Piraeus BankHead, Strategic Services, Group Marketing & Communications
Jun. 2003 - Nov. 2010Athens, Attiki, Greece_ Created and staffed the New Marketing Department of Piraeus Bank S.A.
- Recording competitors’ advertising strategies and new products’ launch, Banking Trends and developments, on a daily basis (i.e., gathering data from specialist agencies and the World Wide Web). Evaluation of collected information, Analysis and Reporting to the Top-Level Executives by special alerts and detailed monthly reports, focusing on points of interest by Department (e.g., Credit Cards, Consumer Loans).
- In-depth ad hoc research on banking areas where Piraeus Bank might expand and confidential reports for the President of the Bank.