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Work Background
HQ Worldwide ShowsSenior Project Manager
Sep. 2022
Barker LanghamProgram Manager - Expo 2020
Jun. 2021 - May. 2022Dubai, United Arab EmiratesStrategic Responsibilities: •Producing an overarching university operation plan including: event time logistics and delivery; SOPs to develop the university visit tours; key milestones and timeline •Overseeing hiring process for staff including the PMO Team, tour guides and supervisors •Developing and implement a plan of organizational resources required to support the effective implementation of the Education Program delivery plans and procedures •Being responsible for itinerary planning and logistics in collaboration with the Education Program team •Overseeing and managing employees during the Event period, ensuring all staff are fully trained and compliant with health & safety requirements •Providing and managing resources to perform the Operations and meet all agreed KPI’s •Ensuring that the tours and processes set in place are risk assessed and mitigation procedures are designed to ensure the health, safety and wellbeing of university groups on site Operational Responsibilities: •Overseeing the tours management and operations of the seven thematic tours •Managing operations team shifts rostering and deployments •Overseeing on-ground feedback management, crisis management and emergencies •Overseeing event-time communication channels •Performing other duties as assigned or as may be reasonably requested by the Education Program team •Supporting the Schools Education Program operations •Supporting other Expo departments, such as; Workforce program and Expo Explorer program •Handling the Senior Citizens Program by providing on-ground hospitality management and operations •Overseeing and managing the program’s team of 70 including the PMO team, Supervisors and Tour guides
Action ImpactAccount Project Manager
Jun. 2019 - Apr. 2020UAE - Dubai▪ Managing and overseeing all marketing communication activities and campaigns for the company or department. ▪ Working closely with the marketing director to plan and manage the execution of marketing campaigns using the full marketing mix, as appropriate, including direct mail, email, events, online and social marketing, to build awareness, generate new business leads. ▪ Planning and producing events and marketing campaigns from start to finish according to the request for proposal requirements, target audience and objectives. ▪ Sourcing and negotiating with vendors and suppliers and coordinating all operations. ▪ Leading promotional activities and marketing campaigns for the event. ▪ Ensuring event is completed smoothly and stepping up to resolve any problems that might occur. ▪ Analyzing the event’s success and preparing post marketing reports. ▪ Handling big client names in the market such as, DCT, FANR, DP World, FAB, LinkedIn, ENEC… ▪ Managing third-party vendors to maximize reach and campaign effectiveness. ▪ Supporting, developing and launching marketing campaigns to enhance the company's image, increase interest and enhance the positioning of the company. ▪ Securing input for internal engagement activities (Intranet posts, regional success stories, newsletters)
Dubai RetailMarketing Specialist & Senior Event Producer
May. 2017 - May. 2019Business Bay, Dubai, United Arab Emirates▪ Defining and executing the marketing communication activities according to the marketing plan. ▪ Increasing awareness and interest in DR destinations and drive footfall to the retailers by creating different marketing campaigns. ▪ Developing communication strategies and reconciling related marketing budgets. ▪ Developing and promoting branding initiatives consistent with company's objectives. ▪ Handling all retail events and marketing communication within the company. ▪ Producing marketing campaigns that meet Dubai Holding exceptions. ▪ Handling the marketing strategy for each event from social media, PR, digital plan, creative. ▪ Negotiating with contractors, subcontractors, suppliers and vendors to ensure each project/campaign is completed on time and as per the budget. ▪ Managing every aspect of an event from logistics and financial, including venue inspection, catering, material production, preparing event contracts, and organizing the agenda and running order of the event. ▪ Assisting the Marketing Director with the company's market plans, brand plans, budgets and monthly report. ▪ Identifying, developing and evaluating marketing strategies based on knowledge of established objectives, market characteristics and costs. ▪ Ensuring marketing ideas coincide with the company's brand and mission statement. ▪ Assisting with the development and writing of marketing materials, such as plans, newsletters recommendations and presentations. ▪Creating and maintaining consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments. ▪Supervising the design, production, and distribution of collateral and promotional materials to aid company’s targets and marketing programs. ▪Applying various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s social media presence. ▪Devising and presenting ideas and strategies to marketing team and higher management.
Flash EntertainmentProject Manager
Feb. 2017 - Apr. 2017Twofour54 Media Zone Authority, Abu Dhabi▪ Working on Mother of The Nation Festival 2017- MOTN 2017, that took place in Abu Dhabi Corniche. ▪ Handling the Majlis tent “the interactive sessions” and the progress zone. ▪ Handling different aspects of Event Project Management: Events production synchronization, scheduling and onsite management, administration. ▪ Handling all aspects of festival branding. ▪ Overseeing all details of project’s deliverables and ensure timely delivery. ▪ Managing every aspect of an event from logistics and financial, including venue inspection, catering, material production, preparing event contracts, and organizing the agenda and running order of the event. ▪ Negotiating with contractors, subcontractors, suppliers and vendors to ensure each project is completed on time and as per the budget. ▪ Briefing and supervising all ushers and promoters on site. ▪ Making sure everything is going smoothly during the event. ▪ Helping the accreditation team in getting accreditation for the suppliers and passes for the vehicles. ▪ Creating schedule for all the speakers who are participating in the Majlis to give workshops or interactive sessions. ▪ Working with the IT to make sure the schedule online is always updated and the online registration is on the run. ▪ Working on the post event report to hand over to the client and the employer.
ArtaajProject Manager
Oct. 2015 - Jan. 2017United Arab Emirates▪ Executing and managing a comprehensive event strategy and overseeing the different deliverables for the events. ▪ Handling different events and ensuring that all the proposals are completed efficiently. ▪ Managing different events including Newsweek Middle East Magazine Launch, RAI International 25th Anniversary Event, Emarat ALYOUM 10th Anniversary Event and Big Boys Toys 2015, IPIC Flag Day, Dubai Land Park National Day, Beauty Week for DSF. ▪ Managing different marketing activities and handling various aspects of marketing; including brainstorming, ideas for the campaigns and meeting different deadlines. ▪ Defining and executing the marketing communication activities according to the marketing plan. ▪ Track performance of all marketing and events campaigns. ▪ Increasing awareness and interest in Artaaj to increase sales and leads by creating different marketing campaigns. ▪ Developing communication strategies and reconciling related marketing budgets. ▪ Developing and promoting branding initiatives consistent with company's objectives. ▪ Handling events and marketing communications within the company such as; Newsletters, social media mediums, radio campaigns, PR releases… ▪ Preparing the final budget with the assistance of finance department. ▪ Leading promotional activities and marketing campaigns for the event.
MBC Group- Eventique EventsSenior Account Executive
Oct. 2012 - Sep. 2015United Arab Emirates▪ Supporting the social media marketing activities through Instagram, Facebook, YouTube and brochures for the promotions. ▪ Overseeing different aspects of event management including the venue selection, scheduling and negotiations with the suppliers. ▪ Managing and overseeing all marketing communication activities for the company such as PR releases, social media, offline advertising and radio campaigns. ▪ Managing different mega events and marketing campaigns including weddings and corporate events such as; Dubai International Film Festival, Arab Thought Foundation, Emirati Media Forum, Sharjah Media Center Award Ceremony, International Government Communication Forum and Press Conference, Abu Dhabi Book Fair, Clusters of Light Press Conference, Ajwan Ramadan Tent, Sparkling Tower Launching, Al Andalusia Wedding, Purple Garden Wedding, Indian Wedding, AlSuwaidi Wedding, La Petit Maison Wedding, Secret Garden Wedding, Phantom of the Opera Wedding, Ice Kingdom Wedding… etc. ▪ Working closely with different clients and ensuring to meet their expectations. ▪ Monitoring the different phases of different marketing campaigns. ▪ Keeping track record of the whole team and motivate them throughout the process. ▪ Getting involved in budgeting activities according to the forecasted expenses that were created after taking the quotes. ▪ Preparing a comprehensive proposal for the clients. ▪ Applying various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s social media presence.
O2 Marketing CommunicationsAccount Executive
Oct. 2009 - Aug. 2012United Arab Emirates▪ Working closely with big clients including Etisalat, Bridgestone, Intel, ADNATCO, FANR, Musanada, Global Village, Pepsico. ▪ Preparing different proposals for the clients and provide them with the client estimates. ▪ Organizing PR & marketing events (e.g. open days, press conferences) and serve as the company’s spokesperson. ▪ Facilitating the communication between the clients and the agency. ▪ Building positive relationships with stakeholders, media and the public. ▪ Contributing to different marketing communication activities. ▪ Leading marketing campaigns for clients. ▪ Supervising TVCs and a video shoot by overseeing the venue, casting team, creative team and the production crew. ▪ Working closely with VP Marketing and Account Director to develop and implement marketing strategies in support of agency’s objective and KPIs and to maximize the effectiveness of the Sales department. ▪ Working closely with the VP Marketing to create a company culture. ▪ Defining KPI's for measuring the success of the projects. ▪ Working closely with sales, PR, account and other cross-functional teams to drive marketing campaigns ▪ Monitoring, evaluating, and reporting on similar industry activities; make recommendations based on findings/opportunities discovered.
Saatchi & SaatchiAccount Executive
Jul. 2009 - Sep. 2009United Arab Emirates▪ Preparing proposals from the scratch for the presentations and different clients. ▪ Acting as the bridge between the clients and the creative team. ▪ Bringing different creative ideas for advertising and marketing campaigns. ▪ Proofreading and editing the final drafts before sending them to clients. ▪ Working and handling big clients like Fly Dubai, Mall of the Emirates... ▪ Overseeing the final results and approving them. ▪ Contributing and developing marketing campaigns. ▪ Working with agency employees to devise an advertising campaign that meets the client's brief and budget. ▪ Meeting with clients to discuss and identify their marketing requirements.
University Big Campaigns and ProjectsGraduation Campaign - Climate Change Advertising Campaign (U.N Choice)
Aug. 2008 - Dec. 2008UAE- Sharjah**Creating an advertising campaign for the "Climate Change" and won the U.N prize for the best creative campaign for Fall 2008. ▪ Studying the target audience and researching about them. ▪ Brainstorming the big idea and discussing them with the whole team members. ▪ Coming up with creative ideas and creating them ▪ Creating a media plan that are suitable for the campaign ▪ Creating few below the line ideas and presenting them. ▪ Presenting the whole campaign in front of some advertising companies and winning the prize for the best creative campaign.
Interone Resonance Middle East Company UAEIn front Office / Public Relation (Internship)
Jun. 2008 - Aug. 2008United Arab Emirates - Dubai▪ Answering all inquiries ▪ Receiving and sending all mails and applications related to the work. ▪ Marketing survey. ▪ Analyzing and researching about the new product. ▪ Creating four ideas for the new product for the advertising campaign ▪ Discussing the four ideas in front of the advertising team. ▪ Taking two ideas out of four for the advertising campaign.
University Big Campaigns and ProjectsMedia Planning Campaign - Sharjah Islamic Bank (Hofinco)
Jan. 2008 - May. 2008UAE - Sharjah▪ Creating a media plan campaign. ▪ Promoting me as team leader assistant for the project ▪ Meeting with the client and discussing their main goals from the campaign. ▪ Presenting the big ideas in front of the big leaders of the bank. ▪ Coming up with a reasonable budget for the campaign.
University Big Campaigns and ProjectsCreating a blog http://uaemediamadness.blogspot.com
Jan. 2008 - May. 2008UAE - Sharjah▪ Creating a blog about UAE Internet Marketing. ▪ Studying the Internet Market in UAE. ▪ Publishing the blog and presenting it in front the other members.
Global Village – Bahraini CornerBusiness Owner / Team Leader
Nov. 2007 - Mar. 2008UAE - Dubai▪ Handling all daily sales MIS report. ▪ Handling the cash flow. ▪ Handling all team schedules (working hours). ▪ Arranging for the missing items between the main store and the branches. ▪ Providing a training and leading the sales team.
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