RDS Ventures, Inc.President
Dec. 2017Dana Point, CA and Cleveland, OH2020 - Current: Independent consultant contracted to implement cross-selling strategies across five brands. Created bundled offerings which increased multi-item sales by 21% and new individual cross sales by 17%. I utilized text messaging, emails, social media ads, and limited outbound calling to achieve this growth.
2017 - 2020: Owned Nutrition Zone franchises in Dana Point and San Clemente, California. Drove growth in both sales and margins by 30% in first year of ownership by leveraging POS data to enhance CX through upselling, target non-returning customers, and reward top customers.