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Work Background
MBA Candidate
EsadeMBA Candidate
Jun. 2023Barcelona, Catalonia, Spain- Global marketing scholarship awardee and participant in the full-time MBA '23-'24 Programme at ESADE - President, Asia Business Club - VP of Alumni Relations & Operations, Technology Club
APAC Integrated Marketing Manager - Consumer Business
MicrosoftAPAC Integrated Marketing Manager - Consumer Business
Jul. 2021 - Mar. 2023Singapore
APAC Integrated Marketing Manager - Industry (B2B)
MicrosoftAPAC Integrated Marketing Manager - Industry (B2B)
Nov. 2018 - Jul. 2021SingaporeOversees direct investment in targeted industry (FSI, Public Sector) marketing communication initiatives for global engagement programs, on-ground events, webinars, paid digital campaign, and eDMs.
APAC Integrated Marketing Manager - Modern Workplace (B2B)
MicrosoftAPAC Integrated Marketing Manager - Modern Workplace (B2B)
Sep. 2017 - Oct. 2018Singapore
Category Lead - Consumer Windows & Office
MicrosoftCategory Lead - Consumer Windows & Office
Nov. 2016 - Aug. 2017PhilippinesConstructed Windows and Office category growth strategy in alignment with regional and global plans through close collaboration with sales, data, and marketing teams.
Category Lead for Tablets and Accessories/Wearables
Samsung ElectronicsCategory Lead for Tablets and Accessories/Wearables
Jan. 2015 - Oct. 2016PhilippinesLed a team of product marketing managers, created local go-to-market and distribution strategies, assessed market trends to assure competitiveness and optimal SKU placement in market segments, and oversaw deployment of initiatives to ensure cohesion with brand and business vision.
Product Marketing Manager for Flagship Smartphones
Samsung ElectronicsProduct Marketing Manager for Flagship Smartphones
Jan. 2012 - Dec. 2014PhilippinesServed as Business Owner for flagship Galaxy S and Galaxy Note franchises (2012-2014) crafting comprehensive product lifecycle plans including retail price scheduling, demand forecasting, distribution strategies, promotions, and ATL/BTL initiatives.
Product Marketing Manager for Entry-level Smartphones
Samsung ElectronicsProduct Marketing Manager for Entry-level Smartphones
Jul. 2011 - Dec. 2011PhilippinesServed as business owner for Galaxy Y (2011) and led the “Level-up” switching campaign responsible for Samsung gaining market leadership in the smartphones category in 2011. Campaign was recognized as best in the Southeast Asia region, with an MPSA score of 41%.
Samsung Asia Elite (Management Trainee, Marketing)
Samsung ElectronicsSamsung Asia Elite (Management Trainee, Marketing)
Jun. 2010 - Jun. 2011PhilippinesMoved across different functions of Marketing (Trade, Communications, Product) to work on various projects and gain holistic business knowledge for an accelerated path post-program
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