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Work Background
LexmarkGlobal Marketing Design manager
Jan. 2023Lead and direct the production of print, digital and video media used for worldwide marketing. Consultant to internal stakeholders and liaison to the creative resources and personnel needed to develop high-quality content. Create an environment for the team to establish and implement design/format standards and processes to produce consistent and high-quality marketing assets. Oversee the day-to-day performance of a creative team, including U.S. and Cebu, Philippines team members.
PlatformQ EducationVice President Marketing
Jun. 2022 - Nov. 2022United StatesLead marketing efforts for a national educational technology company and its college and university clients. Guide development of new creative assets, brand positioning, advertising campaigns, marketing materials, advertisements, landing pages, lead forms, and SEO-driven copywriting for SaaS products and services. Develop a business workflow for lead generation, continually improving business processes.
• Supervise marketing team and marketing strategies for 60+ higher education clients
• Develop new market research, including features, SEO/SEM data, and pricing
• Completed implementation of new company website design with SEO copywriting strategy
Eastern Kentucky UniversityDirector Of Brand Management
Jan. 2016 - Jun. 2022Richmond, KentuckyOversee all branding, licensing, and digital marketing activities for the University, providing key guidance and leadership to a team of 9. Collaborate with multiple departments to complete projects. Develop and execute winning strategies aimed at growth and retention. Manage a $750K annual budget. Control social media and website presence, including overseeing content development and digital marketing activities. Enable continuous improvement by developing new policies and procedures.
• Serve as Managing Editor for the semiannual alumni magazine.
• Spearhead the launch of a new university website.
• Lead team to earn multiple professional awards.
Eastern Kentucky UniversityDigital Marketing Strategy and Optimization Manager
Aug. 2015 - Jan. 2016Richmond, KentuckyDeveloped digital marketing strategies and campaigns in collaboration with colleagues. Design and implement landing pages that capture prospect information. Produce reports and communicate effectiveness of campaigns. Recommend and manage budgets, establish timelines, and initiate projects based on need.
Georgetown CollegeDirector of Digital & Web Marketing
Aug. 2012 - Aug. 2015Georgetown, KentuckyManaged all aspects of college-wide web presence and digital marketing campaigns. Prioritized work and multi-tasked to guide several web projects simultaneously, including design, photography, and video. Produced video and webcasts for college events. Built and managed digital campaigns, utilizing analytics and expertise to adjust strategies and maximize efficiency.
• Served on the Presidential Inauguration committee.
• Raised awareness and grew revenue by deploying an online giving solution.
First Baptist Church KnoxvilleDirector of Communications
Jun. 2008 - Jun. 2012Knoxville, Tennessee, United StatesLed all aspects of the Communications Department, including managing a budget, negotiating contracts for media and printing, writing press releases, and maintaining the Church's website. Built a successful team by training staff on innovative technology and web systems.
• Enabled church to stream services by introducing a live webcasting system.
• Strengthened community relationships by serving as Outreach Committee liaison and frequently communicating with the public.
• Modernized and improved technology available by advising on installations during a facility renovation.
SpeakFounder
May. 2006United StatesExecute multiple website development projects, website migrations, digital marketing, and ecommerce projects. Lead training events, give presentations, and guide clients through technical aspects of marketing. Create engaging websites and engaging digital content.
• Provide services in website development, website migration, consulting, and technical training
• Established online marketing company, quickly growing startup to 100+ clients.
• Develop solutions and strategies for clients, including hardware and software support.
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