2daypostcards.comArt Director
Jan. 2006 - Oct. 2023Facilitate company day-to-day operations on behalf of owner. Spearhead in-house marketing efforts for online clientele, including direct mail campaigns, small business marketing, social media flyers, e-flyers. Conduct morning meetings to monitor project status. • Supervise team of over 10 designers, customer service representatives, and printer technicians in creating customized dynamic print and digital content to advance brand management strategies for customers. • Created handbook of standards, including commonly used terms, phrases, and jargon to assist in new hire orientation, which increased productivity and knowledge by 80%. • Bridge communication between design staff and clients; manage vendor relationships and orders, including reviewing proofs before being sent out to clients. • Research client competitors to ensure market advantage while keeping total campaign cost up to 30% lower than other local printers to build sustainable clientele. • Produced direct mail and email campaigns securing response rates of 18%. • Led daily operations and spearheaded creative role recruitment, successfully hiring diverse professionals. • Conducted in-depth interviews, assessed skills, and implemented effective selection processes aligned with organizational goals. • Built and managed collaborative teams, implementing streamlined onboarding for an 80% increase in new hire productivity. • Cultivated positive candidate experiences, serving as a liaison between design staff and clients with strong communication skills. • Broadening the search ambitiously by creatively exploring graduate portfolios, attending networking events, and leveraging the power of word-of-mouth referrals to identify top-tier talent. • Crafted engaging and collaborative job descriptions on various platforms to attract top-notch talent, ensuring our selection processes are not just effective but also aligned with the unique spirit and goals of our organization.