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Work Background
Administrator
Baha'i National CenterAdministrator
Apr. 2024United States• Produced monthly Seekers Newsletter, increasing subscriber through strategic content • Drove a 226% increase in daily page visits by implementing targeted content strategy • Launched "Ask the Aunties" column, driving higher click-through rates and generating monthly responses/questions for Aunties • Editorial design for American Baha'i magazine (circulation 45,000+), managing layout and advertisement design and placement • Managed Communications Department correspondence, resolving weekly inquiries • Expanded Facebook reach by 2156% during key growth period •Increased content interactions by 7300% through data-driven content calendar implementation • Executed comprehensive market research and provided strategic consultation on youth marketing initiatives for the Wilmette Institute and American Bahá'í, resulting in targeted outreach campaigns that increased youth engagement by 35% and expanded digital presence across key platforms Skills: Editorial Design & Layout, Content Strategy & Management, Social Media Marketing, Project Management & Research, Stakeholder Communication, Meeting Facilitation
Marketing Consultant
EXPRESSIONS BEHAVIORAL HEALTHCARE, LLCMarketing Consultant
Apr. 2016Belton, Missouri, United StatesUpdate all marketing materials print, social media creative direction, and implement a new outreach communication program. Create merchandise and uniform design. • Increase user satisfaction with perceived find-ability of information and redesign of website. • Conducted comprehensive market research and analysis to identify target demographics, industry trends, and competitive landscape, resulting in data-driven marketing strategies. • Collaborated with the executive team to develop and execute integrated marketing plans, aligning messaging with the organization's mission and values. • Spearheaded successful branding initiatives, ensuring brand consistency across all materials, both digital and print. • Created impactful outdoor signage solutions that captured attention and conveyed essential information, contributing to increased foot traffic and brand recognition. • Spearheaded the design of large format signage projects, such as trade show displays, and building wraps, delivering visually stunning and memorable installations that garnered positive attention.
Contract Graphic Designer
Inkflo - Print and Design SolutionsContract Graphic Designer
Apr. 2015 - Sep. 2017Houston, Texas, United StatesObjective: Conceptualize and design strategic campaigns in print and graphic elements for visual communication; indoor, outdoor, and large format signage. • Conducted market research to stay updated on industry trends and competitor activities, leveraging insights to create designs that remained competitive and relevant. • Collaborated closely with cross-functional teams, including marketing, sales, and production, to understand project objectives and deliver high-quality design solutions that met or exceeded expectations. • Designed a wide range of print materials, including brochures, flyers, posters, and banners, consistently maintaining brand consistency and visual appeal. • Ensured all visual communication materials and signage adhered to brand guidelines, effectively reinforcing brand identity and messaging.
Art Director
2daypostcards.comArt Director
Jan. 2006 - Oct. 2023Facilitate company day-to-day operations on behalf of owner. Spearhead in-house marketing efforts for online clientele, including direct mail campaigns, small business marketing, social media flyers, e-flyers. Conduct morning meetings to monitor project status. • Supervise team of over 10 designers, customer service representatives, and printer technicians in creating customized dynamic print and digital content to advance brand management strategies for customers. • Created handbook of standards, including commonly used terms, phrases, and jargon to assist in new hire orientation, which increased productivity and knowledge by 80%. • Bridge communication between design staff and clients; manage vendor relationships and orders, including reviewing proofs before being sent out to clients. • Research client competitors to ensure market advantage while keeping total campaign cost up to 30% lower than other local printers to build sustainable clientele. • Produced direct mail and email campaigns securing response rates of 18%. • Led daily operations and spearheaded creative role recruitment, successfully hiring diverse professionals. • Conducted in-depth interviews, assessed skills, and implemented effective selection processes aligned with organizational goals. • Built and managed collaborative teams, implementing streamlined onboarding for an 80% increase in new hire productivity. • Cultivated positive candidate experiences, serving as a liaison between design staff and clients with strong communication skills. • Broadening the search ambitiously by creatively exploring graduate portfolios, attending networking events, and leveraging the power of word-of-mouth referrals to identify top-tier talent. • Crafted engaging and collaborative job descriptions on various platforms to attract top-notch talent, ensuring our selection processes are not just effective but also aligned with the unique spirit and goals of our organization.
Assistant Event Coordinator & Promoter
Rogue SceneAssistant Event Coordinator & Promoter
Jan. 2005 - Jan. 2007Houston, Texas AreaObjective: To generate designs for new experiences, prototypes, presentations and strategies, including product launches, product labels, and promotional material. Coordinated events, such as fashion shows, birthday celebrations, product launches, and special events. Decorated venues according to theme. Corresponded with other contracted vendors, such as catering, bakery, furniture rentals, and facility management.
Graphic Designer
Eggshell MediaGraphic Designer
Jan. 2005 - Jan. 2006Houston, TXObjective: To develop brand identity, production of promotional material, and technical illustrations for clients. Designed 3-dimensional engaging point of purchase displays for cashier desks, exhibits, and mobile outreach. • Strategized cross-departmental initiatives with accounting, coding, and development to produce multichannel marketing. • Increased brand awareness within target demographic by 35%, in collaboration with the internal marketing team and external public relations agencies.
Customer Service Representative
Broadway Across AmericaCustomer Service Representative
Mar. 2002 - Feb. 2005Houston, Texas, United States- Managed VIP subscriber relations for Broadway shows nationwide, ensuring exceptional customer service experiences. - Handled high-profile clientele with a focus on personalized attention and exceeding VIP expectations. - Facilitated seamless ticketing processes and resolved any concerns or issues promptly for VIP subscribers. - Collaborated closely with internal teams to coordinate special arrangements, including seating preferences and exclusive event access. - Maintained a deep understanding of Broadway productions, providing detailed information and recommendations to VIP subscribers. - Acted as a dedicated point of contact for VIPs, building strong relationships and anticipating their unique needs. - Coordinated VIP events, meet-and-greets, and backstage experiences to enhance the overall subscriber experience. - Implemented feedback mechanisms to continuously improve VIP services and satisfaction levels. - Utilized excellent communication skills to convey show details, benefits, and exclusive opportunities to VIP subscribers. - Successfully met and exceeded customer retention goals, contributing to the overall success of VIP subscription programs.
Graphic Designer
Missouri YMCA Youth and GovernmentGraphic Designer
Jul. 2001 - Jul. 2001Nevada, MOObjective: Utilized corporate branding strategies to design impactful billboards that drive brand recognition and customer engagement. • Brand Consistency: Successfully maintained brand consistency across all billboard designs for YMCA, ensuring that visual elements align with the company's messaging and identity. • Cost Efficiency: Implemented cost-effective design solutions that reduced production expenses by 15% while maintaining the quality and impact of the billboards.
Marketing Design Consultant
It's Fête Design & MarketingMarketing Design Consultant
Jan. 2001United StatesCrafting distinctive graphic designs tailored for business and special events, encompassing brochures, wedding invitations, SEO content, Google AdWords campaigns, social media visuals, and engaging email marketing materials. Delivering exceptional event experiences by coordinating vendor contracts, maintaining communication, overseeing wedding logistics, and orchestrating program festivities while fostering empathetic connections with clients' lives. • Organize vendor contracts and maintain communications; serve as liaison for the couple getting married; manage wedding day logistics, including seating chart, catering, deliveries, and set up; and direct program and festivities. • Build empathy and emotionally connect to the lives of clients.
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