generated national and local press coverage in broadcast and print outlets including Access Hollywood, People, Child, Billboard and Video Business • Daily media relations for audio and video product including the award-winning Sesame Street series, Nickelodeon titles, Random House titles, MTV video series and Nick at Nite Records • Assisted in developing special events to generate media exposure for Sony Wonder and SMV titles
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