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Work Background
Jack Harrison Heating & Air ConditioningOwner
Jan. 2020Olathe, Kansas, United StatesHusband and wife team, providing ⭐️The BEST Heating and Air Conditioning Services⭐️ to homeowners of the greater Kansas City areas. 😊
Patrick Riley Cooling, Heating & PlumbingMarketing Manager
Nov. 2018 - Aug. 2024Phoenix, Arizona AreaMarketing in all forms: Marketing Budget & Plan, Brand Management, Newspaper, TV, Internet - all digital, Promotional Materials, Manufacturer Co-op Submissions, Recruitment Team Member...the list goes on!
Everywhere Media, LLCOwner & Media Buyer
Mar. 2016Olathe, KSAs the owner and operator of Everywhere Media, LLC, I lead a full-service media buying agency that delivers custom marketing solutions for businesses across the U.S. My primary focus is helping clients navigate the complexities of both traditional and digital advertising to achieve their business goals. With 17+ years of experience in the marketing field, I offer a comprehensive range of services, including: * Digital Media Buying & Strategy: From search engine marketing (SEM) to social media advertising, I create, manage, and optimize campaigns that drive measurable results. * Traditional Media Buying & Strategy: I also offer traditional ad placements, including TV, radio, print, and outdoor advertising, ensuring a balanced and integrated approach. * Creative Services: Crafting compelling ad copy, visuals, and video content tailored to each platform and audience for maximum impact. * Data-Driven Optimization: I track, test, and analyze campaign performance in real-time, making data-driven decisions to improve ROI and achieve my client’s goals. * Custom Campaign Design: Understanding that every business is unique, I tailor strategies and budgets to meet specific needs, whether it’s a small local business or a larger regional operation. While my expertise has primarily been in the Home Services industry—working with HVAC, plumbing, roofing, and other service-based businesses—I am open to partnering with clients in a wide range of sectors. From local businesses to national brands, I leverage the power of marketing to drive growth, customer acquisition, and brand visibility. Above all, my passion lies in researching market trends, tracking campaign performance, and optimizing for the best possible results. At Everywhere Media, LLC, I am committed to delivering solutions that are as innovative as they are effective, giving my clients the competitive edge they need to succeed in a crowded marketplace.
SBE - Service Business EvolutionMarketing Manager
Jan. 2014 - Dec. 2016Phoenix, Arizona AreaMarketing role in establishing home services consulting business from the start. Created brand and logo. On the team that designed the initial mobile tracking app. Designed and created the initial website, newsletters, and company communications. Established and ran all social media. Planned, interviewed and recorded member video testimonials to use in sales materials. Participated in recruitment and interviewing. Created presentations(1.5-2 hour) and presented as the Marketing Advisor at multiple events held for HVAC company owners from around the nation. Trained other team members on how to present and teach marketing standards and KPI tracking and strategy. Performed as a member of the event planning team for multiple Field Trip events held in Arizona, such as ordering promotional material and branded signage, securing the location for the events at local hotel/casinos, organized visitor itineraries, award ceremonies, social mixers, prizes, and giveaways.
George Brazil Air Conditioning & HeatingMarketing Manager
Feb. 2012 - Aug. 2024Phoenix, Arizona Area
- Brand Management
- Digital Marketing Manager (Website, Content Production, Blogging, Email, Social Media, Search, Mobile, etc)
- TV Advertising - Media Buying, Spot Production & Creative Manager
- Radio Advertising - Media Buying & Creative
- Newspaper Advertising - Media Buying & Creative
- Outdoor Media (Billboards, Bus Shelters, etc.) - Media Buying & Creative
- Direct Mail - Plans, Creative & Printing
- PR & Event Management (Job Fairs, Expos, etc.)
- PR - Community Involvement, Press Releases, Award Applications, Press Contact, etc.
- Reputation Management (Online & Off)
- Manufacturer Co-op buys and submissions - tracking and management - Customer Database, CRM, Successware21, Smartsheet, Dropbox, Wufoo & other operating systems
- Research, Plan, Budget, Execution, Manage, and Reporting
George Brazil Plumbing and ElectricalMarketing Manager
Feb. 2012 - Aug. 2014Phoenix, Arizona AreaWorked as Marketing Manager for both George Brazil Plumbing & Electrical, as well as George Brazil Air Conditioning & Heating - 2 companies owned and managed separately. Job goal was to increase publicity of the overall George Brazil name in Arizona while managing both marketing budgets to make sure there was no marketing spend overlap between the two companies. Submitted co-op for both companies. Worked on local community involvement through ASU Gammage Bathroom sponsorship, ASU Football Sponsorship, Arizona Coyotes Hockey Sponsorship, local schools and other organizations. Also managed TV buys, Newspaper buys, Outdoor buys, Digital presence, and overall branding of both companies.
ROCKET MEDIADirector of Social Media & Marketing
May. 2007 - Feb. 2012Gilbert, AZROCKET MEDIA Marketing Plan Development, Client Life Cycle Plan, Client Satisfaction Plan, and Sales Training Development, Implementation and Execution. Promotion and management of internally, custom designed, web applications and analytical services. Account sales and management, creating a strong, long-lasting relationship with clients. Identified and created Case Studies to use on the company website, and other sales material. ROCKET MEDIA website control and management through a content management system for ROCKET MEDIA's site. Work with planning and developing internal email marketing campaigns. Direct work with ROCKET MEDIA experts in Search Engine Marketing campaigns. Collaboration work with ROCKET MEDIA designers to create client websites and promotional material. Networking events through the Gilbert Chamber of Commerce, Phoenix BBB and affiliate company ToFixIt!. Community involvement through volunteer work and distributing company donations. In addition, I run social media campaigns for ROCKET MEDIA and ROCKET MEDIA's clients. Social media services include updating, optimizing and managing clients' accounts. If a client is not able to purchase month to month services I also offer training to individuals and groups.
ROCKET AnalyticsMarketing & Sales
May. 2007 - Feb. 2012Gilbert, AZROCKET Analytics is a suite of web and phone analytics that reports results of online and offline marketing campaigns. I work with marketing these services as a sister company to ROCKET MEDIA. Along with marketing and selling these services, I also use them for my own campaigns for both ROCKET MEDIA and ROCKET Analytics and the reporting depth is truly amazing! I give free demos if you are interested.
Group USA - BridalBridal Consultant
Oct. 2005 - Apr. 2006Planned weekly and monthly promotions to increase customer transactions. Worked with relevant vendors in scheduling displays in store. Assisted managers with organizing and calculating employee commissions. Increased sales through exemplary performance in customer service. Continuously competed in and won sales staff credit card incentive programs.
Kansas City T-BonesIntern
May. 2005 - Aug. 2005College Summer Intern - Worked with managers of every aspect of the ball field: Marketing, Group Sales/Box Office, Team Store, Operations, Promotions and Press Box.
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