PlatformQ EducationVice President Marketing
Jun. 2022 - Nov. 2022United StatesLead marketing efforts for a national educational technology company and its college and university clients. Guide development of new creative assets, brand positioning, advertising campaigns, marketing materials, advertisements, landing pages, lead forms, and SEO-driven copywriting for SaaS products and services. Develop a business workflow for lead generation, continually improving business processes.
• Supervise marketing team and marketing strategies for 60+ higher education clients
• Develop new market research, including features, SEO/SEM data, and pricing
• Completed implementation of new company website design with SEO copywriting strategy