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Work Background
UF Health Central FloridaSenior Designer
Mar. 2024Leesburg, Florida, United States• Provide creative direction and design to effectively advance the mission of the organization. • Support external and internal audiences, including the programs the organization serves. • Responsible for concept, design and layout of all event materials, collateral and publications to support two hospital campuses, medical group physicians and hybrid ER/urgent care facilities. • Collaborate with advertising agency of record for the successful execution of external campaigns. • Manage and execute use of corporate logos and branding procedures to ensure all corporate collateral complies with graphics standards of the organization's brand.
WalgreensArt Director / Designer
Dec. 2019 - Jan. 2024United States• Collaborated in a cross-functional team, providing pivotal design support to key business-to-business (B2B) and business-to-consumer (B2C) departments in the specialty pharmacy sector. • Upheld and enforced brand standards, utilizing innovative design strategies and creative solutions to gain a competitive edge in the market. • Enhanced customer trust and reinforced company’s competency to payers and providers by applying intelligent design across all marketing communications channels.
AllianceRx Walgreens PharmacyGraphic Designer
Dec. 2019 - Jul. 2023United States• Worked collaboratively, offering cross-functional design support to key departments (Marketing, Corporate Communications, HR, Payer, Patient, Provider, Pharma, 340B) of specialty pharmacy. • Upheld brand standards and helped propel the company forward through the use of forward thinking design and creativity to supersede competitors. Ensured the integrity of the brand is present through patient education materials, direct mail, advertising, digital, branded platforms, and targeted campaigns, while maintaining continuity in all facets of the brand experience. • Assured our patients of our commitment to their health/well-being and affirming our competency to payers and providers through the application of smart design in all communications.
SodexoProduction Design Consultant
May. 2018 - Aug. 2018Altamonte Springs, FL• Provided graphic design to Sodexo’s Proposal Design Team, helping to create massive proposals • Upheld brand standards and utilized designated templates with highly scrutinized style sheets to uphold cohesiveness between designers working on proposals collaboratively.
AdventHealth WatermanGraphic Design Consultant
Jan. 2014 - Jun. 2020Orlando, Florida Area• Provided creative solutions, art direction and design to AdventHealth Waterman's internal marketing team to assist in their consumer direct marketing efforts. • Mostly B2C marketing, but also some B2B and internal marketing efforts.
Franklin EntertainmentGraphic Design Consultant
Aug. 2012 - Dec. 2021Greater Los Angeles Area• Helped DeVon Franklin and his company, Franklin Entertainment, with creative design solutions, marketing and advertising efforts • PROJECTS: the motion picture 'BREAKTHROUGH' (released April 2019), his book 'The Truth About Men' (published February 2019), 'The DeVon Show' presentation pitch and various other projects.
AdventHealth Medical GroupSenior Designer
Apr. 2011 - Dec. 2013Maitland• Successfully led the re-branding initiative for this large, multi-specialty physician group, establishing/upholding robust brand standards, guidelines and templates. • Mentored traffic coordinator towards the development of essential production artist skills, thereby enhancing the efficiency of the marketing team and providing additional support.
Florida Hospital Volusia/FlaglerCreative Manager for Regional Marketing
Jan. 2011 - Apr. 2011Ormond Beach, Florida, United States• Established, executed, and maintained the division's brand standards and guidelines. • Developed conceptual design solutions and the execution of creative deliverables.
Scholastic Book FairsGraphic Design Consultant
Jun. 2008 - Jul. 2016Lake Mary, FL• Provided both remote and in-house creative design support on marketing materials for various themes of elementary and middle school marketing materials, which included booklists, posters, flyers, guidebooks, mailers, displays and other promotional items. • Worked with original artwork from remote illustrators, to seamlessly incorporate illustrations into marketable promotional materials, while ensuring their integrity.
DaynerHall AdvertisingArt Director
Feb. 2007 - Sep. 2007Orlando, Florida AreaI was an art director for a short time with this agency until having my son, Christian. Soon after giving birth, I went back into freelance design in order to be at home. So glad to have worked with such a talented group of people. Agency work was a great learning and growing experience for me.
cdtdesignGraphic Design Consultant
Aug. 2001 - Dec. 2021Central Florida• Provided creative direction, design, and development for corporate clients, facilitating effective communication of their brand message to consumers through strategic design, compelling imagery, typography, and composition. • Upheld stringent brand standards while enabling innovative visual representation of client brands. • Collaborated effectively with marketing coordinators, project sponsors, writers, and traffic coordinators, leveraging strong communication skills to ensure seamless project execution. • Managed and provided constructive feedback to subcontracted designers, ensuring high-quality output and alignment with client expectations, primarily in the B2C healthcare, publishing, and entertainment sectors. CLIENTS INCLUDED: AdventHealth, Florida Hospital, Franklin Entertainment, Orlando Magic, Scholastic Book Fairs, Strang Communications, Sodexo, and more
AdventHealthGraphic Design Consultant
Aug. 2001 - Jun. 2020Orlando, Florida Area• Successfully led the re-branding initiative for this large, multi-specialty physician group, establishing/upholding robust brand standards, guidelines and templates. • Mentored a traffic coordinator towards the development of essential production artist skills, thereby enhancing the efficiency of the marketing team.
Fidelity PressPre-Press Specialist / Production Artist / Junior Designer
May. 1999 - Aug. 2001Orlando, Florida AreaProvided pre-press production and creative graphic design to clients of this printer.
Jordan/Norris Commercial PrinterPre-Press Specialist / Production Artist / Junior Designer
Sep. 1997 - May. 1999Kissimmee, FLPerformed pre-press production duties, along with production and layout design.
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