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Work Background
RSM UKBusiness Transformation Marketing Manager
Jan. 2024London, England, United KingdomAs the National Marketing Manager at RSM, I drive growth and visibility for the Business Transformation consulting team through strategic marketing and communication initiatives. My role involves formulating and executing comprehensive marketing strategies that deliver measurable ROI, ensuring alignment with the broader consulting vision by collaborating with five consulting solutions teams. I partner closely with industry marketing teams to create impactful content and campaigns that amplify our consulting solutions. Additionally, I lead our public relations and social media strategies, advising key commentators to enhance our brand presence across various platforms. Building strong strategic relationships with leadership, including the Head of Business Transformation, I develop personal branding initiatives that resonate internally and externally. My focus on optimising demand generation through targeted campaigns has significantly contributed to creating new opportunities for our team. A notable achievement during my tenure has been leading collaborative workshops with the Head of Business Transformation and consulting partners to create foundational messaging for our team. This messaging now serves as the cornerstone for all our marketing strategies, ensuring consistency and impact across initiatives. My expertise lies in translating complex consulting solutions into compelling narratives that resonate with our target audience. Ultimately, my work drives business growth and establishes thought leadership in the Business Transformation space.
Simon-Kucher & PartnersCommunications and Marketing Manager - UKI
Jul. 2022 - Jan. 2024London, England, United KingdomIn my role at Simon-Kucher and Partner, I have successfully devised and implemented a comprehensive full-funnel marketing strategy tailored for the UK and Ireland markets while managing a junior team. I independently oversee a dynamic press office, cultivating valuable relationships with Tier 1 and trade journalists across our ten practice areas, resulting in a 1000% increase in media reach and hits within my first six months. I effectively manage multiple external agency partnerships, ensuring optimal collaboration and resource utilisation. My focus on creating impactful thought leadership content has reinforced our PR and marketing strategies, showcasing our firm's expertise in pricing and growth. I work closely with the Global Campaigns team to localise global initiatives, providing insights for strategic PR planning. Additionally, I coordinate all awards and ranking submissions, leading to Platinum rankings in Consultancy.uk and the Financial Times/Statista consultancy rankings. To equip our UK-based Partners and Senior Directors for media engagements, I conduct comprehensive media training. A key achievement includes coordinating the rollout of our new global brand alongside a high-profile media partnership with the Wall Street Journal. My efforts have significantly elevated our firm's reputation and established us as thought leaders in the industry.
The EconomistMarketing Manager - Economist Impact
Apr. 2021 - Jun. 2022London, England, United KingdomIn my role at Economist, I've demonstrated expertise in developing and executing diverse marketing initiatives, from large-scale events to integrated research projects. My responsibilities span multiple facets of marketing, ensuring successful implementation within set timelines and budgets. A key strength lies in managing marketing partner relationships with external media publications, industry, and professional associations. This involves leveraging strong negotiation and communication skills to foster mutually beneficial collaborations. I coordinate front-end creative production and back-end support for marketing campaigns, streamlining processes to optimise project efficiency. As a collaborative liaison across various business areas, including sponsorship, programming, operations, and design, I foster cohesive teamwork throughout the organisation. Strategic social media planning is a crucial aspect of my role. I design and implement targeted campaigns on platforms such as LinkedIn, Facebook, and Twitter, effectively reaching and engaging our intended audience. Working closely with external clients, I ensure flawless execution of contractual obligations from a marketing perspective, enhancing client satisfaction and compliance with agreements. Notable projects I've contributed to include: Ericsson and UNICEF Giga Initiative, Google, Roche, Hitachi Energy, Philip Morris International and Mission Winnow, Enel and Salesforce showcasing the required ability to adapt marketing strategies across various industries and client needs to consistently delivering high-quality results that align with The Economist Group's standards of excellence.
Robert HalfPR and Communications Manager - UK and UAE
Jan. 2020 - Apr. 2021London, United KingdomIn my role leading PR and communications for both the UK and UAE regions, I have successfully implemented strategic initiatives that significantly enhance our media presence and engagement across multiple channels. I developed and executed an omni-channel PR content programme that resulted in increased coverage and improved social and digital engagement, regularly monitoring and evaluating both qualitative and quantitative results. I concurrently managed press offices in the UK and UAE, efficiently handling media requests while nurturing relationships with top-tier, trade, and regional media contacts across sectors such as accounting, finance, financial services, technology, and HR. Additionally, I oversaw the PR and content budgets for both regions, ensuring optimal resource allocation and cost-effectiveness. My role also involved managing external agency relationships to foster seamless collaboration and achieve project goals aligned with organisational objectives. I conducted comprehensive briefing and media training sessions for business spokespeople to ensure effective communication. A notable achievement during my tenure was successfully transitioning to become the sole PR lead for the UK and UAE regions post-COVID-19. I formulated and executed highly effective local PR and corporate communications strategies that adapted to the new landscape. Furthermore, I implemented new content management processes in both regions, significantly optimising ROI and resource utilisation. I developed time-sensitive COVID-19 related content, including a compelling 'future of work' webinar series and engaging virtual events, despite the challenges of transitioning to fully remote work.
Velocity Frequent FlyerPartnerships Marketing Manager
Sep. 2017 - Oct. 2019Sydney, AustraliaI managed the commercial and marketing strategy for a portfolio of international airline and consumer partners, ensuring successful execution and meeting financial objectives for each partnership. I oversaw the end-to-end development and delivery of B2B and B2C marketing campaigns, utilising a mix of ATL, BTL, organic, and paid digital assets to drive results and achieve Virgin Australia's and Velocity Frequent Flyer's financial goals. Working closely with our internal data team, I identified specific audience segments for targeted and optimised campaign strategies, enhancing engagement and conversions. I also led and collaborated on various business projects, heading cross-functional teams from multiple commercial verticals to ensure seamless coordination and successful project outcomes. A key achievement was spearheading the highly successful 'Cupid' campaign, Velocity and Virgin Australia's first member bonus campaign in over 20 months, which generated remarkable revenue of over $3M. I also independently drafted Virgin Australia's first Reciprocal Frequent Flyer Programme Agreement contract, laying the foundation for future successful partnerships.
Velocity Frequent FlyerPartnerships Advisor
Dec. 2016 - Sep. 2017Sydney, AustraliaI was responsible for coordinating and delivering all partner airline marketing campaigns, which included planning and executing the airline partner marketing calendar. This involved developing comprehensive campaign briefs and business cases to ensure strategic alignment and maximise return on investment. A key aspect of my work was coordinating launch strategies for new commercial partners and overseeing the creation of associated marketing assets. I specified operational and data reporting requirements, ensuring that all campaigns were measurable and data-driven.
I managed the crucial relationship with Virgin Australia, facilitating communications across all airline teams, including marketing, sales, corporate and operations, as well as internal Velocity commercial and operational functions. This role required a deep understanding of both airline operations and loyalty programme dynamics. Ensuring operational functionality was delivered as expected was a critical part of my responsibilities. I managed appropriate member and partner escalations, maintaining high standards of service and partner satisfaction.
LEAP Legal Software AULegal Consultant
Apr. 2015 - Dec. 2016Sydney, New South Wales, Australia
Gibson Howlin LawyersGraduate Lawyer
Apr. 2014 - Apr. 2015Cronulla, New South Wales, Australia
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