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Work Background
mariyakallagova.comStrategia kreatywna
Jan. 2024Warszawa, Woj. Mazowieckie, Polska
Piesotto - psi cateringChief Marketing Officer
Jan. 2024 - Oct. 2024Warszawa, Woj. Mazowieckie, Polska
Rozetka.plMarketing Director
Aug. 2023 - Feb. 2024Warszawa, Woj. Mazowieckie, Polska
Uniwersytet WarszawskiTrener w programie Uniwersytet Warszawski dla Ukrainy
Jul. 2023 - Sep. 2023Warszawa, Woj. Mazowieckie, Polska
Tribe47Creative Director
Aug. 2022Warszawa, Woj. Mazowieckie, Polska
Tribe47Partner
Feb. 2020
Tribe47Digital Marketing Executive
Jan. 2019Warszawa, woj. mazowieckie, Polska⚆ creating and executing marketing strategies for Tribe47 clients
⚆ providing consultancy workshops for current and potential clients
⚆ creating sales offers
⚆ building and leading project teams for executing marketing and product related projects, recruiting and growing talent ⚆ co-creating company standards and processes
Tribe47Digital Project Manager
May. 2017 - Dec. 2018Warszawa, woj. mazowieckie, Polska⚆ co-creating end-to-end online marketing funnels for clients
⚆ overseeing execution of marketing projects in order to achieve KPI (content subscription and fintech)
⚆ coordinating project members’ work (content marketing, graphic design, UIX/UI, web development, performance marketing)
⚆ managing projects’ scopes and budgets
⚆ overseeing and driving product changes
Meant4Digital Marketing Manager for iGambling product
Jun. 2015 - Apr. 2017Warszawa, woj. mazowieckie, Polska⚆ leading the design and development of communication and marketing materials
⚆ coordinating digital marketing efforts (SEO, Social Media, SEM, affiliate marketing) in order to achieve KPI for Polish and Russian market
⚆ successfully executing conversion funnel optimisation (user segregation, e-mail and SMS campaigns, setting up telemarketing and user onboarding)
⚆ optimising lead costs by source and ROI for specific marketing programs
GamekitOnline Marketing Manager (Google Ads)
Dec. 2014 - May. 2015Warszawa, woj. mazowieckie, Polska⚆ provided lead generating online marketing campaigns for various markets (Poland, Spain, Italy, France, Turkey, Russia, USA) ⚆ optimised the campaigns using A/B testing and Google Analytics ⚆ worked within budgets to deliver highly convertible, relevant site traffic ⚆ collaborated with internal teams to deliver convertible landing pages/graphic materials and optimise user experience
Arteria S.A.Product Trainer (Google Project)
Apr. 2014 - Dec. 2014Warszawa, woj. mazowieckie, Polska⚆ designed and delivered training programs on Google products (AdWords, Youtube, Google Analytics)
⚆ provided employee on-boarding trainings (Google products, Salesforce)
⚆ organised workshops to improve the performance of teams' members
⚆ prepared feedback survey forms, training manuals, and support materials ⚆ involved in the recruitment of new staff
Arteria S.A.Team Leader (Google Project)
Jan. 2014 - Dec. 2014Warszawa, woj. mazowieckie, Polska⚆ managed account strategists department (10-15 people, PL, RU and UA markets) reported on team's performance and progress ⚆ organised product and sales trainings, responsible for conducting coaching and developing each team member ⚆ motivated the team to achieve high standards and KPI targets
Arteria S.A.Google Ads Account Strategist
Jan. 2013 - Dec. 2013Warszawa, woj. mazowieckie, Polska⚆ planned, created and executed advertising strategies for Google Ads clients
(1000+ Google Ads campaigns created)
⚆ achieved sales targets and KPI
⚆ developed and sustained long-term relationships with B2B customers
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