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Work Background
coCeleratePartner at CoCelerate
Jun. 2021Hollywood, Florida, United StatesThe coCelerate Leadership Academy offers participants a challenging, practical learning experience not often provided in traditional educational and training environments. Our certificate programs require open curiosity, active engagement and a commitment to get outside one’s comfort zone.
Pink Studio-CentralPrincipal / Creative Director
Oct. 2009Plantation, Florida, United StatesAs the founder of The Pink Collective® Advertising Agency, my unwavering commitment has been to cultivate and lead a team of top-tier executives, all dedicated to steering companies away from a commodity-focused mindset and towards becoming brand-centric organizations. Our primary focus is on infusing the art of storytelling into businesses, from non-profits to startups, with a passionate dedication to translating the very essence of their brand. My role primarily revolves around spearheading new business development and seamlessly integrating new clients into our organization. It is absolutely essential that we guide these new partners through our comprehensive brand discovery and strategy process before embarking on any creative endeavors. I take pride in providing a uniquely immersive, end-to-end creative experience, which has a well-documented history of success in both B2B and B2C markets, spanning local, national, and international clientele. My approach is characterized by a tireless commitment to comprehending and effectively conveying our clients' businesses, values, strategic visions, goals, organizational cultures, industry landscapes, and market challenges. This comprehensive understanding enables me to craft and cultivate relevant brand identities, ingenious strategies, and distinctive brand narratives, all meticulously tailored to resonate with our clients' crucial stakeholder audiences. Client History: Baptist Health South Florida
Broward Health
UHealth Sports Medicine
Sylvester Comprehensive Cancer Centers
Bascom Palmer Eye Surgery
University of Miami Health System
Palm Beach State College
Atlantis University
Orchid Insurance
South Florida Commuter Service
Diamonds in the Rough
Camillus House
Headquarter Toyota
Denunzio Interior Design
Mad 4 MarketingCreative Director
Mar. 2006 - Oct. 2009As a Creative Director, I have consistently demonstrated my ability to lead and inspire creative teams, driving the conception and execution of innovative and compelling marketing and branding campaigns. My responsibilities encompass overseeing the entire creative process, from ideation to final delivery, ensuring that each project aligns with the organization's strategic goals and maintains a consistent and impactful brand identity. I have a proven track record of transforming ideas into visually stunning and emotionally resonant experiences, both in traditional and digital media. With a keen eye for design and a deep understanding of consumer behavior, I have successfully delivered creative solutions that have not only met but exceeded client expectations, contributing to the growth and success of the brands I've had the privilege to work with. My passion for storytelling, combined with my strategic mindset, has consistently resulted in elevated brand presence and engagement. Overview Highlights:
• Directing design and layout for overall work.
• Meeting client expectations for proposed work.
• Following all assigned projects to completion
• Producing superior quality work
• Accomplishing assigned tasks on time and meeting all deadlines.
• Working extended hours to complete assigned projects
• Exhibiting professional demeanor at all times
• Satisfactorily responding to the requests and creative needs of the brand management team
• Supporting the Creative Services Process as proscribed by the Sr. Director of Creative Services and the Senior Creative Services Team
• Mentoring design and production staff
• Performing as role models, exhibiting professional level performance, work results, and demeanor
• Inspiring and motivating the design and production team to achieve better than satisfactory performance and results
• Actively participating in all regularly scheduled staff meetings
Floors TodayCreative Director
Apr. 2004 - Aug. 2005Doral, FLIn charge of all creative for all 27 stores. Main duties include print adverts creative, TV creative, and in store point of purchase signage.
gravitycheck Marketing GroupPrincipal / Creative Director
Jan. 2003 - Dec. 2006North Miami Beach, FLAs Founder and the Chief Creative Officer, I led a dynamic team of six professionals within a specialized advertising agency focused on point-of-sale and sales promotions. My daily responsibilities extended beyond creative leadership to encompass new business development and strategic networking efforts aimed at enhancing the agency's visibility and attracting potential clients. In my role as the agency's Creative Director, I meticulously orchestrated and strategized client campaigns, collaborating closely with the account team to ensure flawless execution and deliver the highest level of customer service. Among our esteemed clientele were renowned brands such as Presidente and Black & Decker Latin America, both representing significant accounts under the banner of Gravitycheck MG. Remarkably, within just three years of operation, our agency surpassed the million-dollar sales milestone, a testament to our relentless commitment to excellence. Our exceptional client work earned us numerous accolades within the industry, underscoring our dedication to delivering innovative and award-winning campaigns.
The Alison GroupSr. Art Director
Feb. 2001 - Aug. 2003North Miami Beach, FLAs a seasoned Senior Art Director specializing in point-of-sale (POS) and point-of-purchase (POP) displays, I bring a wealth of experience and creative prowess to the forefront. Throughout my career, I've consistently demonstrated an innate ability to conceive and craft visually mesmerizing designs that serve as catalysts for consumer engagement and drive sales precisely at the critical moment of purchase. At the heart of my role lies the orchestration of cross-functional teams, guiding them through the conception, creation, and flawless execution of innovative and impactful POS and POP display solutions. My creative prowess extends across a spectrum of mediums, encompassing in-store signage, interactive displays, packaging, and beyond. In addition to my design acumen, I have a holistic grasp of project management, budgeting, and vendor coordination. Over the years, I've adeptly overseen projects from their inception to fruition, ensuring seamless execution and timely delivery of exceptional display solutions. My fervor for seamlessly fusing creativity with strategic acumen, coupled with my unwavering commitment to staying at the forefront of industry trends, unequivocally positions me as an invaluable asset in crafting indelible, sales-boosting point-of-sale and point-of-purchase displays that elevate brand visibility. Key Achievements and Responsibilities:
Spearheaded the conceptualization, design, and layout of all client projects.
Crafted meticulous mock-ups for client presentations to ensure an impactful visual pitch.
Enforced stringent adherence to design quality and standards across all design elements.
Orchestrated an efficient art/edit workflow throughout planning and production phases.
Collaborated closely with production managers and vendors, ensuring the seamless and timely production of high-quality displays.
Avanti- Case HoytArt Director
Feb. 1998 - Sep. 2001Miami, FLAs an accomplished Art Director, I've had the privilege of collaborating with prestigious global brands, including Royal Caribbean, to craft visually striking and impactful marketing campaigns that resonate across diverse audiences. Through collaboration with cross-functional teams, I've driven the development of compelling visual concepts and brand strategies closely aligned with Royal Caribbean's global objectives. My track record demonstrates an ability to translate brand narratives into captivating visuals, spanning both traditional and digital realms. I excel in designing and implementing campaigns that consistently surpass the high standards set by renowned brands. My strategic art direction, marked by meticulous attention to detail, has been a key contributor to Royal Caribbean's global success, elevating brand recognition and engagement. My passion for storytelling, combined with an in-depth understanding of the cruise industry and travel market, uniquely positions me as a valuable asset in advancing the creative endeavors of this esteemed brand. Key Responsibilities:
• Designed a diverse range of marketing materials, including brochures, booklets, flyers, ads, and billboards, aligning with strategic directives from the creative director and account executives.
• Fostered seamless coordination between client service teams and interactive marketing personnel to ensure the integration of traditional and interactive advertising efforts.
• Collaborated closely with fellow art directors, copywriters, and designated team members to produce exceptional materials.
• Provided comprehensive guidance to production personnel, ensuring the smooth execution of approved designs, including specifying inks, papers, sizes, and other production details.
• Oversaw and directed photography sessions, tapings, press-proofings, and production designers to ensure top-quality outcomes.
G&G AdvertisingSenior Graphic Designer
Aug. 1996 - Mar. 1998Miami Lakes, FL• Lead multiple projects and organizeed workload to meet changing and aggressive deadlines under the direction of Creative Director
• Responsible for managing the adjustment of all imagery used in print collateral through retouching, compositing and color-correction
• Reviewed and adjusted print collateral imagery prior to releasing for approval
• Developed conceptual designs that met the needs of the client while adhering to brand standards – • Communicateed job details to team members to assure projects were completed in a thorough and efficient manner
• Coordinated with Creative Director and Project Manager to develop creative solutions
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